1. A B R I E F I N T R O D U C T I O N T O P R E D I C T I V E M A R K E T I N G
Mobile Media Buying

2. Warply ad network

3. Rich Content Push
or Silent Notification
campaign
to premium app
inventory
10-60% CTR
Banner 0.5+1%
Interstitials 1-3%
Video ads up to 5%
Facebook ads 4%
New Type of Advertisment
Vs.

4. Campaign Flow
Scenario #1 Scenario #2

5. Targetting
GEOLOCATION
Specify cities or areas
with geolocation
and send the push.
GEOFENCING
POIs (Points of Interest)
with geofencing
- the user receives
a campaign when
close to the POI.
WA L K I N G PE A S A N TWA L K I N G PE A S A N T
USERS’
INTERACTION
Based on how
users interact
within the app.
APPLICATIONS’
AUDIENCE
Based on the
distinctive audience
of premium apps.

6. Media Buying Circle
Media
buying
Warply
ad serving
fees
Mediabuying

7. Process
COUPON /
GAME /
ETC ...
MARKETING
OBJECTIVE
ITERATE
BASED ON
RESULTS
EXAMINE
FEEDBACK &
ANALYTICS
DESIGN
& HTML
ALLOCATE
BUDGET
APPS /
POIs /
TAGS
Decide typeof campaign
Decidetarget
CalculateCPM
Run
campaign

8. Send people in the store
Acquire new users
Increase awareness for new car launch
A U T O M O T I V E
Marketing Objective
Mobile Medium

9. Increase spending
Acquire new users
Perform upselling campaigns
F I N A N C I A L S E R V I C E S
Marketing Objective
Mobile Medium

10. Increase foot traffic
In-store purchase
Behavior influence
Traffic to mobile store and mobile check out
R E T A I L A N D S H O P P I N G M A L L S
Marketing Objective
Mobile Medium

11. Recurring Bookings
Experience social sharing
Perform upselling campaigns
Last minute inventory filling
T R A V E L A N D T R A N S P O R T A T I O N
Marketing Objective
Mobile Medium