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Corporate Capabilities
B2B StratPartners



 B2B Sales & Marketing Thinking and Action




B2B StratPartners © 1999-2013                        1
Corporate Capabilities




 The Business of Thinking and Action
     • Industry Leaders
     • Think and Act Different
     • Define and Implement Strategies that matter
     • Outperform Competition




B2B StratPartners © 1999-2013                         2
Corporate Capabilities
B2B StratPartners


 Our Mission
     • Optimise your Product & Service Offering
     • Grow your existing or new Markets

 Your Advantages
     • Better Products&Services based on real Market
       Needs
     • Better serve Markets that need your Offering
     • Objective View of your Customers and your Market




B2B StratPartners © 1999-2013                        3
Corporate Capabilities
Why


 Develop unique Advantages
     • It is not just Quality…

 Seek new Edges
     • It is not just Business-as-usual…

 Beat the Competition
     • It is not just Price…




B2B StratPartners © 1999-2013                         4
Corporate Capabilities
How


 Approach
     • Solid and accurate Market Research
     • Focus on Facts and Figures collected in the Field
     • Design Roadmap for your present and future
       Products & Services
     • Implement Result-driven Marketing
     • Grow Sales




B2B StratPartners © 1999-2013                        5
Corporate Capabilities
What we can do for you

 B2B StratPartners offers 3 Services
     Strategic Level
      Where to go?
                       PLAN                Tactical Level
                                DESIGN     How to get there?




                       ACTION

      Operational Level
         Let’s go!!

B2B StratPartners © 1999-2013                        6
STRATEGY:                       Corporate Capabilities
 Where to go?

 Objectives
     • Enter or grow Markets, Regions, Sectors
     • Develop new Solutions
     • Enhance most wanted Features
     • Identify and prioritise Market Development Projects
     • Develop Roadmap for profitable Growth

 Ideas behind the concept
     • Match Market Needs with your Unique Capabilities
     • A professional Approach speeds up Time-to-Market
     • Decrease Risks and increase Profits




B2B StratPartners © 1999-2013                        7
DESIGN:                         Corporate Capabilities
 How to get there?
“Who buys What, Why, Where, How?”
 Objectives
    • Re-define your Positioning
    • Re-invent your Business Processes

 Ideas behind the concept
    • Focus Groups for designing Products & Services
    • Analyse Decision Making Processes
    • Map Channel Structure
    • Compare Competitive Capabilities and Offerings
    • Balance Market-Pull  Product-Push
    • Align Sales and Marketing


B2B StratPartners © 1999-2013                        8
ACT:                            Corporate Capabilities
 Let’s Go!!

 Objectives
     • Sustainable Growth
     • Profitable Growth

 Ideas behind the concept
     • Counsellor Sales Training
     • Business Case for all Players in the Value Chain
     • Identification and evaluation of Business Partners
     • Implement Effective Channel Strategy
     • Sales & Marketing Alignment
     • Lead Generation
     • Interim Management


B2B StratPartners © 1999-2013                        9
Corporate Capabilities
Our Customers




B2B StratPartners © 1999-2013                        10
Corporate Capabilities
When
 Expertise
     •   High-Tech Products & Services
     •   Multiple Decision Making Units
     •   Integrated Sales & Marketing Alignment
     •   Complex Value Added Chain
     •   B2B Markets and Channels
 Decisions will make a Success or Failure
     • Make the Right Decisions at the Right Time
     • Focus on New Business but also Defend the
       Present Business
     • Be Decisive but Adaptable to Deal with Uncertainty
     • Control Costs yet Grow the Business Top Line



B2B StratPartners © 1999-2013                        11
Corporate Capabilities




 Let’s make this happen …




                         … together !


B2B StratPartners © 1999-2013                        12
Corporate Capabilities
Contact

    B2B StratPartners
    Sales & Marketing Thinking and Action

           Managing Partner
              Walter.Devesse@B2B-Stratpartners.com
              GSM +32 (0)479 94 58 61

              Alex Vermaelenstraat 8-01
              B 3052 Blanden
              Belgium
              Tel +32 (0)16 89 33 10
              Fax +32 (0)16 89 33 20
              www.b2b-stratpartners.com




B2B StratPartners © 1999-2013                           13

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B2B StratPartners: Drive marketing and Grow Sales

  • 1. Corporate Capabilities B2B StratPartners B2B Sales & Marketing Thinking and Action B2B StratPartners © 1999-2013 1
  • 2. Corporate Capabilities The Business of Thinking and Action • Industry Leaders • Think and Act Different • Define and Implement Strategies that matter • Outperform Competition B2B StratPartners © 1999-2013 2
  • 3. Corporate Capabilities B2B StratPartners Our Mission • Optimise your Product & Service Offering • Grow your existing or new Markets Your Advantages • Better Products&Services based on real Market Needs • Better serve Markets that need your Offering • Objective View of your Customers and your Market B2B StratPartners © 1999-2013 3
  • 4. Corporate Capabilities Why Develop unique Advantages • It is not just Quality… Seek new Edges • It is not just Business-as-usual… Beat the Competition • It is not just Price… B2B StratPartners © 1999-2013 4
  • 5. Corporate Capabilities How Approach • Solid and accurate Market Research • Focus on Facts and Figures collected in the Field • Design Roadmap for your present and future Products & Services • Implement Result-driven Marketing • Grow Sales B2B StratPartners © 1999-2013 5
  • 6. Corporate Capabilities What we can do for you B2B StratPartners offers 3 Services Strategic Level Where to go? PLAN Tactical Level DESIGN How to get there? ACTION Operational Level Let’s go!! B2B StratPartners © 1999-2013 6
  • 7. STRATEGY: Corporate Capabilities Where to go? Objectives • Enter or grow Markets, Regions, Sectors • Develop new Solutions • Enhance most wanted Features • Identify and prioritise Market Development Projects • Develop Roadmap for profitable Growth Ideas behind the concept • Match Market Needs with your Unique Capabilities • A professional Approach speeds up Time-to-Market • Decrease Risks and increase Profits B2B StratPartners © 1999-2013 7
  • 8. DESIGN: Corporate Capabilities How to get there? “Who buys What, Why, Where, How?” Objectives • Re-define your Positioning • Re-invent your Business Processes Ideas behind the concept • Focus Groups for designing Products & Services • Analyse Decision Making Processes • Map Channel Structure • Compare Competitive Capabilities and Offerings • Balance Market-Pull  Product-Push • Align Sales and Marketing B2B StratPartners © 1999-2013 8
  • 9. ACT: Corporate Capabilities Let’s Go!! Objectives • Sustainable Growth • Profitable Growth Ideas behind the concept • Counsellor Sales Training • Business Case for all Players in the Value Chain • Identification and evaluation of Business Partners • Implement Effective Channel Strategy • Sales & Marketing Alignment • Lead Generation • Interim Management B2B StratPartners © 1999-2013 9
  • 10. Corporate Capabilities Our Customers B2B StratPartners © 1999-2013 10
  • 11. Corporate Capabilities When Expertise • High-Tech Products & Services • Multiple Decision Making Units • Integrated Sales & Marketing Alignment • Complex Value Added Chain • B2B Markets and Channels Decisions will make a Success or Failure • Make the Right Decisions at the Right Time • Focus on New Business but also Defend the Present Business • Be Decisive but Adaptable to Deal with Uncertainty • Control Costs yet Grow the Business Top Line B2B StratPartners © 1999-2013 11
  • 12. Corporate Capabilities Let’s make this happen … … together ! B2B StratPartners © 1999-2013 12
  • 13. Corporate Capabilities Contact B2B StratPartners Sales & Marketing Thinking and Action Managing Partner Walter.Devesse@B2B-Stratpartners.com GSM +32 (0)479 94 58 61 Alex Vermaelenstraat 8-01 B 3052 Blanden Belgium Tel +32 (0)16 89 33 10 Fax +32 (0)16 89 33 20 www.b2b-stratpartners.com B2B StratPartners © 1999-2013 13