Orlando science center proposal 2010

Exclusive Caterer Opportunity
Orlando Science Center
Foodservice Request for Proposal
April 30, 2010

Warren Dietel
407.398.6306
warren@puffnstuff.com

TA B L E O F C O N T E N T S

About Puff ‘n Stuff Catering ....................................................................................... Pages 3-12
Terms of the Agreement............................................................................................. Page 13
Benefits of Selecting Puff ‘n Stuff Catering ................................................................. Page 14
Venue Specific Custom Menu Examples .................................................................... Pages 15-16
Custom Client Proposals ............................................................................................. Page 17
Inventory ................................................................................................................... Page 18
Capital Investments .................................................................................................... Pages 19-20
Recycling Program ..................................................................................................... Page 21
Marketing Plan .......................................................................................................... Page 22
Operational Plan ......................................................................................................... Page 23
Proposal Overview ..................................................................................................... Page 24
Health Inspection Reports/Insurance Certificate ....................................................... Page 25

Puff ‘n Stuff Catering, LLC
250 Rio Drive, Orlando, FL 32810
PH 407.629.7833 | FX 407.629.5011 | puffnstuff.com Page 2

G E N E R A L S TAT E M E N T O F E X P E R I E N C E

Established in 1980, Puff ‘n Stuff Catering has built an unsurpassed reputation for service
and quality in Central Florida. From the smallest, most intimate dinner parties, to business functions,
to grand banquets, barbeques, celebrations, weddings, disaster relief, and venue management,
Puff ‘n Stuff Catering provides all of your catering needs with elegance, imagination and style.

As the largest and oldest catering company in Central Florida, our ability to provide the
same quality of products and services for the Orlando Science Center is evident in our track record.
We are proud of our preferred status with Albin Polesek Museum, Town Manor, Orlando Museum of
Art, Holy Trinity, Orlando Harley Davidson, Bella Collina, The Orange County Regional History Center
and many other venues across Central Florida. In addition to our preferred status, we curently have
exclusive agreements with The Ballroom at Church Street, T.Pepin Events Centre, Town Manor and
the Summerlin House. Our ability to retain customers, earn referrals, and generate
new business contributes to drive projected growth of 25% in 2010.

Innovation is what really separates Puff ‘n Stuff Catering from all the other caterers.
Our culinary and operations departments are members of several industry organizations that promote
a cross-pollination of event production, culinary, and service ideas. We never rest and are ever
evolving to improve with every event, topping one delightful recipe for success with another.

We pride ourselves on the strength and diversity of our teams to help us
Passionately Perfect Life’s Celebrations for our valued venue partners & customers.


THE PUFF STORY

This year marks the Puff ‘n Stuff Catering 30-year Anniversary. Since 1980, we have been
Orlando’s premier catering and full-service event planning company and are now the largest of our
kind in Central Florida. We’ve achieved this status largely in part to one word: Innovation. It’s
what drives our business and our team members—evidenced in everything from our
Special Event Planners and expert Chefs to our state-of-the-art facility.

In 2003, Warren Dietel had a vision for the company, so he purchased the company from
his parents and immediately set out to grow Central Florida’s premier catering operation into a
full-service event planning company. He updated the brand, and grew the business 267%
in 3 years, achieving Inc. 5000 status in 2007 and 2008.

Quick growth required rapid changes, so the growing leadership team introduced new
systems, technology and automation to maxmize effciency and create safety nets. He also
built an infrastructure to support current and future regional growth, diversified our
segment base and worked with our Executive Chefs and event planning team
to create menus for all segments and pricing levels.

Now over 200 team members strong, Puff ‘n Stuff Catering is recognized
as a national leader in our industry.

Passionately Perfecting Life’s Celebrations for 30 years!


M I S S I O N , V I S I O N & VA L U E S

Our Mission
Passionately Perfecting Life’s Celebrations

Our Vision
Puff ‘n Stuff will possess the systems and procedures necessary to provide
the foundation for excellence and profitable growth. We will be recognized as the
event/catering organization of choice by our team members and clients

Our Governing Values
Professional – In behaviors and appearance
Respect – For self, team members and clients
Own – Accountable for each others’ success and safety
Anticipate – Serving team member and clients needs
Communicate – Timely, accurately and honestly


G E N E R A L I N F O R M AT I O N

Company Name: Puff ‘n Stuff, LLC
Address/Headquarters: 250 Rio Drive
Orlando, Florida 32810
All business, culinary and production activities are completed from
this location

Main Phone: (407) 629-7833
Fax: (407) 629-5011

Primary Contacts: Warren Dietel Sharol Brennan
President & Owner Vice President
Direct: (407) 398-6306 Direct: (407) 629-8065
Mobile: (407) 227-5697 Mobile: (407) 257-3065
E-Mail: warren@puffnstuff.com E-Mail: sharol@puffnstuff.com

Business Hours: Office: 8:00 am-5:00 pm Monday – Friday
Operations: 24 Hours/Day – 7 Days/Week
(Available via mobile phone at all times)

Company Status: Limited Liability Company (LLC) incorporated January 22, 2003 in
Florida. (Family owned since 1979)

Certification: Florida State License Numbers: Catering: CAT5810944 Expires 4/1/11
Non-Seating Food Service: NOS5812212 4/1/11
Beverage: BEV5807853 13CT Expires 09/30/2010
Copies of all licenses available at puffnstuff.com

Current Exclusive Venue The Ballroom at Church Street, Orlando, FL
Management Partners: Summerlin House, Orlando, FL
Town Manor, Auburndale, FL
T. Pepin Hospitality Centre, Tampa, FL


I N N O VAT I O N


P U F F ‘ N S T U F F C AT E R I N G 2 0 1 0 O R G C H A RT
Administrative Team


Sales Team - Weddings, Conventions and Special Events


Operations Team


OUR PROCESS


S T R AT E G I C PA R T N E R S H I P S & I N I T I AT I V E S

As business evolved, we developed strategic relationships with leaders in the Event Industry. These
partnerships allow us to approach business from a holistic approach, rather than a single link in the
product or service. Our direct pricing and enhanced level of service provides a competitive advantage
which we pass on to our clients and venue partners.

Here are just a few
Bill Whiddon Designs
BBJ Linen
RPI Purchasing Group
Premier Wedding & Event Planners
American Audio Visual
Room Service/AFR


TERMS OF THE AGREEMENT

Exclusive Rights
While we appreciate the offer to be listed as a preferred caterer, as we have discussed, we believe it
would be the best option for the Orlando Science Center to enter into an agreement with Puff ‘n Stuff
Catering as the exclusive caterer. The following page will illustrate the benefits of this option.
Term Length
5 year term commencing October 13, 2010 and expiring September 20, 2015
Governing Law
Orange County, Florida
Facility Rental Booked Events
Puff ‘n Stuff Catering agrees that all booked events as of October 13th, 2010 will be honored.
In addition, we stand ready to take immediate control of the venue catering operations as we
understand there may be complications with the current provider.
Commissions Paid to the Museum
We will pay 10% of Food & Beverage commission to Orlando Science Center. Detailed reports will
accompany the monthly payments.
We guarantee an annual minimum of $20K/year (catering only) and BEFORE repayment of capital
investments (details to follow) if we are granted exclusive caterering rights at the Orlando Science
Center.
Product Servicing Rights
Puff ‘n Stuff Catering agrees to comply with all current and future product servicing agreements.
Museum Sponsored Catering
25% Food & Beverage discount on Orlando Science Center sponsored on-premise events
(non-commissionable)
Museum Fundraising Events
25% Food & Beverage discount on philanthropic on-premise events (non-commissionable).
Café Foodservice
As discussed, we have partnered with DiPasqua Enterprises and feel they are best suited to manage
the café and their proposal is forthcoming under separate cover. Café and all related questions will be
addressed by their representatives.


B E N E F I T S O F S E L E C T I N G P U F F ‘ N S T U F F C AT E R I N G
A S E X C L U S I V E C AT E R I N G PA R T N E R

• Commands slightly higher price point, yeilding increased commission to
Orlando Science Center.
• Lower overhead costs equates to more competitive rates.
• Ability to store event equipment on-site aids in reducing pre and post production
labor
• Rather than working with multiple vendors, there is only company to influence
and align with the Orlando Science Center quality attributes and values.
• Access to our professional team and assets.
• Collaboration on marketing materials, new media, and promotional initiatives.
• Experience with a wide range of service styles and can offer a multitude of
price ranges for different types of events.
• Personalized potential customer tastings and promotional events.
• In-house partner with vertically integrated planners to aid in selling the complete
experience.
• Our marketing team will create custom Orlando Science Center/Puff ‘n Stuff branded
proposal formats and menus, enhancing a seamless client experience. (Samples
following)


VENUE SPECIFIC CUSTOM MENU EXAMPLE
The Estate House at Cypress Grove

In the interest of conservation, a complete copy of this menu is included on the enclosed CD.


VENUE SPECIFIC SEASONAL CUSTOM MENU EXAMPLE
The Ballroom at Church Street

In the interest of conservation, a complete copy of this menu is included on the enclosed CD.


C U S T O M C L I E N T P R O P O S A L - H AVA N A B L U E E V E N T
T.Pepin Centre, Tampa, FL


INVENTORY

We acknowledge all existing catering equipment and serviceware will be owned by the Orlando
Science Center.
We plan to utilize existing equipment and enhance by adding additional pieces.
Our current production inventory includes an extensive inventory of china, porcelain, specialty
linens, props and decor, and much more. We will elaborate and showcase this during your visit to
our commissary,


C A P I TA L I N V E S T M E N T S

In order to produce world-class results for events at the Orlando Science Center, a number of
improvements are necessary.
One of the biggest challenges at the Orlando Science Center is the lack of a finishing/production
kitchen on the fourth floor. The following blueprint draft covers our proposed renovations to the
current staging and storage area on the fourth floor.
Puff ‘n Stuff Catering agrees to finance the capital investment on behalf of Orlando Science Center,
interest-free to be repaid as a reduction to commisions over the initial term of agreement
(i.e. 5 years).
The total capital investment is expected to be approximately $20,000. Repaid at $4,000 per year as
a reduction of our monthly commissions. For example, if the improvements cost $20,000 we would
be issued a credit of $333.33 a month for the 5 contracted years.
We will maintain the existing serviceware inventory, replacing as necessary; solely at our expense.
A mutually agreed upon inventory upon execution of this agreement will be performed. Most of the
serviceware will reside at our commissary for proper processing.
In addition, it will be helpful to find a second location on the fourth floor to create a breakdown/
dishwashing facility.


*The banquet cart
parking is only used as
necessary for staging
at large events.

Page 20

RECYCLING PROGRAM

In 2006, we proudly began green initiatives within our facility and upon client request off-site.
We have a recycling compactor on-site to reduce waste. During a recent public event in Winter Park,
we trained our service staff, developed the logistics, and created a recycling plan for all plastic bottles
and aluminum cans. We are consistently improving our green initiatives daily. Furthermore, our
dishwashing systems are state-of-the-art with recirculating gray water for pre-wash and scrapping.
We will elaborate more during the site inspection.
We are working with Republic Services to fine tune a single-stream recycling program that would
include recycling everything from on-site production and at off-site events by using special recycle
bins made specifically to fit on our catering vehicles.
We have agreed to support this initiative through an extensive training program with supporting
logistics. We expect to have this plan fully integrated by the fourth quarter of 2010. We anticipate
a 50% reduction in our waste currently going into the landfill.
When possible, we utilize post-consumable recycling goods for events with disposable serviceware.
However, we realize the impact created by using any type of disposable product is greater than
options to reuse. We continue to explore options for outdoor events using dishwasher safe melamine
plateware and platters, and shatter-proof glassware.


MARKETING PLAN

The following marketing initiatives are proposed for the Orlando Science Center:
• Showcase events will be held at The Orlando Science Center periodically through the year
to market to prospective and current clients.
• Menus will be devolped and designed specifically for the Orlando Science Center (see
venue specific samples).
• An email blast will be sent to our database of 10,000+ clients, announcing our partnership.
• Rack cards, venue specific menus, and other marketing collateral will be made available at
the venue for on-site staff to present to clients.
• An exclusive page for The Orlando Science Center will be added to the puffnstuff.com web
site. (To view draft, go to: puffnstuff.com/venues/ballroom.html)
• A showroom/meeting room will be created on site to support client meetings.


O P E R AT I O N A L P L A N

Written policies, operating guidelines and other terms of this agreement will be communicated
company-wide. Each service team member will receive specific training regarding any special request
of your facility. We pride ourselves not only on our cuisine, but on efficiency, cleanliness, and
impeccable service. Once the contract is executed, we will schedule time on-site for our operations
leaders to walk the site to best plan for the new finishing kitchen and logistics of events at the
Orlando Science Center.
Puff ‘n Stuff Catering typically requires two hours before an event to setup and one hour post event
to breakdown and clean-up. Our service teams are trained to respect venue partners just as if they
are walking into a client’s home. We take pride in leaving your “home” in the same condition as we
found it.
Food safety and handling is an important consideration when reviewing the capabilities of a catering
firm. Transporting food requires extensive refrigeration to avoid bacteria growth. We currently own
seven (7) refrigerated box trucks and eight (8) smaller vans with chilled insulated boxes. From an
overall capacity standpoint, we currently average 20+ events per day varying in size from as few as
five to several thousand. As a result, we have the trained staff, experience and equipment necessary
to deliver on our commitments regardless of size and complexity. Off-premise catering and venue
management is all we do, offering years of experience handling food and service even in the most
remote of locations.
Our service captains and chefs are ServSafe Food Safety® certified and trained. Our bartenders are
ServSafe Alcohol Safety® certified and trained. These programs combine critical information, exclusive
tools, and real world resources to transofrm knowledge into action. In short, ServSafe puts the
highest industry standards to work for you every day.


P RO P O S A L OV E RV I EW

Venue management, maintenance, and venue sales resides with
current Orlando Science Center Team
Puff ‘n Stuff Catering will focus on culinary and service excellence
10% Food & Beverage revenue commission on Orlando Science
Center event excluding those with discounts
25% Food & Beverage discount on philanthropic and Orlando Science
Center sponsored on-premise events (non-commissionable)
Puff ‘n Stuff Catering will maintain and enhance current Serviceware
levels, quality and inventory
Upon request and within reason, exceptions will be permitted for other Orlando
Science Center food service partners to produce events in the facility
(5) Year agreement for on-premise operations
Puff ‘n Stuff will create 4th floor finishing/production kitchen


THANK YOU!

We look forward to forging ahead creating a
mutually beneficial agreement between two high-quality
companies resulting in the Orlando Science Center
as the Premier Event Facility in Orlando!

With gratitude for your consideration.

Warren Dietel &
the entire Puff ‘n Stuff team.


Orlando science center proposal 2010

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