2. It’s Your Media Plan! Establish a media timeline Contact the media Send out a press release Submit a guest op/ed or guest article Consider print, radio, tv, and blogs
3. Media Timeline Planning for the year Safe Routes to School Daylight Savings Holidays Media Advisory – 1 week prior Press Release – day before Post-Action Releases
4. The Press & You How to make friends and influence copy Answer reporters’ calls Suggest angles for stories Have talking points ready Give them resources & other sources Thank them when they’ve written a good article Reward good reporting with advance copy
5. Media Advisories Media Advisory Media Contacts Your Concise Headline Here WHAT WHY WHO WHEN WHERE About ###
6. Press Releases Ingredients Punchy headline Informative lead Couple of quotes Stats, facts, laws or safety Attached photo or link
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12. Op-Eds Editorials are usually timely responses to a media story or article Op-Eds take time to write and get right Co-authored with another group can save time Tip: Never read the comments to your Op-Ed
13. Diversion Classes Focus on education Resources for diversion classes include Share the Road Safety Class DVDs (Portland) Great opportunity for building partnerships Breeding ground for testimonials
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16. Partners Groups like the WPC and BTA value positive relationships with police agencies Partnerships allow us all to: Share tools and resources Broaden message of road safety Be more proactive
