This is a talk I gave on Data, Big Data and IoT in the masterclass for Chief Digital Officers at Duval Union Consulting.

1. Ward Hemeryck - HOWEST 09/12/15
Going the
extra mile on
Social Media
Why you suck at
DATA
and how to start OWNING it

2. @geworpene
Ward Hemeryck
Duval Union Consulting
digital consultant
@geworpene

3. Big
Data
Internet
of
things
2 Sides of

4. Big Data is like
Teenage Sex
everybody is talking about it,
but Nobody is doing it

5. @geworpene
The end of the
relational
database?

6. # Distributed Data
# Disk Space is cheap
# Data nodes

7. @geworpene The data pyramid
TECHNOLOGY
IT & CRM
Marketing
Sales
CEO
fundamental
Harvest
dashboard
Report

8. @geworpene The data pyramid: the right way
NORTH STAR DATA-VISION
COLLECT
INTERPRET
Share
Act
Define & Direct
Dig Deeper
dashboard
Do!
Democratize

9. @geworpene
BIG DATA IS NOT
about THE SIZE of the
data
It is about the relevance
OF THE DATA

10. Slicing the
Elephant
creates Insight

11. Internal
25%
Marketing
25%
Supply Chain
25%
FORECASTING
25%
Internal
- motivation
- overview
- dashboards
- …
Marketing
- customer care
- leads
- branding
- …
Supply Chain
- inventory
- stock
- delivery
- …
Forecasting
- future proof
- market Data
- trends
- …

13. @geworpene
Why we
really need
Hadoop
And why we can’t handle
Hadoop

14. @geworpene
What
is
Hadoop

15. Server Cloud (scale)
Create Map
Reduce
Import RDBMS
Xml, Csv, Log SQL,Text, Jason, …
Data-analysis
User Interface
MapReduce Process
High Volume Data Flows
Structured Data
HADOOP in the
Enterprise
Log files, Sensor data, Satellite feeds, Weather data, financial
data, System data, web analytics, spam list, Social media
Dashboards, Business Intelligence,
ERP, CRM,….

16. Server Cloud (scale)
Create Map
Reduce
Import RDBMS
Xml, Csv, Log SQL,Text, Jason, …
Data-analysis
User Interface
MapReduce Process
High Volume Data Flows
Structured Data
HADOOP in the
Enterprise
Log files, Sensor data, Satellite feeds, Weather data, financial
data, System data, web analytics, spam list, Social media
Dashboards, Business Intelligence,
ERP, CRM,….

17. @geworpene
Walmart collects
2.5 petabyte
of unstructured data
from 1 million
customers
every HOUR

18. @geworpene
What
is
a petabyte

19. @geworpene
A petabyte is
A lot of data
A gigabyte is 7 minutes of HD Video
A petabyte is 14 years of HD Video

20. @geworpene
The true
challenge is
connectivity

21. @geworpene
HOW
ORGANIZATIONS
See Data
WHAT A
IoT DATA
LOOK LIKE

22. @geworpene
what is
your
DATA DNA

23. @geworpene
The BUZZWORDS merge!!
IoT,
Cloud &
Big Data
Converge

24. @geworpene
The boom of
[big data or the Internet of Things?]
will mean that the amount of devices that connect to the
internet will rise
from about 13 billion today
to 50 billion by 2020.

25. @geworpene
Data from devices in the Internet of Things will become one of
the “killer apps” for the cloud and a driver of petabyte scale data
explosion
For this reason, we see leading cloud and data companies
bringing IoT services to life where data can move seamlessly
to their cloud based analytics engines

26. @geworpene
Big data is about data,
plain and simple
Yes, you can add all sorts of adjectives
when talking about “big” data, but
at the end of the day,
it’s all data…

27. @geworpene
The Internet of Things is about
data, devices, and connectivity
Data – big and small – is front and center in the
IoT world of connected devices.

28. @geworpene
€

29. @geworpene

30. DO 4 THINGS
Modernize“Go to the Cloud. Like yesterday…”
Democratize“Every employee should be able to see the right data”
DO MORE“Sooner or later, every company will have to become data driven”
Envision“Strategy, objectives,… stop hiding”