1. FAIR TRADE
ON CAMPUS
2010-2011

2. Education Changes the World
Why Fair Trade?
Fair Trade responds to
major issues for small-
scale farmers:
• Low, fluctuating market prices
for crops
• Middlemen who buy from
farmers at very low prices
• Unfair trade regulations and
subsidies
• Little access to information,
credit or proper technology
• Poor working and
environmental conditions

3. Education Changes the World
What is Fair Trade?
Fair Trade is similar to a normal supply chain
model of business. There are producers,
importers, processors, retailers and
consumers. The difference is the monitoring
and certification at the core of the system
which guarantees that the supply chain is
built on and functions according to standards
of fairness, transparency and
accountability.
Transfair Canada

4. Education Changes the World
The Fair Trade movement
• Nationally recognized
symbol and widely
purchased
FT products in Canada:
• Coffee 1995: sales
have grown to 5 million
kg/yr
• Cocoa sales
• 40+ chocolate
companies

5. Education Changes the World
Fair Trade principles include
much more than a Fair Price!
• Fair price
• Fair labour conditions
• Direct trade
• Democratic and
transparent organizations
• Community development
• Environmental
sustainability
• Gender Equality
Photo: Cindy D’Auteuil

6. Education Changes the World
Fair Trade improves the lives of over
5 million people – small-scale farmers
and their families in the Global South.

7. Education Changes the World
What is TransFair Canada?
• Certifies Fair Trade products in
Canada, licenses and monitors
companies selling Fair Trade
• Builds the market for Fair Trade
Certified products
• Raises awareness about Fair
Trade
• Canadian Member of FLO
International – the umbrella
organization that overseas the
Fair Trade Certification system

8. Education Changes the World
Key Concepts
• Fair price covers cost of
production and cost of
living
• Social premiums towards
community development
• Access to credit
• Sustainable Long term
commitment from buyer
• Environmental protection
• Empowerment and
Security

9. Education Changes the World
Fair Trade Minimum Price

10. Education Changes the World
Uniterra and Fair Trade
In Bolivia, Burkina Faso, Guatemala, Mali, Niger, Nepal, Sri Lanka
and Vietnam, Uniterra’s partner organizations produce Fair Trade
agricultural and handicraft products.

11. Education Changes the World
Uniterra and Fair Trade
• Uniterra builds the capacity of partner
organizations in the South by
coordinating North-South and South-
South volunteer placements and
partnerships.
• In Canada, Uniterra works with
volunteers, partner organizations and
Local Committees to increase the
recognition, demand and availability of
Fair Trade Certified products across
the country

12. Education Changes the World
• Women Producer’s Union of
Shea Butter Products of Sissili
and Ziro Provinces
• 3,000 women member co-
operative coming from 38
villages and organised in 67
groups.
• Fair Trade Certification Flo-Cert
(2006)
• Organic Certification Ecocert
and NOP (2007)
Uniterra Partner Profile:
UGPPK-S/Z in Burkina Faso
Photo:CindyD’Auteuil

13. Education Changes the World
Uniterra Partner Profile:
Karité Delapointe in Canada
• Imports Fair Trade and Organic
Certifed Shea Butter since 2001
• Imports went to 9 tons in 2008 to 18
tons in 2009, contributing to 25% of
the coop’s revenues
• Delapointe promotes Fair Trade
Shea Butter in Canada and the US
• Makes high quality handcraft retail
products (soaps, pure shea,
lipbalms, etc.)
• Sells bulk Fair Trade Shea Butter to
cosmetics manufacturers
Photo: Karité Delapointe

14. Education Changes the World
What You Can Do

15. Education Changes the World
What You Can Do
There are plenty of ways to be a part of Uniterra’s Fair
Trade campaign:
• Participate in our Halloween Reverse
Trick-Or-Treating campaign
• Hold a Fair Trade sale on Campus:
Contact us to receive certified Delapointe
shea butter products from Burkina Faso,
Ten Thousand Villages products or Nelligan
coffee from Latin America!
• Advocate for an Ethical Purchasing
Policy on your campus, and for Fair Trade
awareness in general

16. Education Changes the World
Reverse Trick-Or-Treating
• Last year, Local Committees
distributed 18,000 free Cocoa
Camino chocolates and information
cards to households across
Canada through the Reverse Trick-
or-Treat campaign.
• Help to raise awareness about
ethical consumption and promote
Fair Trade options during the
Halloween season.

17. Education Changes the World
Top Story:
Halloween at Brandon University
• Last year, 16 Brandon University LC members went door to door
as part of WUSC’s Reverse Trick-or-Treating campaign in
conjunction with the annual food drive put on by the Brandon
University Food Bank
• Pre-Halloween, they went door-to-door dropping off notices in
mailboxes , asking homeowners to have food items ready to
donate, and alerting them to the ‘big kids’ coming by on
Halloween.
• In addition to collecting food items, they handed out Fair Trade
chocolate and Fair Trade informational brochures.
• Dressed in full (and hilarious) costumes, the LC members were
extremely well received. They collected over 1,100 lbs of food, all
the while raising awareness about Fair Trade.

18. Education Changes the World
Good For You, Good For Them
www.ceci.ca/karite
• Shea butter is a natural African
treasure. Help us make it better
known all across Canada!
• Contribute to better conditions of
living for thousand of African rural
women and their families in Burkina
Faso!
• Last year, 9 universities participated
in the “Good for You, Good for Them”
campaign.

19. Education Changes the World
Delapointe FT Shea Products
Lipbalm
Unscented
100% Pure
Shea Butter
Pure shea butter
with organic
lavender essential
oil
Gentle soaps containing 50% shea
Photos: Karité Delapointe

20. Education Changes the World
Ten Thousand Villages
• Non-profit organization that
provides vital, fair income to
Third World people by
marketing their handicrafts and
telling their stories in North
America
• Buys from more than 100
artisan groups which provides
work for more than 60,000
individuals.
• About 70% of the artisans are
women.

21. Education Changes the World
Nelligan FT Coffee
WUSC can assist
Local
Committees by
supplying Fair
Trade Certified
coffee from
Nelligan Café
to raise funds
on campus.

22. Education Changes the World
Campaign for an Ethical Purchasing
Policy on Campus
• Form a coalition
• Research how purchasing
decisions are made on your
campus
• Develop an action plan
• Lobby your institution’s
administration and food
services to establish and
implement an Ethical
Purchasing Policy on campus

23. Education Changes the World
Top Story: Lobbying at UTSC
• The University of Toronto Scarborough
Local Committee has been running a
Fair Trade campaign on campus since
2004-05.
• The campaign succeeded in getting
most vendors to make the switch to Fair
Trade, including the campus Starbucks,
Aramark café, Treats and Bluffs
Restaurant.
• The committee is now lobbying for a
Fair Trade purchasing policy in the
Student Centre

24. Education Changes the World
Available Resources
Find all of the following Fair Trade resources at:
www.uniterra.org/uniterra/en/campus/what_you_can_do/fair_trade
• Fair Trade campaign poster
• Fair Trade information sheet
• Links to TransFair, Nelligan Café, the ‘Reverse Trick-
or-Treating’ campaign and the ‘Good For You, Good
For Her’ campaign (Delapointe)
• Local Committee Handbook (tips on event planning,
fundraising, etc)

25. Education Changes the World
Sign Up!
Sign up to participate in the Fair Trade
campaign by logging in to My Committee!
http://www.wusc.ca:8080/MyCommittee/

26. Education Changes the World
Thank You!