Presentation

1. PERSONAL BRAND EXPLORATION
Christopher Rutherford
Project & Portfolio I: Week 1
March 2, 2022

2. When thinking about the person I have
become I think about music. I’ve always come
to music in points in my life where I felt I
needed direction. If I had a bad day I put on
The Smiths. If I needed a pick me up I put on
The Beastie Boys. When I was 17 my uncle took
me to my
fi
rst concert. We saw Bob Dylan. It
was electri
fy
ing. It le
ft
me craving the
opportunity to do the same. For four years,
I’ve been pursuing that passion.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Sound Engineer Technician
• Radio Announcer/ Disc Jockey
• Creative Writer
ENTERTAINER ARCHETYPE -
Creating content that does not
take itself too seriously, and in
turn leaves the audience in a good
mood.
Music Production and Business Management
Picture
Relevant to
Your Industry
Goes Here

4. [Talent Acquisition of Universal Music Group]
TARGET AUDIENCE
Jessica Muncy
Outreach Plan:
• I will make my LinkedIn account more professional
before contacting Jessica.
• I will message Jessica and introduce myself.
• A
ft
er about a week I will follow up with Jessica
PROFILE
PICTURE Talent Acquisition
Specialist at Universal
Music Group
Wendy Gillette
Outreach Plan:
• I will make my LinkedIn account more professional
before contacting Wendy.
• I will message Wendy and introduce myself.
• A
ft
er about a week I will follow up with Wendy.
PROFILE
PICTURE Talent Acquisition Manager
at Universal Music Group
Tierra Bradley
Outreach Plan:
• I will make my LinkedIn account more professional
before contacting Tierra.
• I will message Tierra and introduce myself.
• A
ft
er about a week I will follow up with Tierra.
PROFILE
PICTURE Talent Acquisition Manager
at Universal Music Group

5. GOALS
Short Term: (Immediately A
ft
er Graduation, 2023)
• My band will get more followers on Spoti
fy
.
‣ Bad Mouth Boys will reach 100 followers on
Spoti
fy
by December of 2023.
Mid Term: (2028)
• My band will play some live shows.
‣ Bad Mouth Boys will play at Vans Warped
Tour by November of 2028
Long Term: (2042)
• My band will get tons of our songs downloaded
across the world.
‣ Bad Mouth Boys’ music will reach 1,000,000
downloads by December of 2042.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Music Production
SOFT
HARD
Novice / Adept / Expert
Various Presentation So
ft
ware Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Video Creation/Editing
SOFT
HARD
Novice / Adept / Expert
Engineering and Technology Novice / Adept / Expert
Oral Expression Novice / Adept / Expert
Problem Solving Novice / Adept / Expert

7. I help people become happy by creating a
positive atmosphere with my music.
PROMISE

8. CREDENTIALS
Work Experience:
• Mixed an album for a local band
• Helped create multiple music videos
for a di
ff
erent local band.
Education:
• Graduated, Haralson County High School
• Music Business B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• I write, record, and mix the music for
my band.
Picture
Relevant to
Your Industry
Goes Here

9. COMPETITION
Kevin Bell
Industry Experience:
• 12 years extensive experience in
Entertainment
Education:
• Currently enrolled at Full Sail University
Leadership Experience:
• Production Manager at Exclusive Entertainment
(4yrs)
• VIP Host at Live Group (1yr)
Skills and Pro
fi
ciencies:
• Social Media - 7 endorsements
• DJ - 6 endorsements
• Event Planning - 5 endorsements
Wade Rutherford
Overall Online Presence:
• Kevin has 233 connections. He doesn’t have a
personalized banner, and his photo is not
professional. However, it looks nice. He has no
articles, and he does not have any other social media
linked. He has a custom Linkedin URL.
• Grade: Average, 64 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• No industry experience
Education:
• Bachelors in Music Business. Graduating in 2023.
Leadership Experience:
• Helped 2 bands turn their song ideas into a full
album.
• I do all the recording, mixing, and mastering for my
band.
Skills and Pro
fi
ciencies:
• Logic Pro
• Final Cut Pro
• Excel
Overall Online Presence:
• My account is brand new, and there is nothing on it
except my name.
• Grade: Poor, 10 out of 100

10. COMPETITION
Jason Reid
Noteworthy Experience:
• Recording studio manager for 1 year
• Music Producer at Blankman for 2.5 years
Wade Rutherford
HEADSHOT HEADSHOT
Industry Experience:
• 6 years in the entertainment
business
Education:
• 2 years at the Berklee college of music
Skills and Pro
fi
ciencies:
• Photography-2 endorsements
• Film Production- 1 endorsements
• Ableton Live- 0 endorsements
Overall Online Presence:
• Jason has 500+ connections. His banner image is
customized, and his headshot is professional.
However, the pro
fi
le is not very detailed. There are
not very many posts, and he does not have a bio. His
LinkedIn URL is not customized, and he does not
have any other social media linked.
• Grade: Above Average, 87 out of 100
Industry Experience:
• No industry experience
Education:
• Bachelors in Music Business. Graduating in 2023.
Leadership Experience:
• Helped 2 bands turn their song ideas into a full
album.
• I do all the recording, mixing, and mastering for my
band.
Skills and Pro
fi
ciencies:
• Logic Pro
• Final Cut Pro
• Excel
Overall Online Presence:
• My account is brand new, and there is nothing on it
except my name.
• Grade: Poor, 10 out of 100

11. BRAND POSITION
For MUSIC LOVERS who ARE BORED WITH THE
CURRENT LANDSCAPE OF MUSIC, I provide
FRESH, EXCITING, AND BOLD SONGS THAT
POKE FUN AT OUR WORLD because I TRULY
BELIEVE THE WORLD NEEDS THAT VOICE.
“WADE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Play A Hit Music and Networking Event
‣ December 12, 2022 - Atlanta Georgia
• The Session, Independent Artist Showcase
‣ April 2, 2022 - Atlanta Georgia
• Full Sail Seminars and Guest Speakers
‣ Year Round | Online
Digital Marketing
• Primary Content: Music. ‘Bad Mouth Boys’ will release
consistent singles released at a moderate pace in order to
keep people interested
• Primary Tools: We will use Spoti
fy
, Facebook, Instagram,
and Twitter to promote our content. We will make daily
posts such as photos, reels, stories, videos and live
streams.
• Website: I will use my digital portfolio site as a portal to
reach every digital destination that I can be followed at.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Musical artist that creates their own music. It would
be nice if they were happy, carefree, and goo
fy
.
Establish by March 6th, 2023
Formal Education
• Bachelors in Music Business 2023
Technical Skills
• Make more music videos in Final Cut Pro to learn
how the editing process works, June, 2022
• Learn how to work with Adobe so
ft
ware for graphic
design - August, 2022
• Work with Excel more to unlock it’s full potential
and make spreadsheets for various useful things.
March, 2022
So
ft
Skills
• Talk to more people to increase my people
communication skills, April, 2022
• Work on my active listening skills, April, 2022
• Increase my positive outlook on life and destroy
negativity. May, 2022

14. Wade Rutherford
You know how all the music on the radio today
sounds sort of the same? Well, what I do is create and
encourage people to create new and exciting music from their hearts. In
fact, I have helped 2 di
ff
erent bands get their unique ideas out of their
heads and onto Spoti
fy
.
“

15. REFERENCES
27-3011.00 - broadcast announcers and radio disc jockeys. O*NET
OnLine. (n.d.). Retrieved March 4, 2022, from https://
www.onetonline.org/link/summary/27-3011.00
27-3043.05 - poets, lyricists and creative writers. O*NET OnLine. (n.d.).
Retrieved March 4, 2022, from https://www.onetonline.org/link/
summary/27-3043.05
27-4014.00 - sound engineering technicians. O*NET OnLine. (n.d.).
Retrieved March 4, 2022, from https://www.onetonline.org/link/
summary/27-4014.00
Entertainer Brand Archetype - Kaye Putnam: Psychology brand strategy.
Kaye Putnam | Psychology Driven Brand Strategist. (2022, January
8). Retrieved March 4, 2022, from https://www.kayeputnam.com/
brand-archetype-entertainer/
Jason Reid - music producer - blankman | linkedin. LinkedIn. (n.d.).
Retrieved March 4, 2022, from https://www.linkedin.com/in/jason-
reid-a96747b1
Kevin Bell - Talent Buyer & Production manager - linkedin.com.
LinkedIn. (n.d.). Retrieved March 4, 2022, from https://
www.linkedin.com/in/iamkevinbell