It is widely acknowledged that data is often an organisations biggest asset. In order to maximise the potential benefits of the data held, effective integration of applications and systems is essential; whether internally across your enterprise or externally with other businesses and customers via public APIs. Using the right combination of strategy, architecture and technologies is the key to building a successful integrated IT platform; one which can not only improve collaboration between staff, partners, customers and suppliers but deliver genuine improvements in productivity and efficiency.

1. @Waterstonsltd
www.waterstons.com
‘Joining the dots’
The benefits of Integration
Presented by
Richard Begg
Lead Specialist: Integration & Software Architecture

2. Agenda
@ A typical SMB IT landscape challenges
@ How using Integration can help
@ Importance of Integration strategy
@ Forms & Approaches of Integration
@ Conclusion

3. Typical SMB IT Landscape

4. Typical SMB IT Landscape
Customer Relationship Management
£
Enterprise Resource Planning
Bespoke

5. CRM Data
@ Contacts
@ Customer Interactions
@ Sales Orders
@ Sales Invoices
@ Products
@ Incidents
Customer Relationship Management

6. ERP Data
@ Sales Orders
@ Sales Invoices
@ Products
@ Inventory Levels
@ Shipments
£
Enterprise Resource Planning

7. Bespoke Data
@ Anything
Bespoke

8. SMB IT Landscape Challenges
@ Customers and employees working with data that could be incorrect
or out-of-date
@ Employees being less productive due to the need to interact with
multiple systems to do common tasks
@ Customers and employees not having the right information available
in a timely manner
@ IT unable to adapt to changing business needs

9. How does Integrated IT help?
@ Reduce data replication and increase data currency
@ Make more use of your data and business functions
@ Increase the agility of your IT
@ Improve business process monitoring and manageability

10. Integration Strategy

11. Integration Strategy
@ Using the right strategy is critical
@ Integration projects are often large and complex
@ Smaller Integration projects delivered in an iterative manner are
more likely to succeed
@ The correct architecture and technology choices allow the solution to
grow to meet business needs

12. Forms of Integration

13. Forms of Integration
@ Enterprise Application Integration (EAI)
@ Integrating applications within your Enterprise
@ Business-to-Business (B2B)
@ Integrating your business with other businesses
@ Cloud Integration
@ Integrating with Cloud-based resources

14. Using Cloud Software as a Service
Customer Relationship Management
£
Enterprise Resource Planning
Bespoke
Cloud-based Customer Relationship Management

15. Using Cloud to Scale
Customer Relationship Management
£
Enterprise Resource Planning
Bespoke
Utilisation

16. Using Cloud to Scale
Customer Relationship Management
£
Enterprise Resource Planning
Bespoke
Bespok
e
Utilisation

17. Using Cloud to Scale
Customer Relationship Management
£
Enterprise Resource Planning
Bespoke
Bespok
e
Utilisation

18. Forms of Integration
@ Enterprise Application Integration (EAI)
@ Integrating applications within your Enterprise
@ Business-to-Business (B2B)
@ Integrating your business with other businesses
@ Cloud Integration
@ Integrating with Cloud-based resources
@ Public API
@ Providing an interface into your business

19. Public API
@ Exposes your business functions and data via a documented web
service API (REST/SOAP)
@ Allows third-parties to add value to your business
@ Public doesn’t mean open access (e.g. OAuth)
@ Decreases complexity by providing a common API to all parties
@ Large growth area

20. Public API - Examples
@ Google Maps API
@ Facebook API
@ Twitter API
@ National Grid UK Energy & Gas Flow API

21. how are you? Public API

22. Approaches to Integration

23. Approaches to Integration
@ Each form of Integration can be realised using different approaches
@ Not one right answer
@ Using a combination of approaches can give greater flexibility

24. Point-to-Point Bespoke Integration
Customer Relationship Management
£
Enterprise Resource Planning
Bespoke

25. Point-to-Point Bespoke Integration
Pros
@ Simple to implement
@ Simple to operate

26. Point-to-Point Bespoke Integration
Customer Relationship Management
£
Enterprise Resource Planning
Bespoke
£

27. Point-to-Point Bespoke Integration
Pros
@ Simple to implement
@ Simple to operate
@ Initially simple to implement
Cons
@ Difficult to implement a resilient
and scalable solution
@ Difficult to monitor and manage
@ Changing a component is
challenging.

28. Point-to-Point Vendor-Supplied
Integration
Pros
@ Easier to implement/setup
@ Provides some resilience to failure
Cons
@ Integration possibilities defined by
the vendor
@ Further lock-in to the vendor
@ Difficult to monitor and manage
@ Changing a component is still
challenging.

29. Lightweight Integration Framework
Customer Relationship Management
£
Enterprise Resource Planning
Message-
Oriented
Middleware
Bespoke

30. Lightweight Integration Framework
Customer Relationship Management
£
Enterprise Resource Planning
Message-
Oriented
Middleware
Bespoke

31. Lightweight Integration Framework
Pros
@ Provides failure resilience and
scalability features
@ Simplifies routing
@ Out-of-the-box monitoring and
management
Cons
@ Limited flexibility of the solution
@ Transformation may still be
required at each point.

32. Using an Integration Platform
Customer Relationship Management
£
Enterprise Resource Planning
Bespoke
Integration Platform

33. Using an Integration Platform
Customer Relationship Management
£
Enterprise Resource Planning
Bespoke
Integration Platform
Integration Platform

34. Using an Integration Platform
Integration Platform
• Content Based Routing
• Business Process Management
• Business Rules Engine
• Business Data Analytics

35. Content Based Routing
Integration Platform

36. Content Based Routing
Integration Platform
Message is an Order
Message is an Invoice
Message is a Customer Enquiry

37. Content Based Routing
Integration Platform
Invoice
Invoice
Order
Invoice
Customer Enquiry

38. Content Based Routing
Integration Platform
Order
Order
Order
Invoice
Customer Enquiry

39. Using an Integration Platform
Customer Relationship Management
£
Enterprise Resource Planning
Bespoke
Integration Platform
£

40. Integration Platform as a Service (IPaaS)
@ Provides Integration Platform in the cloud
@ Windows Azure BizTalk Services
@ MuleSoft CloudHub
@ Should be used for
@ Integration entirely in the cloud (Cloud <-> Cloud)
@ Hybrid cloud Integration (Cloud -> On Premise, On Premise -> Cloud)
@ Not suitable for on premise only Integration

41. Integration Platform as a Service (IPaaS)
£
Enterprise Resource Planning
Trading Partner
Trading Partner
Integration
Platform
EDI

42. Integration Platform as a Service (IPaaS)
£
Enterprise Resource Planning
Trading Partner
Trading Partner
Integration
Platform
XML
JSON

43. Using an Integration Platform
Pros
@ Provides a flexible solution
@ Capable of scaling to meet changing
business needs
@ Simplifies routing and transformation
@ Out-of-the-box monitoring and
management
@ Reduces effort required to develop
Integration solutions
Cons
@ Specialist knowledge required
@ Upfront cost.

44. Using an Integration Platform
Pros
@ Provides a flexible solution
@ Capable of scaling to meet changing
business needs
@ Simplifies routing and transformation
@ Out-of-the-box monitoring and
management
@ Reduces effort required to develop
Integration solutions
@ Simplifies infrastructure complexity and
cost
@ Payment by subscription lowers TCO
Cons
@ Specialist knowledge required
@ Possible legislative or commercial issues
regarding data in the cloud
@ Only suitable for Integration in the cloud.

45. Conclusion
@ The right combination of strategy, architecture and technology is key
to building a successful integrated IT platform and allows the
solution to grow to meet business needs
@ Integration maximises the availability and currency of data and
business function across the enterprise
@ Integrating services in the cloud lowers TCO and increases the agility
of your IT to respond to real-time demands.

46. What’s next?
The Business case: why bother?
Friday 28th March 2014, 11:45am
Jo Adair