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1
Problems. Solutions. What’s Next?
Do We Need More Women
In Tech?
2
WELCOME
LYNNE D JOHNSON
Dir. Digital & Social
Brand Strategy & Marketing
Waggener Edstrom
@lynneluvah
3
DO YOU KNOW WHO THIS IS?
4
DO YOU KNOW WHO THIS IS?
5
THESE TWO WOMEN HAVE
BECOME SYNONOMOUS
WITH WOMEN IN TECH.
6
56% of women in technology
companies leave their
organizations at the mid-level
BUT THEY ARE NOT THE ENTIRE
STORY

- National Center for Women & Information
Technology
7
HERE’S MY STORY
Grew up in the Bronx
Played w/short wave radio kits
Majored in math
Took a data processing course
Learned BASIC on C64
Played w/original Macintosh
8
AND THEN

Studied Information Systems
Fortran on punch cards
COBOL IBM XT
Pascal UNIX PC
Worked for US Army Corps
9
BUT THEN I QUIT
10
WHERE WERE THE MARISSA
MAYER’S AND SHERYL
SANDBERG’S THEN
11
Teen Girls Have Access To Computers
Later Than Teen Boys
Age of first computer
use: Female: 14.5 Male: 12
Age of first computer
possession: Female: 19
Male: 15
- FLOSSPOLS, 2004-2006
12
PERCEIVED GENDER
BARRIERS ARE STILL HIGH
FOR GIRLS.
- Girl Scout Research Institute
13
WE NEED TO TELL MORE
STORIES.
14
15
2009 THE GAMER: Morgan Romine,
Frag Dolls
16
2011 THE BRAINIAC: Amber Case,
Cyborg Anthropologist
17
2011 THE EXECUTIVE: Cher
Wang, CEO, HTC
18
WHY SHOULD YOU CARE?
19
WORKPLACE DIVERSITY
LEADS TO BETTER
PRODUCTS.
20
WORKPLACE DIVERSITY
LEADS TO HIGHER PROFITS.
21
22
YET, WHILE 60% OF MEN AT
STARTUPS BELIEVE
DIVERSE TEAMS INNOVATE
AND TROUBLESHOOT MORE
OFTEN, ONLY 41% SUPPORT
HIRING PRACTICES TO
INCREASE DIVERSITY.
- National Center For Women And
Informational Technology
23
THERE ARE MORE
ENGINEERING JOBS, THAN
PEOPLE TO FILL THEM.
24
25
WHAT THE FUTURE LOOKS
LIKE
26
DR. CYNTHIA BREAZEAL
Cynthia Breazeal is an Associate Professor of Media Arts and Sciences at the
Massachusetts Institute of Technology where she founded and directs the
Personal Robots Group at the Media Lab. She is a pioneer of social robotics
and Human Robot Interaction. She has authored the book “Designing Sociable
Robots”, has published over 100 peer-reviewed articles in journals and
conferences on the topics of autonomous robotics, artificial intelligence, human
robot interaction, and robot learning.
27
JANE McGONIGAL
Jane McGonigal, PhD is a world-renowned designer of alternate reality games
— or, games that are designed to improve real lives and solve real problems.
She is the New York Times bestselling author of Reality Is Broken: Why
Games Make Us Better And How They Can Change The World (Penguin
Press, 2011) — and is the inventor and co-founder of SuperBetter, a game that
has helped more than 120,000 players tackle real-life health challenges such as
depression, anxiety, chronic pain, and traumatic brain injury.
28
Jonecia Keels and Jazmine Miller
In 2010, Jonecia Keels and Jazmine Miller won the AT&T Big Mobile on
Campus Challenge for creating a next-generation e-learning mobile application
available on the iOS App Store called HBCU Buddy, that educates users about
historically black colleges and universities. Today, Keels is an iOS software
engineer at Apple and Miller is a computer software professional in Atlanta.
29
OPPORTUNITIES
30
THANK YOU
© 2013 Waggener Edstrom Worldwide Inc. All Rights Reserved.

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Lynne D Johnson - EmMeCon Seattle 2013

  • 1. 1 Problems. Solutions. What’s Next? Do We Need More Women In Tech?
  • 2. 2 WELCOME LYNNE D JOHNSON Dir. Digital & Social Brand Strategy & Marketing Waggener Edstrom @lynneluvah
  • 3. 3 DO YOU KNOW WHO THIS IS?
  • 4. 4 DO YOU KNOW WHO THIS IS?
  • 5. 5 THESE TWO WOMEN HAVE BECOME SYNONOMOUS WITH WOMEN IN TECH.
  • 6. 6 56% of women in technology companies leave their organizations at the mid-level BUT THEY ARE NOT THE ENTIRE STORY
 - National Center for Women & Information Technology
  • 7. 7 HERE’S MY STORY Grew up in the Bronx Played w/short wave radio kits Majored in math Took a data processing course Learned BASIC on C64 Played w/original Macintosh
  • 8. 8 AND THEN
 Studied Information Systems Fortran on punch cards COBOL IBM XT Pascal UNIX PC Worked for US Army Corps
  • 10. 10 WHERE WERE THE MARISSA MAYER’S AND SHERYL SANDBERG’S THEN
  • 11. 11 Teen Girls Have Access To Computers Later Than Teen Boys Age of first computer use: Female: 14.5 Male: 12 Age of first computer possession: Female: 19 Male: 15 - FLOSSPOLS, 2004-2006
  • 12. 12 PERCEIVED GENDER BARRIERS ARE STILL HIGH FOR GIRLS. - Girl Scout Research Institute
  • 13. 13 WE NEED TO TELL MORE STORIES.
  • 14. 14
  • 15. 15 2009 THE GAMER: Morgan Romine, Frag Dolls
  • 16. 16 2011 THE BRAINIAC: Amber Case, Cyborg Anthropologist
  • 17. 17 2011 THE EXECUTIVE: Cher Wang, CEO, HTC
  • 21. 21
  • 22. 22 YET, WHILE 60% OF MEN AT STARTUPS BELIEVE DIVERSE TEAMS INNOVATE AND TROUBLESHOOT MORE OFTEN, ONLY 41% SUPPORT HIRING PRACTICES TO INCREASE DIVERSITY. - National Center For Women And Informational Technology
  • 23. 23 THERE ARE MORE ENGINEERING JOBS, THAN PEOPLE TO FILL THEM.
  • 24. 24
  • 25. 25 WHAT THE FUTURE LOOKS LIKE
  • 26. 26 DR. CYNTHIA BREAZEAL Cynthia Breazeal is an Associate Professor of Media Arts and Sciences at the Massachusetts Institute of Technology where she founded and directs the Personal Robots Group at the Media Lab. She is a pioneer of social robotics and Human Robot Interaction. She has authored the book “Designing Sociable Robots”, has published over 100 peer-reviewed articles in journals and conferences on the topics of autonomous robotics, artificial intelligence, human robot interaction, and robot learning.
  • 27. 27 JANE McGONIGAL Jane McGonigal, PhD is a world-renowned designer of alternate reality games — or, games that are designed to improve real lives and solve real problems. She is the New York Times bestselling author of Reality Is Broken: Why Games Make Us Better And How They Can Change The World (Penguin Press, 2011) — and is the inventor and co-founder of SuperBetter, a game that has helped more than 120,000 players tackle real-life health challenges such as depression, anxiety, chronic pain, and traumatic brain injury.
  • 28. 28 Jonecia Keels and Jazmine Miller In 2010, Jonecia Keels and Jazmine Miller won the AT&T Big Mobile on Campus Challenge for creating a next-generation e-learning mobile application available on the iOS App Store called HBCU Buddy, that educates users about historically black colleges and universities. Today, Keels is an iOS software engineer at Apple and Miller is a computer software professional in Atlanta.
  • 30. 30 THANK YOU © 2013 Waggener Edstrom Worldwide Inc. All Rights Reserved.

Hinweis der Redaktion

  1. "Morgan Romine, better known as “Rhoulette” in video game communities, is the eSports Maven for Red 5 Studios, developers of the upcoming open-world PC shooter Firefall. Before joining the Red 5 Tribe, Romine helped found and build Ubisoft’s all-girl professional gaming team, the Frag Dolls. As Manager and Team Captain, she served as a primary spokesperson for the Frag Dolls and used that role to become a visible advocate for women in the game industry and gamer community.
  2. Amber Case is a cyborg anthropologist, examining the way humans and technology interact and evolve together. Like all anthropologists, Case watches people, but her fieldwork involves observing how they participate in digital networks, analyzing the various ways we project our personalities, communicate, work, play, share ideas and even form values. Case founded Geoloqi.com, a private location-sharing application, out of a frustration with existing social protocols around text messaging and wayfinding.Case, who predicts that intensification of the human-technology interface will quickly reduce the distance between individual and community, believes that the convergence of technologies will bring about unprecedented rapid learning and communication. Dubbed a digital philosopher, Case applies her findings to such fields as information architecture, usability and online productivity. She’s currently working on a book about using anthropological techniques to understand industry ecosystems.
  3. She joined First International Computer (FIC) in 1982.[6] Wang and others founded VIA in 1987 and HTC in 1997. In May 2011, Forbes ranked her with husband Wen Chi Chen as the wealthiest person in Taiwan, with a net worth of US$8.8 billion.[7] In August 2012, Wang was named #56 on Forbes' list of The World's 100 Most Powerful Women.[8]