Improving Rural Sanitation in Cambodia Through Private Sector Partnerships
This document discusses sanitation marketing in Cambodia. It notes that 85% of Cambodia's population lives rurally, and only 23% of rural households have access to improved sanitation. Most households that do have latrines purchased them privately from local suppliers. The document outlines barriers to sanitation access like price, lack of suppliers, and lack of installation expertise. It describes WaterSHED's 4-pronged approach to sanitation marketing in Cambodia, which works with suppliers, consumers, government, and financial institutions. The key component is the WASH-M program which connects latrine suppliers to sales agents and consumers through a "hands-off" value chain model to make affordable sanitation options more accessible. From 2010-2011 the
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Improving Rural Sanitation in Cambodia Through Private Sector Partnerships
- 1. Sanitation Water Enterprise Development Hygiene 1
- 2. Cambodia “Hands-Off” Sanitation Marketing 2
- 3. Cambodia Population approx 14 million 85% rural 23% of rural household access to improved sanitation 80% of households with a latrine purchased it from local private sector actors and paid with their own money 95% of households aware of the need for safe water, sanitation and hygiene 3
- 4. Cambodia Lao Thailand Vietnam 4
- 5. Understanding the barriers 1. Price (too high, unclear) 2. No supplier or too far away 3. No delivery 4. No trust in the supplier 5. Poor service 6. Purchase too complicated 7. Installation requires expertise 5
- 6. 4-Pronged Approach Scalability 1-Suppliers 2-Consumers WASH-M 3-Government 4-Financial Inst 6
- 7. 7
- 8. WASH-M Consumers Latrine Supplier Sales Agent Direct Sales Value Chain “Hands-off” model Business Management Sales and Marketing Affordable options 8
- 10. The tools are real images 10
- 11. From May 2010 to April 2011 over 12,385 latrines sold by local suppliers and sale agents 11 # Months
- 12. Approach for “Hands-off” Sanitation Marketing 12
- 13. Geoff Revell: WaterSHED Cambodia Country Manager Tel: +855 92 513 877 Email: geoff@watershedasia.org Aun Hengly: WASH-Marketing Manager Tel: +855 12 785 887 Email: hengly@watershedasia.org 13
Hinweis der Redaktion
- WaterSHED stand for: Water, Sanitation, Hygiene, and Enterprise Development. The most important is the last part is Enterprise Development.WaterSHED: is the regional program working on water and sanitation in 3 countries:1-Lao2-Vietnam3-Cambodia
- Tell the story to buy a latrine is like “a big weekend project”
- End of the open defecation by:WaterSHED as an NGO does not deliver the products or services, nor does it procure them on behalf of the consumer. Instead, our hands-off approach means we focus on fostering a private-sector transaction in the sanitation business.
- Everything we do (every component of the project) is subject to 2 overriding questions (forces us to focus on sustainability and scalability)
- To make this value chain working well. We have the approach as below: that we call 4 pronged approach
- -From Feb 2011 after suppliers and sale agents cover 17 districts over 3000 latrines sold in a month