corporate level strategies for a company to promote sales growth in a competitive market with strategic objective

1. Suggestcorporate level strategies fora company to promote salesgrowth in a competitive market
with strategic objective suchas
Organization shouldworktoenhance the customerexperience andencourage customerretentionand
loyaltyall the yearround.
It ispossible touse the Ansoff productmarketdirectional growthmodel toassessthe sales development
strategiesproposedbyY.
By Market PenetrationI
increase theirmarketshare inthe existing marketusingthe existingproducts.
Improvingthe customerexperience ,throughengagingbetterwithcustomersand providingthemwitha
wide range of highqualityproducts. Example:PiizzahutandMcDOnaldsintroduce new productsevery
monthor so.
Investmore incustomerRelationship developmentthroughstaff trainingand improvingappearance
and layoutlarge displayadvertisements.
Buy one getone promotions,deepdiscounts,familymeal discounts.
Product Development(NewproductstoExistingcustomers)
Developmentof awiderrange of productsin existingmarkets.
Conductmore marketresearchto identify new productsbenchmarkproductsfromcompetitorsandgo
beyondthose notsimply copyingtoleadthe market,ratherthanfollow the market.
Create a website istoachieve productdevelopment throughthe sale of new products.
Newproductsshouldnotreduce the qualityimage of base core productsof the company.Atbusiness
unitlevel shouldthinkaboutfocusdifferentiation toidentifynew productsandcustomersegmentsfor
them.Suchas festival meal packages forRamazan,new year.

2. Market Development(Existingproductsin NewMarkets)
Developandenhance the company’scurrentmarkets,byselling existingproductsthroughnew or
enhancedsaleschannelsandtonewcustomer segments.
Increase sales channels suchassupermarketchains,promote new franchise opportunitiesandother
retail storestocarry theirproducts.Starbucks,MacDonald’sitem sell theirproducts insupermarkets.
Introduce productsonline toreachwidermarket.
Findfranchise storesinfaraway markets.
Diversification(Newproductsto Newmarkets)
Introduce newproductsinnewmarketsthroughrelatedandunrelateddiversification.
SimilartoMcDonaldsstartingMcCafe and offering coffe productsinnew markets