The document discusses planning a poster and magazine cover for a film project. For the poster, the key elements will be: a black and red color scheme; the title at the bottom; a large ambiguous image of the creature in the woods; and a hint of the storyline. For the magazine cover, inspiration is taken from Empire magazine covers, with a black and white/red scheme, the film poster as the main image, and disorientated names of other horror films. Both are aimed at attracting audience attention and curiosity through mystery and genre conventions.

1. BY ADEWALE ADEYINKA
PLANNING MY POSTER
& MAGAZINE COVER

2. I like the fact that in these posters the face of the creatures are kept ambiguous to the audience, which is
why the audience go to watch the film to find out who the character is. I also like the fact that the phone
plays a key feature in the one missed called poster, which suggest that the phone may be a key object in the
film. I took this to consideration for my trailer which involves a supernatural creature and also includes a
phone.

3. General convention of
most film posters by The tree branches
having the title of the suggest to the
film at the top of the audience where the
poster. The colour location of the film will
scheme will be black be, which will in the
and red which is a woods.
convention used in
horror posters.
Music notes with The phone, which
red blood dripping suggest to the
down, which gives audience that it will
the audience a hint be a key object in
to the narrative of the film. This idea
the film. was inspired by the
one missed call
I want to make the poster
creature the centre of
attraction by making
the image large, the Tagline which is used to
face of the creature attract the
will also be kept audience, also putting
ambiguous to the the audience in a hot
audience. seat asking them a
Company logo and question they know
other information nothing about.
here.

4. I want to use these magazine covers has an inspiration for my magazine cover because of the
aspects in which they include such as; the font colour Red which is a Horror convention and also
a colour that stands out in each of these magazine covers, it catches the attention of the reader. I
will be using Empire as my brand name because of its reputation, and lastly I like the fact that in
each of these magazine covers they also focus on a object which conveys to what the film is
about e.g. Gun and a Wand which is something I will be taking into consideration for my
magazine cover.

5. The colour scheme Repetition of the films
for my magazine tagline which will be
cover will be red and used to attract and draw
black so that it the audiences interest
meets horror about the film featured
conventions and on the magazine.
also so that it can be
identified has an
horror film to the Exclusive preview of
reader. other films which will also
This is where other attract fans of these films.
articles will be advertised
to what the magazine has The main focus of this
inside, this is important to magazine cover will be
attract readers to buy the the hand and the object
magazine and to read which will leave the
more about the articles audience ambiguous
inside. wanting to who is
calling and reading
more about the film
This is to make sure that inside.
the reader flicks through
the pages to find out who This is where I will put
is calling. the Barcode.

6. These are my inspirations for my Demon Poster, I like how the figure of batman is shown
with its dark feature. In the wilderness poster since my film is based in the woods I could
use the background of my location (woods) and put and like this poster add my film
title, however I still think its plain. The Blair Witch Project poster is one that really stood
out to me, it simple but at the same time draws the audiences attention to what is going
on, which is something I took into consideration for my poster.

7. I was not sure which poster to pick for my film, both posters include inspirations from films
Wilderness (Left poster) and Blair Witch Project ( Right poster). I decided to go for the poster on
the right because I felt that it conveyed more about my horror film than the other poster, I found
that the other poster was too plain.

8. The colour scheme of
my poster will be black Background of the woods
and white. which illustrates where the
film will be located and
creates a sense of isolation.
The creature will be at the
The title of the film will centre of the poster, his face
be located at the bottom will remain covered to create
of the poster which is a mystery, long shot photo of
general convention used the creature will be used to
in most horror show its dark features.
poster, and also the title
of the film will be largest A hint of the storyline will
to catch the audiences be given to the audience,
attention inspiration of this came
from The Blair Witch
Project.
The production Website which the audience
company will go can go to, to reveal more
here. information about the film

10. I also chose this photo for my poster
because this is the main character that
will appear in all stages of my marketing
campaign, I wanted the face of the
character to remain unknown to the
audience to build tension with the
audience wanting to know who it is, This
inspiration came from horror posters like
scream.
I chose these two photos for my film poster because
I felt that they related more to my second draft
trailer of demon wood, whilst the other photos I
thought had to do more with my first draft Pick Up.
I wanted the photo of the woods to be the
background of my poster , this inspiration came
from other Horror trailers based in the forest or
woods where they would use the background to
suggest the location of the film. I chose this photo
also because it creates a sense of isolation and
suspense.
10

11. These are where all the inspiration for my magazine cover will come from, I looked at Empire magazine special
issues and covers of when Empire are promoting a film, they would change the general Empire logo and subject it
to the theme of the film they are promoting. One Empire magazine I looked at had a film poster advertised inside
which gave me some ideas. I took all these aspects into consideration for my magazine cover.

12. The information of the
magazines edition will go My empire logo will be
here which is a general subjected to the theme
convention. The colour of the magazine which
scheme of my magazine is horror films based in
cover will be black and the woods. I will use
white with a splash of red. branches as the
My film Poster will background for this
be here, with the font.
largest image so that
it is the centre of Names of other Horror
attraction and the films based in the woods
name of my film will will be disorientated
the biggest. around the magazine
because magazines tend
not to have structure.
I will use the plus sign
rather than text,
inspirations of this came Barcode will go here.
from the silver surfer
empire cover. Extra
features of the
magazines theme will go
below it.