2. Retail design is a creative and commercial discipline that combines
several different areas of expertise together in the design and
construction of retail space. Retail design is primarily a specialized
practice of architecture and interior design, however it also
incorporates elements of interior decoration, industrial design,
graphic design, ergonomics, and advertising.
H T T P : / / E N . W I K I P E D I A . O R G / W I K I / R E T A I L _ D E S I G N
3. Reinforces brand identity
The design of a space can promote the character , quality, and individuality of a
company
Engages customers
Well designed retail welcomes a customer to a comfortable environment and
catches their attention before they even talk to a salesperson
Best advertisement
Makes use of current space to market a brand and its products
A great physical space can maximize sales
An enjoyable environment and well organized product placement can boost
customer attendance and sales
H T T P : / / W W W . T H I R D D E G R E E A D V . C O M / W H Y - R E T A I L -
D E S I G N - I S - I M P O R T A N T
4. H T T P : / / E L E M E N T D . C O M / R E T A I L - D E S I G N /
5. Poor signage
Provide necessary product information for shoppers
Bad lighting
Improper lighting can fail to highlight a great product
Being disorganized
A space should be easy to navigate and products properly displayed and accessible
Neglecting the checkout area
Making a good impression is not only important upon entering the store but also when leaving
Overwhelming the customer
Too many products in an area or an overbearing store concept can be frustrating