2. Contents
1. Vision and philosophy 5. A success story: 40 Weeks
2. WantMore at a glance 6. A success story: X Factor Online
3. Business Model 7. FUVO! WantMore's original format
4. Projects overview 8. Who and Where is WantMore?
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3. Vision and philosophy
We believe:
Offer people exciting and valuable content when
1. people consume media content
they want it, where they want it and let them across many platforms
interact with it any way they desire. simultaneously;
2. people seek interesting, original,
useful content they can share
Partners with others;
Content Media Brands Ad agencies
3. primary access to the online
Magyx STB Television Huggies Mindshare (Russia, Ukraine); content should be free of
Television Mail.ru Pampers Mediacom (Russia); AdWatch (Russia); charge;
BeActive DigitalAccess L'Oreal JWT (Ukraine); Publicis/Digitas (Ukraine)
Ivy.ru Taft and others 4. people are ready to pay when
they see an added value.
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4. Projects overview
WantMore engages in creation of full-scale multi-media/ Already launched
cross-platform projects with a significant visual component. 40 Weeks, a video-guide
on pregnancy
‣ 40weeks.com.ua (Ukraine)
WantMore ‣ 40weeks.mail.ru (Russia)
1. acquires and localizes existing formats 6. launches project according to devised ‣ 40weeks.ru (Russia)
with a potential for brand integration strategy
X Factor Online
2. devises localized project launch and 7. maintains project throughout its life- ‣ xfactoronline.stb.ua (Ukraine)
development strategy cycle
FUVO!
3. creates custom-made distributuion 8. implements PR/promo strategy Available internationally as an online
network for each particular project platform solution
9. keeps partner brands informed about
4. sells sponsorship packages to brands results throughout project’s life-cycle
5. produces localized versions of
international formats
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5. A success story: 40 Weeks
«WantMore strikes 2 record sponsorship Sold to Huggies (Ukraine),
Pampers (Russia)
deals amidst 2009 crisis»
Awards
Ukraine's «40 Weeks with
At a glance Huggies» awared Grand Prix and
Best Innovative Solution Prize of the
Available at key portals: Distribution strategy 2010 «Propeller Digital» Ukrainian
Internet Award
Any site covering pregnancy issues can integrate the
‣ www.40weeks.com.ua
video-guide.
‣ www.40weeks.mail.ru
‣ and on YouTube
Monetization strategy
Brands targeting future mothers communicate with the
audience via valuable and desired, free-to-view content.
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8. A success story: X Factor Online
First ever independent online project in the CIS under TV General stats
‣ 12.5 mln page views
show's brand with independent content and business ‣ 120,000 registered users
‣ 7,000 people recorded songs
models ‣ 900,000 songs performed
‣ 40,000 songs in competition
‣ 8 weekly winners
At a glance
Monetization results
- developed as online extension for Ukraine's X Factor airing on STB TV 86,000 paid actions performed by
- online singing contest allows anyone to compete for stage appearance by posting users
songs recorded via webcam Sponsorship campaign by Taft:
- multiple monetization opportunities through user payments and brand integration ‣ 174,000 unique contacts
‣ 2.500.000 brand views
- huge success with Ukrainian online audience.
Awards
1st prize as Best Innovative Solution
at the 2011 «Propeller Digital»
Ukrainian Internet Awards
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9. FUVO! WantMore's original format
Find U Vocally Outstanding! (FUVO!) is a technological and Formats FUVO! can work
with:
creative solution X-Factor Online is based on. ‣ X Factor
‣ Pop Idol
‣ Star Academy
‣ Sing it!
WantMore markets FUVO! to broadcasters that air singing talent shows based on ‣ And many others
various concepts and formats. FUVO! Allows to extend the show's experience and International trade events
brand online and make it work 247 while providing unbeatable monetization featuring FUVO!:
opportunities. MIP-TV and MIPFormats 2011,
Cannes, France
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10. Who and Where is WantMore?
WantMore has a team of technical, creative, marketing and WantMore's offices
sales experts working in several countries to ensure better Russia
coverage of key markets. 5/1, Litvina-Sedogo,
Moscow 123317
Andrew Marin, CEO Jeffrey Peterson, Business Development
andrew.marin@wantmore.eu jeffrey.peterson@wantmore.eu Ukraine
More than 10 years in record industry, former 20 years in the entertainment and IT industries with
CFO of Universal Music Russia 23/1, ul.Tolstogo, office 29
expertise in business development, sales, product 01033
management and PR
Mikhail Soldatov, Sales Director
mikhail.soldatov@wantmore.eu Alexander Kukhtenko, Product Manager Switzerland
Several years in media planning and sponsorship alexander.kukhtenko@wantmore.eu 19, Alte Steinhauserstr.
sales at Russia's top telecom brand 5 years in product and design management Cham CH-6330
Alexander Kleimenov, Media Director Dmytro Sychevsky, Technical Director
alex.kleimenov@wantmore.eu dmytro.sychevsky@wantmore.eu
20 years of TV and Online media experience, Multi-year experience in tech leadeship of a key
expertise in creative management and CIS developer of video distribution platforms
production
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