SlideShare ist ein Scribd-Unternehmen logo
1 von 8
Downloaden Sie, um offline zu lesen
T a m p a   -   S t. P e t e r s b u r g   -   C l e a r w a t e r M e t r o




Business Talk                                                 whnz-am
Married                                             67%

                                                                                  Established                                                                  60%
                            Bottom line, WHNZ is                                                                $50,000+ HH income
                                                                                     Affluent
                              home to one of the                                                                Employed Full-Time                                65%
                                                                                Highly educated
                             most affluent, credit-                                                             Attended college or more                         64%
                                                                                 Professional
                             worthy audiences in
                                                                             Disposable income                                                                                      91%
                         Tampa Bay. If you need                                                                 Own Residence
                                                                                   Male skew
                               to move big ticket                           Business Movers &
                                                                                                                Live in a single-family home (unattached)               74%

                          items…look no further!                                     Shakers                    Use any credit card (past 3 months)                           84%

                                                                                                                Own 2 or more vehicles                                 69%




                          qualitative
                                     quantitative
                                             49
                                                         61




                                                                                                                          Men 59%                                             22%
                                          Market       WHNZ
                                                                                                                          Women 41%
                                             average age



                                                                   Black                                                                                      13%
                                                                              Hispanic
                                                                    3%           7%
                                                                                                                                                    10%
                                                                                                                                                                              20%
                                                                                                                                           9%
                                                                   Non-
                                                                  Ethnic                                          0%           4%                   7%        8%
                                                                   90%                               1%
                                                                                                     1%           1%           1%          3%
                                                                                                    P 12-17     P 18-24      P 25-34     P 35-44   P 45-54   P 55-64         P 65+


                                                                    ethnicity




SOURCE: TAMPA-ST. PETERSBURG-CLEARWATER FA07/WI08/SP08/SU08 ARBITRON, MSA AUG07-JUL08 SCARBOROUGH DMA GEOGRAPHY, CUME COMPOSITION, M-SU 6A-12M
daytime


Clear Channel’s 1250 WHNZ has its ‘finger on
          the pulse’ of the inner Tampa Metro.




coverage
                                                 nighttime
    Today’s consumers are willing to make
    the trip to save money. Use our signal
  to reach those consumers who have yet
                     to hear your message.
WHNZ TSA REACH =
                                          76,900 LISTNERS EACH WEEK!


                                                                                                                    REACH IN TAMPA MSA

                                            Not only does WHNZ reach                                                   WHNZ: 66,200


                                            over 66,000 listeners within
                                                the Tampa Metro...



                            tsa
                           ‘total survey area’

                                                                                                                                But over 10,000
                                                                                     REACH IN TAMPA MSA
                                                                                     REACH IN TAMPA MSA
                                                                                        WDAE: 66,200
                                                                                                                              additional listeners
                                                                                        WHNZ: 94,600
                                                                                                                               tune in OUTSIDE
                                                                                                                                the Tampa Bay
                                                                                                                                     Metro!

                                                                                                      WHNZ REACH OUTSIDE
                                                                                                       TAMPA MSA: 10,700

SOURCE: TAMPA-ST. PETERSBURG-CLEARWATER SPRING 2008 ARBITRON MSA. vs TSA Cume, M-Su 6a-12m, P 12+
WHNZ Reaches the Affluents
                                                 Have $150,000+ HH income
                                                                                                                                                                      19 9*
                                                                                                                       100

                                                                                                                                                        176
                                                              College Grad+
       When                                                                                                            100
  compared to
                                                   Occupat ion is                                                                                16 2
    the rest of                        management / business/ f inancial ops.                                          100
    the Tampa                                                                                                                                                        Market average    WHNZ

      Market,                                 Market Value of Home $350K+
                                                                                                                                           150
                                                                                                                       100
      WHNZ’s
  listeners are                        Household Owns Money Market f unds
                                                                                                                                12 4
                                                                                                                       100
   more likely
  to be among                                                                                                                   12 4
                                       Makes Business Purchasing Decisions
     the most                                                                                                          100

     affluent!
                                                       Small business owner
                                                                                                                                                                                 220
                                                                                                                       100

                                                                                                                                                 16 4
                                                Owns/ Leases Luxury vehicle
                                                                                                                       100


                                    Spent $2,500+ on int ernet purchases/ yr.
                                                                                                                                                              18 5
                                                                                                                       100

                                                                                                                                12 4
                                              Spend $200+ on groceries/ wk.
                                                                                                                       100

                                                                                                                                                                              2 12
                                              Spend $150+ on cell phone/ mo
                                                                                                                       100
                                                                                                       Qualitative Index

                                                                                *How to read:
                                                                                When compared to the average Tampa Bay population, WHNZ listeners are
                                                                                99% more likely to have $150,000+ HH income.




SOURCE: TAMPA-ST. PETERSBURG-CLEARWATER SCARBOROUGH, DMA GEOGRAPHY, P18+
Business owners &
    Professionals
                                    WHNZ Reaches Business Owners &
                                    Professionals                                               Market        WHNZ


                                                                                                                                    199
                                                                             HHI $150K+                      100
                                                                                                                   *
                                                                                                                             176
                                                                     College Graduate +
                                                                                                             100

    WHNZ is a                                                                                                                             220
                                                                Small Business Ow ner
   prime choice                                                                                              100
      to reach
     Tampa’s                                                                                                       124
                                               Any Business Purchasing Decisions
                                                                                                             100
     business
   owners and                                                                                                                       199
                                                               IT Purchasing Decisions
    white collar                                                                                             100
  professionals!
                                                       Computer Hardw are/Softw are                                                    205
                                                          Purchasing Decisions                               100

                                                          Office Furniture Purchasing                                                                  297
                                                                   Decisions                                 100

                                                       Overnight Delivery Purchasing                                                            260
                                                                 Decisions                                   100

                                                         Telecom Service Purchasing                                                193
                                                                 Decisions                                   100

                                                          Temp Personnel Purchasing                                                              267
                                                                  Decisions                                  100




                                                                                          * To be read: WHNZ is 22% more likely than
                                                                                          the rest of the Tampa Bay market to have a
                                                                                          household income of $150K+.


Source: TAMPA-ST. PETERSBURG-CLEARWATER Aug07-Jul08 SCARBOROUGH, P18+, DMA
Clear Channel Radio
embraces technology. From
  podcasts to ‘videos on
                               Let’s put your logo on a webpage that offers Bay Area
 demand’ to e-commerce…      sports fans the latest news and updates on their favorite
        We get it!              teams. Next, the most high-profile Tampa Bay radio
                               personalities will send your target consumers to these
                            websites for entertainment, sports updates, news content
                             and employment opportunities, at least 3-times an hour.
                                                                    Then, we’ll call it…

                                          www.whnz.com
                                               WHNZ Unique visitors: 3,783
                                               Website Page Views: 17,309



on-line
                                                           All Clear Channel stations offer
                                                           an on-line ‘streaming’
                                                           network …it enables listeners
                                                           to enjoy their favorite radio
                                                           stations at work or home, with
                                                           your commercials aired
                                                           throughout the day.
                                                           This is a huge opportunity to
                                                           reach an audience that is
                                                           ahead of the curve and
                                                           statistically, brings more
                                                           consumer power!!

                                                                  Source: WebSide Story (web stats), Akamai (streaming), November 2008
The Wareheim Empowerment Hour                                                                   Sat 3pm-4pm

The Wareheim Empowerment Hour co-hosted by Donna and Jim is entertaining and
informative. The show broadcasts live weekly with information empowering Tampa
Bay’s listening audience with knowledge to make better decisions about the ins and
outs of health insurance, business, politics and life. We talk politics, current events,
insurance , business issues, marketing and more. Lets talk about your business on
1250 WHNZ.

As a Silver sponsor, you will receive:
 One live ad per show – a $2,600 value!
 One 30 second professionally produced commercial per show, a $2,600 value!
 Once per quarter you will be featured as a prominent guest on our show and we can discuss new
 and important topics pertaining to your business, an $8,000 value!
 We will also have a promo spot (banner) for you on our webpage that can be linked back to you
 You will be featured in our E-mail Newsletter, videos and blogs
 Silver Sponsor only $75.00 per show with a 13 week commitment.

 Gold Sponsor adds a commercial per show and an extra appearance for $125 per show
 Platinum Sponsor adds the Gold plus two call in interviews for $150.00 per show

    We bill monthly or receive a 5% discount for paying the 13 weeks in full.
         Your price will be guaranteed through the end of 2010 .




                                                                           Source: WebSide Story (web stats), Akamai (streaming), November 2008

Weitere ähnliche Inhalte

Andere mochten auch

U Xml Defense presentation
U Xml Defense presentationU Xml Defense presentation
U Xml Defense presentationksp4186
 
Dr. D on Case Acceptance
Dr. D on Case AcceptanceDr. D on Case Acceptance
Dr. D on Case AcceptanceSelf-employed
 
Ranthambore With Jungle Lore Balmohan
Ranthambore With Jungle Lore BalmohanRanthambore With Jungle Lore Balmohan
Ranthambore With Jungle Lore BalmohanHemant Phanse
 
IDS5 - House Project
IDS5 - House ProjectIDS5 - House Project
IDS5 - House Projectarchituna311
 
Filoi Logismikou Anoiktou Kwdika
Filoi Logismikou Anoiktou KwdikaFiloi Logismikou Anoiktou Kwdika
Filoi Logismikou Anoiktou KwdikaM B
 
Wareheim Insurance Consultants2
Wareheim Insurance Consultants2Wareheim Insurance Consultants2
Wareheim Insurance Consultants2Wareheim
 
Charles River Ecosystem
Charles River EcosystemCharles River Ecosystem
Charles River EcosystemMark Thompson
 

Andere mochten auch (10)

U Xml Defense presentation
U Xml Defense presentationU Xml Defense presentation
U Xml Defense presentation
 
Go Go Travel
Go Go TravelGo Go Travel
Go Go Travel
 
Dr. D on Case Acceptance
Dr. D on Case AcceptanceDr. D on Case Acceptance
Dr. D on Case Acceptance
 
Ranthambore With Jungle Lore Balmohan
Ranthambore With Jungle Lore BalmohanRanthambore With Jungle Lore Balmohan
Ranthambore With Jungle Lore Balmohan
 
IDS5 - House Project
IDS5 - House ProjectIDS5 - House Project
IDS5 - House Project
 
Framing and reframing team Vikilinks
Framing and reframing team VikilinksFraming and reframing team Vikilinks
Framing and reframing team Vikilinks
 
Filoi Logismikou Anoiktou Kwdika
Filoi Logismikou Anoiktou KwdikaFiloi Logismikou Anoiktou Kwdika
Filoi Logismikou Anoiktou Kwdika
 
Wareheim Insurance Consultants2
Wareheim Insurance Consultants2Wareheim Insurance Consultants2
Wareheim Insurance Consultants2
 
Ciclo de aprendizaje
Ciclo de aprendizajeCiclo de aprendizaje
Ciclo de aprendizaje
 
Charles River Ecosystem
Charles River EcosystemCharles River Ecosystem
Charles River Ecosystem
 

Wareheim Insurance Media Kit

  • 1. T a m p a - S t. P e t e r s b u r g - C l e a r w a t e r M e t r o Business Talk whnz-am
  • 2. Married 67% Established 60% Bottom line, WHNZ is $50,000+ HH income Affluent home to one of the Employed Full-Time 65% Highly educated most affluent, credit- Attended college or more 64% Professional worthy audiences in Disposable income 91% Tampa Bay. If you need Own Residence Male skew to move big ticket Business Movers & Live in a single-family home (unattached) 74% items…look no further! Shakers Use any credit card (past 3 months) 84% Own 2 or more vehicles 69% qualitative quantitative 49 61 Men 59% 22% Market WHNZ Women 41% average age Black 13% Hispanic 3% 7% 10% 20% 9% Non- Ethnic 0% 4% 7% 8% 90% 1% 1% 1% 1% 3% P 12-17 P 18-24 P 25-34 P 35-44 P 45-54 P 55-64 P 65+ ethnicity SOURCE: TAMPA-ST. PETERSBURG-CLEARWATER FA07/WI08/SP08/SU08 ARBITRON, MSA AUG07-JUL08 SCARBOROUGH DMA GEOGRAPHY, CUME COMPOSITION, M-SU 6A-12M
  • 3. daytime Clear Channel’s 1250 WHNZ has its ‘finger on the pulse’ of the inner Tampa Metro. coverage nighttime Today’s consumers are willing to make the trip to save money. Use our signal to reach those consumers who have yet to hear your message.
  • 4. WHNZ TSA REACH = 76,900 LISTNERS EACH WEEK! REACH IN TAMPA MSA Not only does WHNZ reach WHNZ: 66,200 over 66,000 listeners within the Tampa Metro... tsa ‘total survey area’ But over 10,000 REACH IN TAMPA MSA REACH IN TAMPA MSA WDAE: 66,200 additional listeners WHNZ: 94,600 tune in OUTSIDE the Tampa Bay Metro! WHNZ REACH OUTSIDE TAMPA MSA: 10,700 SOURCE: TAMPA-ST. PETERSBURG-CLEARWATER SPRING 2008 ARBITRON MSA. vs TSA Cume, M-Su 6a-12m, P 12+
  • 5. WHNZ Reaches the Affluents Have $150,000+ HH income 19 9* 100 176 College Grad+ When 100 compared to Occupat ion is 16 2 the rest of management / business/ f inancial ops. 100 the Tampa Market average WHNZ Market, Market Value of Home $350K+ 150 100 WHNZ’s listeners are Household Owns Money Market f unds 12 4 100 more likely to be among 12 4 Makes Business Purchasing Decisions the most 100 affluent! Small business owner 220 100 16 4 Owns/ Leases Luxury vehicle 100 Spent $2,500+ on int ernet purchases/ yr. 18 5 100 12 4 Spend $200+ on groceries/ wk. 100 2 12 Spend $150+ on cell phone/ mo 100 Qualitative Index *How to read: When compared to the average Tampa Bay population, WHNZ listeners are 99% more likely to have $150,000+ HH income. SOURCE: TAMPA-ST. PETERSBURG-CLEARWATER SCARBOROUGH, DMA GEOGRAPHY, P18+
  • 6. Business owners & Professionals WHNZ Reaches Business Owners & Professionals Market WHNZ 199 HHI $150K+ 100 * 176 College Graduate + 100 WHNZ is a 220 Small Business Ow ner prime choice 100 to reach Tampa’s 124 Any Business Purchasing Decisions 100 business owners and 199 IT Purchasing Decisions white collar 100 professionals! Computer Hardw are/Softw are 205 Purchasing Decisions 100 Office Furniture Purchasing 297 Decisions 100 Overnight Delivery Purchasing 260 Decisions 100 Telecom Service Purchasing 193 Decisions 100 Temp Personnel Purchasing 267 Decisions 100 * To be read: WHNZ is 22% more likely than the rest of the Tampa Bay market to have a household income of $150K+. Source: TAMPA-ST. PETERSBURG-CLEARWATER Aug07-Jul08 SCARBOROUGH, P18+, DMA
  • 7. Clear Channel Radio embraces technology. From podcasts to ‘videos on Let’s put your logo on a webpage that offers Bay Area demand’ to e-commerce… sports fans the latest news and updates on their favorite We get it! teams. Next, the most high-profile Tampa Bay radio personalities will send your target consumers to these websites for entertainment, sports updates, news content and employment opportunities, at least 3-times an hour. Then, we’ll call it… www.whnz.com WHNZ Unique visitors: 3,783 Website Page Views: 17,309 on-line All Clear Channel stations offer an on-line ‘streaming’ network …it enables listeners to enjoy their favorite radio stations at work or home, with your commercials aired throughout the day. This is a huge opportunity to reach an audience that is ahead of the curve and statistically, brings more consumer power!! Source: WebSide Story (web stats), Akamai (streaming), November 2008
  • 8. The Wareheim Empowerment Hour Sat 3pm-4pm The Wareheim Empowerment Hour co-hosted by Donna and Jim is entertaining and informative. The show broadcasts live weekly with information empowering Tampa Bay’s listening audience with knowledge to make better decisions about the ins and outs of health insurance, business, politics and life. We talk politics, current events, insurance , business issues, marketing and more. Lets talk about your business on 1250 WHNZ. As a Silver sponsor, you will receive: One live ad per show – a $2,600 value! One 30 second professionally produced commercial per show, a $2,600 value! Once per quarter you will be featured as a prominent guest on our show and we can discuss new and important topics pertaining to your business, an $8,000 value! We will also have a promo spot (banner) for you on our webpage that can be linked back to you You will be featured in our E-mail Newsletter, videos and blogs Silver Sponsor only $75.00 per show with a 13 week commitment. Gold Sponsor adds a commercial per show and an extra appearance for $125 per show Platinum Sponsor adds the Gold plus two call in interviews for $150.00 per show We bill monthly or receive a 5% discount for paying the 13 weeks in full. Your price will be guaranteed through the end of 2010 . Source: WebSide Story (web stats), Akamai (streaming), November 2008