Joe Recomendes presented an overview of social media marketing and SEO. He discussed the importance of a digital strategy and content marketing approach across key social networks like Facebook, Twitter, and LinkedIn. The presentation provided an overview of important on-page and off-page SEO factors as well as tips for tying social media efforts back to a company's website through cross-promotion and a unified mobile strategy. Hands-on demonstrations of social media management tools and new Facebook page features were also included.
B.COM Unit â 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
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Social Media Marketing Overview
1. Social Media
Marketing
J o e R e c o m e n d e s
@ J R e c o m e n d e s
J o e R e c o m e n d e s . c o m
2. Joe Recomendes
BA - Boston College
MA - UNC Chapel Hill
4 years experience in PR/Social
Media
Social Media Content Manager at
Walker Marketing
Worked with a variety of
industries
Home Care
Tourism
Small Government
7. Todayâs Workshop
Overview of SEO and Social Media
The Importance of a Digital Strategy
Overview of Social Networks
Overview of Content Strategies
8. Todayâs Workshop
Overview of SEO and Social Media
The Importance of a Digital Strategy
Overview of Social Networks
Overview of Content Strategies
Hands-On, Tricks of the Trade
12. SEO
Search Engine Optimization
The practice of optimizing a number of factors, both
on- and off-page, in order to rank higher in search
13. SEO
Search Engine Optimization
The practice of optimizing a number of factors, both
on- and off-page, in order to rank higher in search
Important factors
14. SEO
Search Engine Optimization
The practice of optimizing a number of factors, both
on- and off-page, in order to rank higher in search
Important factors
Backlinks
15. SEO
Search Engine Optimization
The practice of optimizing a number of factors, both
on- and off-page, in order to rank higher in search
Important factors
Backlinks
Keywords
16. SEO
Search Engine Optimization
The practice of optimizing a number of factors, both
on- and off-page, in order to rank higher in search
Important factors
Backlinks
Keywords
On-page optimization
17. SEO
Search Engine Optimization
The practice of optimizing a number of factors, both
on- and off-page, in order to rank higher in search
Important factors
Backlinks
Keywords
On-page optimization
Off-page optimization
36. Social Media
Social media are media for social interaction, using highly accessible and scalable communication
techniques. Social media is the use of web-based and mobile technologies to turn communication
into interactive dialogue. A common thread running through all deïŹnitions of social media is a
blending of technology and social interaction for the co-creation of value.
Social Networks
Facebook
Twitter
LinkedIn
Video Sharing
YouTube
Vimeo
Photo Sharing
Flickr
Picasa
45. Important Factors
Website
Navigation
Content
Analytics
Social Presence
Search Engines factoring Social Media
Easy to âownâ the ïŹrst page
46. Important Factors
Website
Navigation
Content
Analytics
Social Presence
Search Engines factoring Social Media
Easy to âownâ the ïŹrst page
Dynamic Content
Blogs
Videos
47. Content Strategy
Videos
YouTube is a popular search engine
Video has 6x the response rate over print
Photos
Dynamic, easy to share. Encourage fans to
upload theirs.
Blog
Opportunity for keywords
Provides fresh content for Google
48. Different
Networks
- F a c e b o o k
- T w i t t e r
- L i n k e d I n
- . . . a n d m o r e !
50. Facebook
Largest Social Network, 500,000,000+
Represents all demographics
Allows people to interact on their turf
Can drive website trafïŹc
Custom landing pages are largely
important
53. FBML to iFrames
FBML had to be coded
on the Facebook Page
iFrames allow any type
of content at all
54. FBML to iFrames
FBML had to be coded
on the Facebook Page
iFrames allow any type
of content at all
Advantages:
Not constricted to
FBML
Can be measured with
Google Analytics
65. Need More Fans?
Publicize your Social Media Presence!
Near the top of your Website
Business Cards
Email Signatures
Brochures
eNewsletters
E-Blasts
Stickers/Kiosks/Displays
70. Cross-Promote
Use each network differently,
and appropriately
Use Twitter to cross-promote
and share content
Social Media should drive
website trafïŹc
71. Cross-Promote
Use each network differently,
and appropriately
Use Twitter to cross-promote
and share content
Social Media should drive
website trafïŹc
Your website should always be
at the core of your efforts
74. Mobile Platforms
Mobile Sites
Yes, you need one!
Mobile Apps
Useful for larger
organizations
Provide a branded
resource
Add AR Value to
Destination
75. Mobile Platforms
Mobile Sites
Yes, you need one!
Mobile Apps
Useful for larger
organizations
Provide a branded
resource
Add AR Value to
Destination
QR Codes and NFC
Mobile Couponing
Mobile Payment
80. New Facebook Page Features
Letâs Upgrade!
New Features
Featured Photos
Navigation on the left, like a ProïŹle
Top Posts
Use Facebook as a Page
Email NotiïŹcations