Inmagine Group- one of the largest creative ecosystem players globally.

1. Paving the Way
for Global Expansion
Warren Leow
Vice President
warren.leow@123rf.com

2. *Check out www.inmaginegroup.com or download our brochure here

3. We sell photos, illustrations, footage, audio

4. We sell fonts and graphic assets

5. We are investing into design-related SaaS and
PaaS businesses

6. 44locations worldwide
19 languages, 24/7 support globally

7. 80+
million
creative assets
and growing
80,000+
refreshing daily
additions
content contributors
288,000+
- from -
100%
bootstrapped
Our group in numbers
400
employees

8. 15 years of serving many global corporate clients

9. 1. Build from a strong core/base
2. Grow a team with depth & breadth
3. Set and define your international branding
4. Create local branding, visibility and engagements
5. Generate PR consistently to sustain momentum
6. Have support network to tap on each other
7. Partner where relevant. Don’t go in alone
8. Benchmark to improve on daily basis
9. Keep an eye on the future. Disrupt yourself
10.Believe. Stay focused. Stay hungry
10 steps to go international

10. 1. Build from a strong core/base
Get the business
fundamentals right
Take one step
at a time
Don’t scale quicker
than process
Know your
strengths

11. 2. Grow a core team with depth and breadth
Sales and
customer support
Cultural diversity
= new ideas
Geographical research
and coverage
Community
engagement
20+ nationalities
Core management team
Low
turnover
International
exposure
Continuous
learning
Internal +
External
hires

12. 3. Set and define your international branding
1. Nobody knew we were based in
Southeast Asia
2. ‘We don’t buy from terrorists’;
‘We don’t buy from Asians’
3. 24/7 customer support
4. Setuped US virtual address with
US entity for trust factor
We branded ourselves
extremely carefully

13. 4. Create local branding, visibility and engagements
for lead generation
Top-up cards in Japan Relationships with
20+ global accelerators
200+ global startups supported
= lead generation + ambassadors

14. 5. Generate PR consistently to sustain
momentum
Create your own news
to build international legitimacy

15. 6. Have support network to tap on each other
A network is an accelerator by itself.
No one is an island

16. 7. Partner where relevant. Don’t go in alone
Geographic
coverage
Community
coverage
Value chain
coverage
Comptencies
coverage

17. 8. Benchmark to improve on a daily basis
Source: http://quotes.wsj.com/CN/XSHE/000681/financials
Always look ahead
with an open mind to compete

18. 9. Keep an eye on the future. Disrupt yourself
Augmented Reality
Virtual Reality
Big Data
Artificial Intelligence

19. 10. Believe. Stay Focused. Stay hungry
New markets New possibilities
Stay hungry, stay foolish
Never try, never know
New products
For every idea which
succeeded, we failed
in 5 others
Disrupt yourself.
Don’t be afraid of
change

20. 1. Build from a strong core/base
2. Grow a team with depth & breadth
3. Set and define your international branding
4. Create local branding, visibility and engagements
5. Generate PR consistently to sustain momentum
6. Have support network to tap on each other
7. Partner where relevant. Don’t go in alone
8. Benchmark to improve on daily basis
9. Keep an eye on the future. Disrupt yourself
10.Believe. Stay focused. Stay hungry
Takeaways: 10 steps to go international