PUMA is launching Project Pink, a breast cancer awareness and fundraising initiative in partnership with Women's Professional Soccer teams. Special Project Pink kits will be worn by players in 5 WPS matches. Project Pink merchandise will be sold with profits donated to a breast cancer nonprofit chosen through an online vote. Players will promote Project Pink and its goal of raising awareness and funds to support the fight against breast cancer.

1. FOR IMMEDIATE RELEASE
PUMA® Mixes Up Its Signature Red with Project Pink
Sportlifestyle brand launches breast cancer awareness
and fundraising initiative in partnership with WPS teams
Westford, MA, July 26, 2010 – We don’t know about you, but our football fever has yet to
subside. On the heels of the biggest soccer event in the world, sportlifestyle brand PUMA® is
excited to announce a new initiative that links women’s soccer with a well-deserving cause:
launching this month, PUMA’s Project Pink will strive to raise awareness — and funds — in
support of the fight against breast cancer. In conjunction with their partnership with Women’s
Professional Soccer (WPS), PUMA will outfit some of the best female players in the world in
special Project Pink kits for five WPS matches. The brand has also created a range of Project
Pink merchandise that will be available for purchase beginning this summer and continuing
through Breast Cancer Awareness Month in October. Profits from the sale of PUMA’s Project
Pink gear will be donated to a nonprofit committed to breast cancer awareness or research; the
beneficiary will be named as the result of a national online voting campaign.
―Giving back is an integral part of our brand DNA at PUMA which comes to life through our
Project Pink program with Women's Professional Soccer,‖ explained Tara McRae, senior director
of marketing for PUMA North America. ―Project Pink has resonated with the players, the fans,
and our company. There’s a lot of personal passion driving this program forward, and we’re
looking forward to finally taking it public and getting consumers involved.‖
It’s not all about us, though. In true PUMA fashion, with an eye on both engaging and
empowering the female soccer community, the brand is giving consumers a voice. Launching
July 31, PUMA is hosting a forum at wps.pumafootball.com/projectpink that invites interaction
with the Project Pink initiative. The site allows for the nomination of breast cancer charities with
nonprofit status; supporters can then log on to vote for the winner, who will ultimately receive a
donation consisting of 100% of the profits from the sale of PUMA Project Pink product. The
nomination period will open on August 7; voting will begin on September 13. The crowd favorite
will be announced and the donation made in late October.
WPS teams including the Boston Breakers, Washington Freedom, FC Gold Pride, Philadelphia
Independence, and Sky Blue FC have joined with PUMA to rally behind Project Pink, designating
matches in July and August to help raise awareness for the cause. Players from each home
team will sport special Project Pink kits developed by PUMA, and PUMA’s Project Pink match ball
will be utilized throughout each game. Project Pink-themed activities will also be hosted in pre-
game Fanzones and throughout the matches. WPS teams the Atlanta Beat and Chicago Red
Stars will also support Project Pink with events later in the season.
Project Pink game dates are as follows:
 Boston Breakers v. Washington Freedom
July 31 at Harvard Stadium
 FC Gold Pride v. Chicago Red Stars

2. August 7 at Pioneer Stadium
 Philadelphia Independence v. Boston Breakers
August 8 at John A. Farrell Stadium
 Sky Blue FC v. Washington Freedom
August 11 at Yurcak Field
 Washington Freedom v. Sky Blue FC
August 28 at Maryland SoccerPlex
PUMA athlete and Philadelphia Independence goalkeeper Karina LeBlanc will be serving, along
with fellow players and PUMA athletes Leslie Osborne (Boston Breakers) and Amy Rodriguez
(Philadelphia Independence), as a spokeswoman for the Project Pink cause. ―As a woman in
sports, I always support promoting an active, healthy lifestyle,‖ LeBlanc explained. ―Plus, a
number of my close friends and family have been affected by breast cancer. I’m out here doing
what I love, and any chance I have to be a part of a project like this to show my passion for
what I do and link with a good cause is a no-brainer.‖
In line with the first match, PUMA’s new range of Project Pink merchandise is set to debut on
July 26 on shop.puma.com and at select PUMA Stores and other retail partners. It will also be
sold at participating stadiums during WPS games throughout the season. Allowing soccer fans
and novice athletes to show their support alongside their favorite players, PUMA’s Project Pink
replica jersey, tee-shirts in pink and white, trainer and (mini) skill ball, and gym sack will all be
available for purchase.
In an effort to drive additional awareness to the cause, the brand will be using the Twitter hash
tag #projectpink when communicating updates about Project Pink and will also encourage fans
creating content to do the same. For every tweet using the hash tag from July 31 through
October 18, PUMA will donate an additional $1 to the Project Pink cause, up to a maximum of
$25,000. PUMA will count one tweet using the hash tag per user per day.
PUMA became an official founding partner of WPS and an official sponsor of all WPS franchises
in December 2008. The multi-year partnership makes PUMA the official sport and lifestyle
apparel, footwear and equipment supplier of WPS, including the official WPS Match Ball; PUMA
is also the official supplier of PUMA WPS Fanwear. PUMA’s roster of WPS athletes includes four-
time FIFA World Player of the Year, Marta, as well as Natasha Kai, Leslie Osborne, Amy
Rodriguez, Karina LeBlanc, and Alex Scott.
On a global scale, PUMA Football’s portfolio includes five European National Teams, including
Italy, Austria, Switzerland, Bulgaria and Czech Republic, 2010 FIFA World Cup™ contenders
Uruguay, and 13 African soccer Federations including the current CAF African Cup of Nations™
holders Egypt, Algeria, Ghana, Cameroon, and Ivory Coast. PUMA also sponsors men’s soccer
players including Jay Demerit, Brian Ching, Heath Pearce, Dwayne De Rosario, Matt Reis, and
Kasey Keller.
For more information about Project Pink and PUMA’s partnership with WPS, visit
wps.pumafootball.com.
Become a fan of PUMA on Facebook at www.facebook.com/puma. Follow PUMA on Twitter
@thepumastore and watch PUMA on YouTube at www.youtube.com/puma.

3. ###
Media Contact:
Heather Bouzan, PUMA North America – 978-698-1227 – heather.bouzan@puma.com
Courtney Pischke, MS&L – 212-468-3391 – courtney.pischke@mslworldwide.com
PUMA
PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel
and accessories. It is committed to working in ways that contribute to the world by supporting Creativity,
SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and
Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport
Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and
Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen,
Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The
company, which was founded in 1948, distributes its products in more than 120 countries, employs more
than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and
Hong Kong. For more information, please visit http://www.puma.com