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1. Nov. 18, 2008
15th World Congress
ON INTELLIGENT Transport Systems
Overcoming Barriers
to ITS Deployment
Author : Cho, Kwang-kyun
Vice President, Samsung SDS
Ho, Wan-chol, G. Manager, Samsung SDS
Coauthor : Lee, Yong-taek, Senior Auditor
The board of audit and inspection, Rep. of Korea
Young, Keung-whan
Chairman, Dong Rim Consultant Co. Ltd.
Special Session 23

2. I. Challenges to Deployment of ITS
II. Overcoming Barriers
1. General Barriers
2. Economical Barriers
3. Practical Barriers
III. Close Collaboration
IV. Conclusion
Contents

3. - 2 -Nov. 18, 2008, SS23, Samsung SDS
I. Challenges to Deployment of ITS
Barriers Countermeasures Remarks
Institutional inertia for ITS Building up legal & institutional support II. 1 General
barriers
Need for policy governance Building new vision and consensus
Stable budget Secure sustainable budget
II. 2 Economical
barriers
Standardization
Increasing synergy with standards and
system integration II. 3 Practical
barriersKiller application & products Development of value-added business
model using advanced technologies
Lack of awareness by
stakeholders for collaboration
Domestic & worldwide close collaboration,
and creation of new business area by
promoting mutual interest
III. Close
collaboration
 Lots of barrier to ITS deployment in Korea since 1998
and countermeasures

4. - 3 -Nov. 18, 2008, SS23, Samsung SDS
II. Overcoming Barriers
1.1 Legal and Institutional Support
- Definition, standardization, completion inspection, penal regulation
- Setting up : Master plan
: Regional and supra-regional plan
: Enforcement plan
@ Enactment of Transportation Efficiency Law
1. General Barriers
Enactment of transportation efficiency law
(TEL,1999)
Road Act
Road Traffic Act …
Construction Tech.,
Electrical Biz Act…
Local Finance Act …
Organic Law
Related laws
Execution
Master Plan, Basic Design, Practical Design
Standardization, Project Management, etc.

5. - 4 -Nov. 18, 2008, SS23, Samsung SDS
ITS
Service
Organic,
Integrated
Transportation
Safe,
Sustainable
Mobility
Customer
Oriented
Service
Safety Comfortable Promptness
Human-centered New Transportation
ATMS
APTS
AVHS
CVO
ATIS
AS-IS
TO-BE
1.2 Building New Vision and Consensus
II. Overcoming Barriers 1. General Barriers
- Moving from Vehicle/Road
oriented Service
to human-centered service
for pedestrians, the transport weak
as well as vehicle/road
- Public use
to Tailor-made Service
for Private use
- ITS evolution to u-Transport
Service for ubiquitous city

6. - 5 -Nov. 18, 2008, SS23, Samsung SDS
II. Overcoming Barriers 2. Economical Barriers
Pilot ITS project
ITS Model Cities
Promotion of
ITS Industries
Institutional
Development
Technological
Development
- Further to Kwa-chon city ITS (Pilot project, 1998),
3 cities were selected as a Model City (2000~2002) to
apply developed standards and architecture implementation, etc.
with National Budget
- As of 2007, 25 cities have introduced ITS system
with national budget support
US$ 75.6 million
25 cities
US$ 230 million
2.1 Building ITS infrastructure through ITS model cities

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2.2 Secure Sustainable Budget
 Applying Local Finance Mediation System
- A central government subsidy under article 12 of the TEL
- Financing support : Central -> Provincial -> Local Government
- Get 30%~50% of the total budget
 Public/Private Investment
- Project financing by the government, banking agencies, and/or private
companies
- Long-term (about 10 years) collaboration for BOT, BTL etc.
- Example: Successful case of Public/Private Investment
“ Unified Fare Card Project for Seoul Metropolitan City “
 Finding Profitable Business Model
- Advertising revenue
- Custom-made information for sale
II. Overcoming Barriers 2. Economical Barriers

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Joint corporation of Seoul City, Investors, SI company, etc.
for Unified Fare Smartcard (T-Money) System
 Transportation
- Bus, train, taxi
 e-Money
- Palace, museum, etc.
- Vending machine, shopping mall
- Fine, tax, etc.
 Additional Services
- Mileage & membership card
- Income tax reduction
 Citizen
- Convenience, inexpensive fare
 Government
- Smart Management of
public transportation
- Increase in Tax Revenue
 Service Provider
- Cost reduction
- Financial Benefit
Services Common Benefits
Case study - Public/Private Investment 2. Economical Barriers

9. - 8 -Nov. 18, 2008, SS23, Samsung SDS
3.1 Standardization (1/2)
 Hi-Pass System (ETCS : Electronic Toll Collection System)
- Standardization
: ISO 15628, etc., KS X 6915, TTAS.KO-06.0025, etc.
: Dual communication with Infrared & RF (5.8GHz) communication
- @ 260 toll plazas (on all highways)
and >30% of all tollgate passages
Non-stop
No-touch
Cashless
Hi-pass is a trademark of Korea Highway Corporation
23 lines, 3200km Highway
II. Overcoming Barriers 3. Practical Barriers

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 Integrated Traffic Information Center
- Standardization
: Data Exchanging Protocol based on ASN.1 (Abstract Syntax Notation Number 1)
- Integration of centers of neighboring cities
: “National Transport Information Center”
integrates 79 transport authorities
3.1 Standardization (1/2)
II. Overcoming Barriers 3. Practical Barriers
http://www.its.go.kr/

11. - 10 -Nov. 18, 2008, SS23, Samsung SDS
3.2 Service for the General Public
Central
System
GPS
Bus-stop
Internet Driver
Company
RT Bus Inform.
Schedule
Arrival time
Driving Inform.
Traffic Inform.
Driving Command
Statistical Inform.
Radio
Network
Bus Terminal
LCD LED LCD
Incl. GPS,
Wireless Modem
Bus Stop Terminal
Passenger’s Terminal
II. Overcoming Barriers 3. Practical Barriers
 BIS, Bus Information System
- 9300 bus terminals, 300 bus stops communicate with the central center
via wireless communication in Seoul
- Real time bus information service (Arrival time, location, statistics)

12. - 11 -Nov. 18, 2008, SS23, Samsung SDS
3.3 Mobile Service using New Technology
 Wibro (Wireless Broadband Internet)
- The world's first commercialized mobile broadband service
- Mobile WiMAX (IEEE 802.16e) Standard
- Upload(1.2 Mbps), Download(3.0Mbps)
- Application for mobile internet service
Korea International Boat Show & Match Cup
at Jeon-gok seashore, June 2008
Mobile Information Display
internet
Wibro
Integrated Info. Center
II. Overcoming Barriers 3. Practical Barriers
Mobile Terminal

13. - 12 -Nov. 18, 2008, SS23, Samsung SDS
3.4 Next Generation : u-Transport Service @ Ubiquitous City
 Mutually similar, but a little advanced domain services
Item u-Transport Current ITS
Concept
ITS services along with Human-centered
ubiquitous service
Intelligent Transport Systems for public use
Features
Seamless and pervasive service
including private purposes
Traffic, transport facilities and safety services,
mainly for public purposes
Service
Objective
Vehicle, Road as well as pedestrians, public
vehicles and the transport weak
Mainly for motor vehicle & road
II. Overcoming Barriers 3. Practical Barriers

14. - 13 -Nov. 18, 2008, SS23, Samsung SDS
III. Close Collaboration
1. Promotion of Domestic ITS Society
 Close cooperation to overcome barriers
 System Integrator
 Vehicle Manufacturer
 Terminal Manufacturer
 Contents Provider
 Civil works
 Maintenance
 ITS Korea
 ITS Forum, Road Forum
 Academia, Institutes
 Korean Society of
Transportation
 Intelligent Transport
Systems
 Korea Ubiquitous
LBS Society
 ITS Policy Committee
 Local Government
 National Police Agency
Legal Institutional Work Scope Technical Implementation Others
Government
IndustriesPublic
Customer

15. - 14 -Nov. 18, 2008, SS23, Samsung SDS
Sharing
Experiences
Close Collaboration Joint R&D
Domestic
ITS
Society
World
ITS
Society
Early Stabilization and
Advancement of ITS
IV. Close Collaboration
2. Promotion of World ITS Society
 ITS Asia Pacific Forum
 Close collaboration in the Asia-Pacific region
to resolve common transportation issues earlier
ASIA
Pacific
Forum

16. - 15 -Nov. 18, 2008, SS23, Samsung SDS
IV. Conclusion
Lessons-Learned from Korean Case Studies
 Positive Support and National Consensus
- Preparation of legal and institutional system
- Setting-up vision & share it
 Budget
- Financial aid and finding profitable business models
 Practically
- Standardization for integration of Information
- Improvement of public transportation service
- Deployment of initiative project with new technologies
 Strengthening collaboration through ASIA-Pacific Forum
- Sharing experiences, joint research & development

17. Wan-chol, Ho
Samsung SDS
Tel : +82-11-260 1070
e-mail: headroom@samsung.com
http://www.sds.samsung.com
Ray, Jeon
ITS Korea
Tel : +82-2-2088 2605
e-mail: itsid@itskorea.or.kr
http://www.itskorea.or.kr

18. - 17 -Nov. 18, 2008, SS23, Samsung SDS
• Intelligent Building sys.
• u-Shopping
• u-Education
• u-Health, u-Hospital
• Home Network
• Home Entertainment
• Home Security
• Residence Complex
• u-Government
• City Information
• Geographic
Information
• City Traffic
Information
• Navigation
Information
• Environment Info.
• Disaster &
Security Service
• Fire Fighting
Public Service
Private Service
Unified Platform
OfficeHome
Public Service Traffic Service
Environment /
Safety
Ubiquitous City contains Information Technologies in all city elements
that enable citizens to access and utilize them
at anytime, anywhere and from any device through Unified Platform.
29 cities
Reference : Ubiquitous City

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