1. ISAS Presentation
On
Apple, Inc.
Supervised by:- Submitted by:-
Ritika Maheshwari Mujeeb Rehman&
(Faculty) Tamanna Solanki
At NIIT JODHPUR CENTER
Abhay Chambers, Jalori Gate, Jodhpur-342001 NIIT Jodhpur
Ph.2614914 E-mail: niitjod@sancharnet.in

2. Certificate
This is certifying that thesis work, “Apple Inc.” a bonfire
work has been successfully carried out and submitted in
the fulfilment of the requirement for the semester A of
GNIIT (software engineering) from NIIT. It is certified that
all correction / suggestion indicated for the internal
assessment have been incorporated in the Report. The
report has been approved as it satisfied the academic
requirement in respect of Minor work prescribed for the
software Engineering (GNIIT) Diploma.
This thesis is done under the guidance of “Ritika
Maheshwari” by “Mujeeb Rehman & Tamanna Solanki” of
Semester “A” GNIIT (software Engineering).
Ms. Ritika Maheshwari Mr. Mukesh Bansal
(Faculty) (Director)
Acknowledgement
2

3. We are very thankful to everyone who supported us for this
assignment and gives their guidance to complete our theses work
effectively and moreover on time.
We are equally grateful to our faculty Ms. Ritika Maheshwari,
who gave us moral support and guided us in different matters
regarding the topic.
We feel immensely proud in extending our heartiest thanks to
Mr. Mukesh Bansal, Director of NIIT (Jodhpur), Mr. Ranjeet
Vidyarthy (GL Tech.), for providing us a platform to improve in
various fields. They went out of their way and provide us with
openhearted help and counsel. They have been a source of
inspiration for us and their experience and knowledge have helped
us in learning and giving this project the shape it has assumed.
His cooperation in short was immense
Mujeeb Rehman & Tamanna Solanki.
Contents
3

4. Chapters Page No.
1. Introduction 05.
1.1. Bio Data of Apple Inc. 06.
2. Apple History & Innovations 07.
1.1. 1976 to 1980: The early years 08.
1.2. 1981 to 1985: Lisa and Macintosh 10.
1.3. 1986 to 1993: Rise and fall 12.
1.4. 1994 to 1997: Attempts at Reinvention 14.
1.5. 1998 to 2005: Return of Profitability 15.
1.6. 2005 to 2007: The Intel Transition 19.
1.7. 2007 to 2011: Widespread Success 20.
1.8. 2011 to Present: Steve Jobs Era 24.
3. Apple Name, logos & Slogans 28.
3.1. Apple Name 28.
3.2. Apple Logos 29.
3.3. Apple Slogans 33.
4. Apple Products (2012) 34.
4.1. iPod Shuffle 34.
4.2. iPod Classic 35.
4.3. iPod Nano 36.
4.4. iPod Touch 37.
4.5. iPhone 38.
4.6. iPad 42.
4.7. Mac Book Air (Notebook) 43.
4.8. Mac Book Pro (Notebook) 44.
4

5. 4.9. iMac (Desktop Pc) 45.
4.10. Apple T.V 46.
5. Apple Software & iServices 47.
5.1. iOS 6 47.
5.2. OS X Mountain Lion (Ver. 10.7) 48.
5.3. iCloud 49.
5.4. iTunes 50.
5.5. iWork 51.
5.6. Safari 52.
6. Conclusion 53.
7. Bibliography 54.
Chapter 1 Introduction
5

6. Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an
American multinational corporation that designs and sells consumer
electronics, computer software, and personal computers. The
company's best-known hardware products are the Macintosh line of
computers, the iPod, the iPhone and the iPad. Its software includes
the Mac OS X operating system; the iTunes media browser;
the iLife suite of multimedia and creativity software; the iWork suite
of productivity software; Aperture, a professional photography
package; Final Cut Studio, a suite of professional audio and film-
industry software products; Logic Studio, a suite of music
production tools; the Safari web browser; and iOS, a mobile
operating system.
As of July 2011, Apple has 364 retail stores in thirteen
countries and an online store. It is the largest publicly traded
company in the world by market capitalization, as well as the largest
technology company in the world by revenue and profit, more than
Google and Microsoft combined. As of September 24, 2011, the
company had 60,400 permanent full-time employees and 2,900
temporary full-time employees worldwide. Its worldwide annual
revenue in 2010 totalled $65 billion, growing to $108 billion in
2011.
Fortune magazine named Apple the most admired company in the
United States in 2008, and in the world from 2008 to
2012. However, the company has received widespread criticism for
its contractors' labour, and for its environmental and business
practices.
Established on April 1, 1976 in Cupertino, California, and
incorporated January 3, 1977, the company was named Apple
Computer, Inc. for its first 30 years. The word "Computer" was
removed from its name on January 9, 2007 as its traditional focus
on personal computers shifted towards consumer electronics.
6

7. Type Public
Traded as NASDAQ: AAPL
NASDAQ-100 Component
S & P 500 Component
Industry Computer Hardware
Computer Software
Consumer Electronics
Digital Distribution
Founded April 1, 1976 (Incorporated January 3, 1977 as Apple Computer, inc.)
Founder’s Steve Jobs
Steve Wozniak
Ronald Wayne
Headquarters Apple Campus, 1 infinite Loop, Cupertino, California, U.S.
Number of 364 Retail Stores (as of October 2011)
Locations
Area served Worldwide
Key people Tim Cook (CEO)
Arthur D. Levinson (Chairman)
Sir Jonathan Ive (SVP of Industrial Design)
Steve Jobs (Chairman, 1976-1985, 1997- 2011: CEO)
Products & Product List Services List
Services 1. Mac 1. Apple Store
2. Ipod 2. Apple Store online
3. Iphone 3. Mac App Store
4. Ipad 4. iOS App Store
5. Apple TV 5. iTune Store
6. Mac OS X 6. iBooks
7. iLife 7. iCloud
8. iWork
9. iOS
Revenue US $ 108.249 Billion (2011)
Operating US $ 33.790 Billion (2011)
Income
Net Income US $ 25.922 Billion (2011)
Total Assets US $ 116.371 Billion (2011)
Total Equity US $ 76.615 Billion (2011)
Employees 60,400 (2011)
Subsidiaries Braeburn capital, FileMaker Inc. , Anobit
Website Apple.com
7

8. Chapter 2 Apple History &
Innovations
Apple Inc., formerly Apple Computer, Inc., is a multinational
corporation that creates consumer electronics, computer
software, and commercial servers. Apple's core product lines
are the iPad, iPhone, iPod music player, and Macintosh
computer line-up. Founders Steve Jobs and Steve Wozniak
effectively created Apple Computer on April 1, 1976, with the
release of the Apple I, and incorporated the company on
January 3, 1977, in Cupertino, California. For more than two
decades, Apple Computer was predominantly a manufacturer
of personal computers, including the Apple II, Macintosh, and
Power Mac lines, but it faced rocky sales and low market share
during the 1990s. Jobs, who had been ousted from the
company in 1985, returned to become Apple's CEO in 1996
after his company NeXT was bought by Apple Inc., and he
brought with him a new corporate philosophy of recognizable
products and simple design. With the introduction of the
successful iPod music player in 2001, Apple established itself
as a leader in the consumer electronics industry, dropping
"Computer" from its name. The company is now also known for
its iOS range of products that began with the iPhone, iPod
Touch and now iPad. As of 2011, Apple is currently the largest
technology firm in the world with its stock market value
reaching $500 billion in March of 2012. Their revenue for the
year 2011 was $127.8 billion in sales.
8

9. Innovations year by year
1976 to 1980: The early years
Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak,
and Ronald Wayne, to sell the Apple I personal computer kit. They were
hand-built by Wozniak and first shown to the public at the Homebrew
Computer Club. The Apple I was sold as
a motherboard (with CPU, RAM, and basic textual-video chips)—less
than what is today considered a complete personal computer. The Apple
I went on sale in July 1976 and was market-priced at $666.66 ($2,723 in
2012 dollars, adjusted for inflation)
The Apple 1, Apple's first product, was sold as an assembled circuit
board and lacked basic features such as a keyboard, monitor, and
case. The owner of this unit added a keyboard and a wooden case .
9

10. The Apple II was introduced on April 16, 1977 at the first West Coast
Computer Faire. It differed from its major rivals, the TRS-80 and
Commodore, because it came with character cell based color graphics
and an open architecture. While early models used ordinary cassette
tapes as storage devices, they were superseded by the introduction of a
5 1/4 inch floppy disk drive and interface, the Disk II.
The Apple II was chosen to be the desktop platform for the first "killer
app" of the business world—the VisiCalc spreadsheet program. VisiCalc
created a business market for the Apple II, and gave home users an
additional reason to buy an Apple II—compatibility with the
office. According to Brian Bagnall, Apple exaggerated its sales figures
and was a distant third place to Commodore and Tandy until VisiCalc
came along.
The 1977 Apple II, shown here with two Disk II floppy disk drives and a
1980s-era Apple Monitor II. The Apple II featured an integrated
keyboard, sound, a plastic case, and eight internal expansion slots.
10

11. 1981 to 1985: Lisa and Macintosh
While Apple Computer’s business division was focused on the Apple III,
a separate group was focused on a computer that would change the
world.[citation needed] While the Apple III was another iteration of the
text-based computer, this new machine would feature a completely
different interface and introduce the words mouse, icon, and desktop
into the lexicon of the computing public.
In return for the right to buy US$1,000,000 of pre-IPO stock, Xerox
granted Apple
Computer three days
access to the PARC
facilities. After visiting
PARC, they came
away with new ideas
that would complete
the foundation for
Apple Computer's
first GUI computer,
the Apple Lisa.
The first iteration of
Apple's WIMP
interface was a floppy
disk where files could
be spatially moved
around. After months of
usability testing, Apple designed Lisa-1983
the LISA interface of windows and icons. The Lisa was introduced in
1983 at a cost of US$9,995 ($23.3 thousand in present-day terms).
Because of the high price, Lisa failed to penetrate the business market.
11

12. In 1984, Apple next launched the Macintosh. Its debut was
announced by the now famous $1.5 million television commercial
"1984". It was directed by Ridley Scott, aired during the third quarter
of Super Bowl XVIII on January 22, 1984, and is now considered a
watershed event for Apple's success and a "masterpiece".
The Macintosh initially sold well, but follow-up sales were not
strong due to its high price and limited range of software titles. The
machine's fortunes changed with the introduction of
the LaserWriter, the first PostScript laser printer to be offered at a
M
A
C
I
N
T
O
S
reasonable price, and PageMaker, an early desktop
publishing package. The Mac was particularly powerful in this
market due to its advanced graphics capabilities, which had
necessarily been built in to create the intuitive Macintosh GUI. It has
been suggested that the combination of these three products was
responsible for the creation of the desktop publishing market.
12

13. 1986 to 1993: Rise and Fall
Having learned several painful lessons after introducing the
bulky Macintosh Portable in 1989, Apple introduced the PowerBook in
1991. The Macintosh Portable was designed to be just as powerful as a
desktop Macintosh, but weighed 7.5 kilograms (17 lb) with a 12-hour
battery life. The same year, Apple introduced System 7, a major upgrade
to the operating system, which added color to the interface and
introduced new networking capabilities. It remained the architectural
basis for Mac OS until 2001.
The success of the PowerBook and other products brought increasing
revenue.[48] For some time, it appeared that Apple could do no wrong,
introducing fresh new products and generating increasing profits in the
process. The magazine Mac Addict named the period between 1989 and
1991 as the "first golden age" of the Macintosh.
The Macintosh Portable was Apple's first "portable"
Macintosh computer, released in 1989.
13

14. 1985: Jobs Leaves Apple
After an internal power struggle, the board of directors sided with Sculley
and Jobs was stripped of all duties. Jobs, while taking the position of
Chairman of the firm had no influence over Apple's direction and
subsequently resigned. In a show of defiance at being set aside by
Apple Computer, Jobs sold all but one of his 6.5 million shares in the
company for $70 million. Jobs then acquired the visual effects house,
Pixar for $5M ($10.6 million in present-day terms). He also went on to
found NeXT Inc., a computer company that built machines with futuristic
designs and ran the UNIX-derived NeXTstep operating system.
NeXTSTEP would eventually be developed into Mac OS X. While not a
commercial success, due in part to its high price, the NeXT computer
would introduce important
concepts to the history of the
personal computer (including
serving as the initial platform for
Tim Berners-Lee as he was
developing the World Wide Web).
NeXT Inc. Logo
Apple saw the Apple II series as
too expensive to produce, while
taking away sales from the low
end Macintosh. In 1990, Apple
released the Macintosh LC with a single expansion slot for the Apple IIe
Card to migrate Apple II users to
the Macintosh platform. Apple
stopped selling the Apple IIe in
1993.
The NeXT Computer used
by Tim Berners-Lee at
CERN became the world's
first web server. (WWW)
14

15. 15

16. 1994 to 1997: Attempts at
Reinvention
In 1994, Apple allied with IBM and Motorola in the AIM alliance. The goal
was to create a new computing platform (the PowerPC Reference
Platform), which would use IBM and Motorola hardware coupled with
Apple's software.
1996:
Return of
Steve Jobs
In 1996, the
struggling NeXT
Company beat
out Be Inc.'s
BeOS in its bid
to sell its
operating
system to Apple.
Apple purchased
Steve Jobs'
company, NeXT
on December
10, 1996, and its
NeXTstep operating system. This would not only bring Steve Jobs back
to Apple's management, but NeXT technology would become the
foundation of the Mac OS X operating system.
On November 10, 1997, Apple introduced the Apple Store, an online
retail store based upon the Web Objects application server the company
had acquired in its purchase of NeXT. The new direct sales outlet was
also tied to a new build-to-order manufacturing strategy.
16

17. 1998 to 2005: Return to Apple
In 1996, Apple announced that it would buy NeXT for $427 million. The
deal was finalized in late 1996, bringing Jobs back to the company he
co-founded. Jobs became de facto chief after then-CEO Gil Amelio was
ousted in July 1997. He was formally named interim chief executive in
September.
Logo for the Think Different campaign designed by TBWAChiatDay and initiated
by Jobs after his return to Apple Computer in 1997
On August 15, 1998, Apple introduced a new all-in-one computer
reminiscent of the Macintosh 128K: the iMac. The iMac design team was
led by Jonathan Ive, who would later design the iPod and
the iPhone. The iMac featured modern technology and a unique design,
and sold almost 800,000 units in its first five months.
Mac OS X, based on NeXT's OPENSTEP and BSD Unix was released
on March 24, 2001, after several years of development. Aimed at
17

18. consumers and professionals alike, Mac OS X aimed to combine the
stability, reliability and security of Unix with the ease of use afforded by
an overhauled user interface. To aid users in migrating from Mac OS 9,
the new operating system allowed the use of OS 9 applications through
Mac OS X's Classic environment.
Mac OS X's Classic environment
On May 19, 2001, Apple opened the first official Apple Retail Stores in
Virginia and California. Later on July 9 they bought Spruce
Technologies, a DVD authoring company.
18

19. On October 23 of the same year, Apple announced the iPod portable
digital audio player, and started selling it on November 10. The product
was phenomenally successful — over 100 million units were sold within
six years.
iPod Classic
In 2003, Apple's iTunes Store was introduced, offering online music
downloads for $0.99 a song and integration with the iPod. The service
quickly became the market leader in online music services, with over 5
billion downloads by June 19, 2008.
19

20. The original iMac
Since 2001 Apple's design team has progressively abandoned the use
of translucent colored plastics first used in the iMac G3. This began with
the titanium PowerBook and was followed by the
white polycarbonate iBook and the flat-panel iMac.
While discontinuing Apple's licensing of its operating system to third-
party computer manufacturers, one of Jobs's first moves as new acting
CEO was to develop the iMac, which bought Apple time to restructure.
The original iMac integrated a CRT display and CPU into a streamlined,
translucent plastic body. The line became a sales smash, moving about
one million units each year. It also helped re-introduce Apple to the
media and public, and announced the company's new emphasis on the
design and aesthetics of its products.
20

21. 2005 to 2007: The Intel Transition
At the Worldwide Developers Conference keynote address on June 6,
2005, Steve Jobs announced that Apple would begin producing Intel-
based Mac computers in 2006. On January 10, 2006, the new MacBook
Pro and iMac became the first Apple computers to use Intel's Core Duo
CPU.
Firstgeneration 15-inch MacBook Pro, displaying Mac OS X Leopard.
By August 7, 2006 Apple had transitioned the entire Mac product line to
Intel chips, over one year sooner than announced. The Power Mac,
iBook, and PowerBook brands were retired during the transition; the Mac
Pro, MacBook, and MacBook Pro became their respective successors.
On April 29, 2009, The Wall Street Journal reported that Apple was
building its own team of engineers to design microchips.
21

22. 2007 to 2011: Widespread Success
Apple achieved widespread success with consumer electronics that refer
to Apple's iPhone June 29, 2007, iPod Touch September 2007 and iPad
January 27, 2010 that introduced innovations in respective
devices: phones, portable and personal computers.
22

23. Touch screens had been invented and seen in mobile devices before,
but Apple was the first to achieve mass market adoption of a touch
screen based user interface that included particular pre-programmed
touch gestures. The widespread success was continuing when Apple's
co-founder and chief executive officer Steve Jobs died, but some
speculated that this would lead to Apple's days of technological
innovation and compelling product design to become things of the past.
Delivering his keynote speech at the Macworld Expo on January 9,
2007, Jobs announced that Apple Computer, Inc. would from that point
on be known as Apple Inc., because computers were no longer the main
focus of the company, which had shifted its emphasis to mobile
electronic devices. The event also saw the announcement of
the iPhone and the Apple TV.
On December 16, 2008, Apple announced that after over 20 years of
attending Macworld, 2009 would be the last year Apple would be
attending the Macworld Expo, and that Phil Schiller would deliver the
2009 keynote in lieu of the expected Jobs. Almost exactly one month
later, on January 14, 2009, an internal Apple memo from Jobs
announced that he would be taking a six-month leave of absence, until
the end of June 2009, to allow him to better focus on his health and to
allow the company to better focus on its products without having the
rampant media speculating about his health.
23

24. After years of speculation and multiple rumoured "leaks" Apple
announced a large screen, tablet-like media device known as the iPad
on January 27, 2010. The iPad runs the same touch based operating
system that the iPhone uses and many of the same iPhone apps are
compatible with the iPad. This gave the iPad a large app catalogue on
launch even with very little development time before the release. Later
that year on April 3, 2010, the iPad was launched in the US and sold
more than 300,000 units on that day and reaching 500,000 by the end of
the first week. In May of the same year, Apple's market cap exceeded
that of competitor Microsoft for the first time since 1989.
iPad
24

25. Apple released the fourth generation iPhone, which introduced video
calling, multitasking, and a new un-insulated stainless steel design,
which acts as the phone's antenna.
The new iPhone 4
Because of this antenna implementation, some iPhone 4 users reported
a reduction in signal strength when the phone is held in specific ways.
After a large amount of media coverage including mainstream news
organizations, Apple held a press conference where they offered buyers
a free rubber 'bumper' case, which had been proven to eliminate the
signal reduction issue. Later that year Apple again refreshed its iPod line
of MP3 players which introduced a multi-touch iPod Nano, iPod
Touchwith FaceTime, and iPod Shuffle with buttons which brought back
the buttons of earlier generations.
Apple updated their MacBook Airlaptop, iLife suite of applications, and
unveiled Mac OS X Lion, the latest instalment in system. On January 6,
2011, the company opened their Mac App Store, a digital software
distribution platform, similar to the existing iOS App Store. Apple was
featured in the documentary Something Ventured which premiered in
2011.
25

26. 2011 to Present: Steve Jobs Era
On January 17, 2011, Jobs announced in an internal Apple memo that
he would take another medical leave of absence, for an indefinite period,
to allow him to focus on his health. Chief operating officer Tim Cook took
up Jobs' day-to-day operations at Apple, although Jobs would still
remain involved in major strategic decisions for the company. Apple
became the most valuable consumer-facing brand in the world. In June
2011.
Steve Jobs surprisingly took the stage and unveiled iCloud. iCloud is an
online storage and syncing service for music, photos, files and software
which replaced MobileMe, Apple's previous attempt at content
syncing. This would be the last product launch Jobs would attend before
his death. It has been argued that Apple has achieved such efficiency in
its supply chain that the company operates as a monopsony (one buyer,
many sellers), in that it can dictate terms to its suppliers. On August 24,
2011, Jobs resigned his position as CEO of Apple. He was replaced by
Tim Cook and Jobs became Apple's chairman.
Tim Cook new CEO of Apple Inc.
26

27. On October 4, 2011, Apple announced the iPhone 4S, which includes an
improved camera with 1080p video recording, a dual core A5 chip
capable of 7 times faster graphics than the A4, an "intelligent software
assistant" named Siri, and cloud-sourced data with iCloud.
The iPhone 4S was officially released on October 14, 2011. On October
29, 2011 Apple purchased C3 Technologies, a mapping company, for
$240 million. C3 is the third mapping company Apple has purchased so
far.
27

28. One day later, on October 5, 2011, Apple announced that Jobs had died,
marking the end of an era for Apple Inc
28

29. On January 10, 2012, Apple
acquired Anobit, an Israeli hardware
company that developed and supplies
a proprietary memory signal processing
technology that improves the
performance of flash-memory used in
iPhones and iPads for $390 million.
On January 19, 2012, Apple's Phil Schiller introduced iBooks Textbooks
for iOS and iBook Author for Mac OS X in New York. This was the first
major announcement by Apple since the passing of Steve Jobs, who
stated in his biography that he wanted to reinvent the textbook and
education. The 3rd generation iPad was announced on March 7, 2012. It
includes a Retina display, a new CPU, a five megapixel camera, and
1080p video recording.
5 megapixels camera
which gives 1080p video recording
29

30. Chapter 3 Apple Name,
Logos & Slogans
Name:
One of the many sidebars to media coverage of the death of Steve Jobs
in October 2011 was an old question: Where did the name Apple
Computer come from..?
In the just-published Steve Jobs biography, Jobs told Walter Isaacson
he was "on one of my fruitarian diets" and had just come back from an
apple farm, and thought the name sounded "fun, spirited and not
intimidating."
30

31. Logos from past to present
The original logo with Isaac Newton under an apple tree
Apple's first logo, designed by Ron Wayne, depicts Sir Isaac
Newton sitting under an apple tree.
31

32. The rainbow "bitten" logo, used from late 1976 to
1998
Almost immediately, though, this was replaced by Rob Janoff's "rainbow
Apple", the now-familiar rainbow-colored silhouette of an apple with a
bite taken out of it. The Apple logo was designed with a bite so that it
would not be recognized as another fruit. The colored stripes were
conceived to make the logo more accessible, and to represent the fact
the Apple II could generate graphics in color. This logo is often
erroneously referred to as a tribute to Alan Turing, with the bite mark a
reference to his method of suicide. Both the designer of the logo and the
company deny that there is any homage to Turing in the design of the
logo.
32

33. The monochrome logo, used since
1998
In 1998, with the roll-out of the new iMac, Apple discontinued the
rainbow theme and began to use monochromatic themes, nearly
identical in shape to its previous rainbow incarnation, on various
products, packaging and advertising.
33

34. Chrome silver colour logo at present
2012
34

35. Slogans
Apple's first slogan, "Byte into an Apple", was coined in the late
1970s. From 1997–2002, Apple used the slogan "Think Different" in
advertising campaigns. Although the slogan has been retired, it is still
closely associated with Apple. Apple also has slogans for specific
product lines — for example, "iThink, therefore iMac" was used in 1998
to promote the iMac, and "Say hello to iPhone" has been used in
iPhone advertisements. "Hello" was also used to introduce the original
Macintosh, Newton, iMac ("hello (again)"), and iPod.
35

36. Chapter 4 Apple Products
I Pod shuffle
Launched on 1st November 2005, iPod shuffle
crafted from a single piece of aluminium and
polished to a beautiful shine, iPod shuffle feels
solid, sleek and durable. Its 2GB of storage
capacity lets you take hundreds of songs with
you anywhere. Big, clickable buttons give you an
easy way to play your music. Press the new
VoiceOver button to hear the song title, playlist
name or battery status. And sync different
playlists and Genius mixes for just the right
mood. Clip it on and rock out.
36

37. iPod Classic
Launched in 9th May 2007, with 160GB of
storage, iPod classic can hold up to 40, 000
songs, 200 hours of video, or 25,000 photos.
That’s more than enough room for a day’s — or a
lifetime’s — worth of entertainment. Its sleek,
all-metal enclosure is composed of anodized
aluminium and stainless steel. Available in
silver or black, iPod classic is the take-
everything-everywhere iPod.
iPod Classic
37

38. iPod Nano
Launched in 9th September 2008, which was the
thinnest iPod ever featuring a 2.5-inch Multi-
Touch display; convenient navigation buttons;
built-in Bluetooth for wireless listening; and the
iPod nano comes in seven gorgeous colours.
38

39. iPod Touch
launched in 1st September 2010 and relaunched
in 12th September 2012 with new brilliant
features like, 4-inch Retina display; a 5-
megapixel iSight camera with 1080p HD video
recording; Apple's A5 chip; Siri, the intelligent
assistant; and iOS 6, the world's most advanced
mobile operating system.
iPhone
39

40. At the Macworld Conference & Expo in January 2007, Steve Jobs
revealed the long anticipated iPhone, a convergence of an Internet-
enabled Smartphone and iPod. The original iPhone combined
a 2.5G quad band GSM and EDGE cellular phone with features
found in hand held devices, running scaled-down versions of Apple's
Mac OS X (dubbed iOS, formerly iPhone OS), with various Mac OS X
applications such as Safari and Mail. It also includes web-based
and Dashboard apps such as Google Maps and Weather. The iPhone
features a 3.5-inch (89 mm) touch screen display, 4, 8, or 16 GB of
memory, Bluetooth, and Wi-Fi. The iPhone first became available on
June 29, 2007.
Modified model of iPhone2.5G the iPhone 3
On June 7, 2010, at WWDC 2010, the iPhone 4 was
announced, which Apple says is its "'biggest leap we've
taken" since the original iPhone
40

41. .
On October 4, 2011—Apple® announced iPhone® 4S,
the most amazing iPhone yet, packed with incredible
new features including Apple’s dual-core A5 chip for
blazing fast performance and stunning graphics; an
41

42. all new camera with advanced optics, full 1080p HD
resolution video recording, and Siri™, an intelligent
assistant that helps you get things done just by
asking. With the launch of iPhone 4S also comes the
launch of iOS 5, the world’s most advanced mobile
operating system with over 200 new features, and
iCloud®, a breakthrough set of free cloud services
that work with your iPhone, iPad®, iPod touch®,
Mac® or PC to automatically and wirelessly store
your content in iCloud and push it to all your devices.
On September 12, 2012—Apple® announced
iPhone® 5, the thinnest and lightest iPhone
ever, completely redesigned to feature a
stunning new 4-inch Retina™ display; an Apple-
designed A6 chip for blazing fast performance;
and ultrafast wireless technology—all while
42

43. delivering even better battery life. iPhone 5
comes with iOS 6, the world’s most advanced
mobile operating system with over 200 new
features including: the all new Maps app with
Apple-designed cartography and turn-by-turn
navigation. iPhone 5 is the thinnest Smartphone
in the world, with an all-new 7.6 mm anodized
aluminium body that is 18 percent thinner and
20 percent lighter than iPhone 4S.
iPad
43

44. On March 7, 2012―Apple® today introduced the new iPad®,
the third generation of its category defining mobile device,
featuring a stunning new Retina™ display, Apple’s new A5X
chip with quad-core graphics and a 5 megapixel iSight®
camera with advanced optics for capturing amazing photos
and 1080p HD video. iPad with Wi-Fi + 4G connects to fast
networks worldwide, including AT&T’s and Verizon’s 4G
LTE networks, and still delivers the same all-day 10 hour
battery life* while remaining amazingly thin and light.
Mac Book Air
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45. MacBook Air is the next generation of
MacBooks. It’s designed around all-flash storage
for better responsiveness and reliability. It
features a trackpad with full Multi-Touch
support. And though it’s incredibly thin and
light, its large battery gives you portable power
that lasts for hours.
Mac Book Pro
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46. MacBook Pro features the latest dual-core and
quad-core processors, and faster graphics to
deliver the perfect combination of pro
performance and extreme portability. And
whether you’re using the 13-inch or 15-inch
MacBook Pro, you’re guaranteed to get battery
life that lasts as long your typical work day (or
longer).
iMac
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47. All-in-one iMac® desktop PC with next generation quad-core
processors, powerful new graphics, groundbreaking high-speed
Thunderbolt I/O technology and a new FaceTime® HD camera.
The new iMac features quad-core Intel Core i5 processors with an
option for customers to choose Core i7 processors up to 3.4 GHz.
These next generation processors feature an integrated memory
controller for an amazingly responsive experience and a powerful
new media engine for high-performance video encoding and
decoding. With new AMD Radeon HD graphics processors, the
new iMac has the most powerful graphics ever in an all-in-one
desktop.
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48. Apple TV
Apple TV gives you anytime access to endless entertainment.
Thousands of HD movies and TV shows from iTunes — many
in stunning 1080p — play through Apple TV on your HDTV,
and music and photos stream from your computer. You just
click and watch. With AirPlay, it’s simple to play content from
your iPad, iPhone, or iPod touch on your TV.1 And the Apple
TV interface makes it easy to find whatever you’re in the
mood for.
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49. Chapter 5 Apple Software &
iServices
iOS 6 Software
With its easy-to-use interface, amazing features, and
rock-solid stability, iOS is the foundation of iPhone,
iPad, and iPod touch. And even as others try to catch
up, the technologies and features built into iOS keep
your Apple devices years ahead.
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50. OS X Mountain Lion
(Version 10.7)
Apple develops the world’s most advance
operating system to run on Macs, OS X, and the
latest version being OS X Mountain Lion
(version 10.7). Apple also independently
develops computer software titles for its OS X
operating system.
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51. iCloud
A breakthrough set of free new cloud services
that work seamlessly with applications on your
iPhone®, iPad®, iPod touch®, Mac® or PC to
automatically and wirelessly store your content
in iCloud and automatically and wirelessly push
it to all your devices.
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52. iTunes
iTunes is a free application for your Mac or PC.
It lets you organize and play digital music and
video on your computer. It can automatically
download new music, app, and book purchases
across all your devices and computers. And it’s a
store that has everything you need to be
entertained. Anywhere. Anytime.
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53. iWork
iWork is the easiest way to create great-looking
documents, spreadsheets, and presentations.
Writing and page layout are easy using Pages.
Numbers gives you simple ways to make sense
of your data. Cinematic animations, transitions,
and effects in Keynote will keep your audience
captivated. And iWork is compatible with
Microsoft Office, so sharing your work is even
easier.
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54. It’s a browser. It’s a platform. It’s an open
invitation to innovate. Safari sets the standard
for the way browsing should be. The new
advanced features in Safari make it an even
better place to explore the web. Safari searches
even smarter so you’ll find web pages faster. It
shows you all your open tabs in a great new
way. Right from Safari, you can tweet web
pages, post them to Facebook, or share them via
Mail or Messages. And with even more features,
browsing is just the beginning.
Safari browser interface
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55. Conclusion
For 35 years Apple has been a trend-setter company
able to foresee the future of domestic computer and
consumer electronics. it will probably continue
during the next decades. because their strength is
the innovation . And they know, how to
“think different”.
We still think there are some recommendations to
Apple which have to be filled in future:
 Collaborate with more technology related
industries and companies.
 Aim for more interaction with companies.
 Make the iMac more computable.
 Loosen the closed ecosystem approach.
 Prepare for apple post Steve Jobs.
 Improvement in map & navigation apps.
Apple, go on innovating…..!!
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56. Bibliography
 www.apple.com
 www.apple.Inc on Wikipedia
 www.apple.com/pr/products/
 www.apple.com/pr/products/iphone/iphone
 www.apple.com/pr/products/iservice/icloud
 www.google.co.in
 www.googleimages.com
 www.nasdaq.com
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