1. Communication Skills
WEEK 1
INTRODUCTION,
IMPORTANCE,
THEORIES OF COMMUNICATION
BY
WARDAH AZHAR

2. DEFINTIONS OF COMMUNICATION
• ” Communication is transfer of information
from one person to another, whether or not it
elicits confidence. But the information
transferred must be understandable to the
receiver – G.G. Brown.
•
• “Communication is the intercourse by
words, letters or messages”- Fred G. Meyer.
•

3. CONT…
• Communication is the transmission of a
message or information by speaking or
writing. .
• Communication is giving, receiving or
exchanging ideas, information, signals or
messages through appropriate
media, enabling individuals or groups to
persuade, to seek information, to give
information or to express emotions.

4. Effective Communication
Definitions
• Effective communication is a two-way process
- sending the right message, that is also being
correctly received and understood by the
other person/s.
• Effective communication is a process through
which the sender conveys a message that the
receiver readily receives and understands. It is
a two-way process instead of a one-way
process.

5. Communication & Effective
Communication
• Communication is • Effective conversation
giving or exchanging (communication) is a
information, signals, me conversation in which
ssages by talk or no one gets confused by
gestures or writing the other person's
MEANING

6. VALUE & IMPORTANCE OF COMMUNICATION
VALUE OF COMMUNICATION IMPORTANCE OF COMMUNICATION
• The value of communication • If you’re a good
is based on relevant and communicator, you’ll have
timely information. Without better chances of success.
such information, there can You’re able to persuade
be no effective people, influence
communication others, negotiate
effectively.

7. Theories of Communication
• Electronic theory
• Social Environment theory
• Rhetorical theory

8. Theories of Communication
• ELECTRONIC THEORY: • SOCIAL ENVOIRNMENT
This theory describes THEORY:
the technical way of This theory deals with
sending message from the social behavior of
sender to receiver. The human beings and their
concept of electronic environment.
theory is based on the
electronic language of
the computer.

9. Rhetorical Theory
• Rhetorical theory is based on the available
means of persuasion. That is, a speaker who is
interested in persuading his or her audience
should consider three rhetorical proofs:
logical, emotional, and ethical. Audiences are
key to effective persuasion as well. Rhetorical
syllogism, requiring audiences to supply
missing pieces of a speech, are also used in
persuasion

10. Electronic Theory
• Electronic theory is very famous for the transmission of the messages
from one place to another place. This theory describes the technical way
of sending message from sender to receiver. The concept of electronic
theory is based on the electronic language of the computer. In order to
send message to some party there is a complete process which should be
followed in order makes the communication good and informative. It
starts with the information source from where the message originate and
then it is changed into electronic signals. The message contains of
words, number and character in the electronic and computer readable
form.
The message is then communicated through any channel. Sometimes the
messages get mixed up with some words or noise which makes message
doubtful for the reader. The electronic theory is very beneficial because it
provides the concept of sender and receiver and makes it in a systematical
way. The electronic theory always stress on the accuracy of
communication between sender and receiver. It is possible to make an
error- free electronic communication system

11. Social Environment Theory
• social environment theory which deals with the social behavior of human beings
and their environment. So social factors plays an important role in the
communication of messages, they help sending messages from one place to
another. Many people are working together in an environment where they interact
with each other on daily basis. Every person have some role in any certain
environment it may be possible while working in an environment as the manager
he should talk with his friends and colleagues with a different perspective. Social
factors should be considered so that the communication should be according the
situation and culture of our society.
So many things should be noticed when communication to each other whether
you are communicating officially or just within the family and friends. In order to
take care of social factors, many things such as role of person, status, environment
where communications to other person should be considered. If you write wrong
letter to the wrong time then it is difficult to achieve its objectives so these should
be carefully taken into consideration. So the influence of social factors plays an
important role in the communication process

12. Key Questions
• Differentiate between Communication and
Effective Communication?
• Explain the value of Communication?
• Define importance of Communication?
• Discuss different theories of Communication?