1. T a m p a - S t. P e t e r s b u r g - C l e a r w a t e r M e t r o
Business Talk whnz-am
2. Married 67%
Established 60%
Bottom line, WHNZ is $50,000+ HH income
Affluent
home to one of the Employed Full-Time 65%
Highly educated
most affluent, credit- Attended college or more 64%
Professional
worthy audiences in
Disposable income 91%
Tampa Bay. If you need Own Residence
Male skew
to move big ticket Business Movers &
Live in a single-family home (unattached) 74%
items…look no further! Shakers Use any credit card (past 3 months) 84%
Own 2 or more vehicles 69%
qualitative
quantitative
49
61
Men 59% 22%
Market WHNZ
Women 41%
average age
Black 13%
Hispanic
3% 7%
10%
20%
9%
Non-
Ethnic 0% 4% 7% 8%
90% 1%
1% 1% 1% 3%
P 12-17 P 18-24 P 25-34 P 35-44 P 45-54 P 55-64 P 65+
ethnicity
SOURCE: TAMPA-ST. PETERSBURG-CLEARWATER FA07/WI08/SP08/SU08 ARBITRON, MSA AUG07-JUL08 SCARBOROUGH DMA GEOGRAPHY, CUME COMPOSITION, M-SU 6A-12M
3. daytime
Clear Channel’s 1250 WHNZ has its ‘finger on
the pulse’ of the inner Tampa Metro.
coverage
nighttime
Today’s consumers are willing to make
the trip to save money. Use our signal
to reach those consumers who have yet
to hear your message.
4. WHNZ TSA REACH =
76,900 LISTNERS EACH WEEK!
REACH IN TAMPA MSA
Not only does WHNZ reach WHNZ: 66,200
over 66,000 listeners within
the Tampa Metro...
tsa
‘total survey area’
But over 10,000
REACH IN TAMPA MSA
REACH IN TAMPA MSA
WDAE: 66,200
additional listeners
WHNZ: 94,600
tune in OUTSIDE
the Tampa Bay
Metro!
WHNZ REACH OUTSIDE
TAMPA MSA: 10,700
SOURCE: TAMPA-ST. PETERSBURG-CLEARWATER SPRING 2008 ARBITRON MSA. vs TSA Cume, M-Su 6a-12m, P 12+
5. WHNZ Reaches the Affluents
Have $150,000+ HH income
19 9*
100
176
College Grad+
When 100
compared to
Occupat ion is 16 2
the rest of management / business/ f inancial ops. 100
the Tampa Market average WHNZ
Market, Market Value of Home $350K+
150
100
WHNZ’s
listeners are Household Owns Money Market f unds
12 4
100
more likely
to be among 12 4
Makes Business Purchasing Decisions
the most 100
affluent!
Small business owner
220
100
16 4
Owns/ Leases Luxury vehicle
100
Spent $2,500+ on int ernet purchases/ yr.
18 5
100
12 4
Spend $200+ on groceries/ wk.
100
2 12
Spend $150+ on cell phone/ mo
100
Qualitative Index
*How to read:
When compared to the average Tampa Bay population, WHNZ listeners are
99% more likely to have $150,000+ HH income.
SOURCE: TAMPA-ST. PETERSBURG-CLEARWATER SCARBOROUGH, DMA GEOGRAPHY, P18+
6. Business owners &
Professionals
WHNZ Reaches Business Owners &
Professionals Market WHNZ
199
HHI $150K+ 100
*
176
College Graduate +
100
WHNZ is a 220
Small Business Ow ner
prime choice 100
to reach
Tampa’s 124
Any Business Purchasing Decisions
100
business
owners and 199
IT Purchasing Decisions
white collar 100
professionals!
Computer Hardw are/Softw are 205
Purchasing Decisions 100
Office Furniture Purchasing 297
Decisions 100
Overnight Delivery Purchasing 260
Decisions 100
Telecom Service Purchasing 193
Decisions 100
Temp Personnel Purchasing 267
Decisions 100
* To be read: WHNZ is 22% more likely than
the rest of the Tampa Bay market to have a
household income of $150K+.
Source: TAMPA-ST. PETERSBURG-CLEARWATER Aug07-Jul08 SCARBOROUGH, P18+, DMA
7. Clear Channel Radio
embraces technology. From
podcasts to ‘videos on
Let’s put your logo on a webpage that offers Bay Area
demand’ to e-commerce… sports fans the latest news and updates on their favorite
We get it! teams. Next, the most high-profile Tampa Bay radio
personalities will send your target consumers to these
websites for entertainment, sports updates, news content
and employment opportunities, at least 3-times an hour.
Then, we’ll call it…
www.whnz.com
WHNZ Unique visitors: 3,783
Website Page Views: 17,309
on-line
All Clear Channel stations offer
an on-line ‘streaming’
network …it enables listeners
to enjoy their favorite radio
stations at work or home, with
your commercials aired
throughout the day.
This is a huge opportunity to
reach an audience that is
ahead of the curve and
statistically, brings more
consumer power!!
Source: WebSide Story (web stats), Akamai (streaming), November 2008
8. The Wareheim Empowerment Hour Sat 3pm-4pm
The Wareheim Empowerment Hour co-hosted by Donna and Jim is entertaining and
informative. The show broadcasts live weekly with information empowering Tampa
Bay’s listening audience with knowledge to make better decisions about the ins and
outs of health insurance, business, politics and life. We talk politics, current events,
insurance , business issues, marketing and more. Lets talk about your business on
1250 WHNZ.
As a Silver sponsor, you will receive:
One live ad per show – a $2,600 value!
One 30 second professionally produced commercial per show, a $2,600 value!
Once per quarter you will be featured as a prominent guest on our show and we can discuss new
and important topics pertaining to your business, an $8,000 value!
We will also have a promo spot (banner) for you on our webpage that can be linked back to you
You will be featured in our E-mail Newsletter, videos and blogs
Silver Sponsor only $75.00 per show with a 13 week commitment.
Gold Sponsor adds a commercial per show and an extra appearance for $125 per show
Platinum Sponsor adds the Gold plus two call in interviews for $150.00 per show
We bill monthly or receive a 5% discount for paying the 13 weeks in full.
Your price will be guaranteed through the end of 2010 .
Source: WebSide Story (web stats), Akamai (streaming), November 2008