This document describes the development of MOVOBall, an internet-connected exercise ball that captures motion data to improve physical therapy treatments for lower back pain. It began as an idea in 2009 and involved consulting various experts, securing patent protection, prototyping, and market research. MOVOBall uses accelerometers and gyroscopes to track specific exercises prescribed by an app to provide objective metrics, customized programs, and continuous feedback for improvement. This "big data" approach aims to enhance traditional physical therapy that relies on subjective assessments. A health care application was designed focusing on common lower back pain issues and incorporating exercises traditionally done with an exercise ball, but with real-time feedback and progress monitoring. The document concludes that MOVOB

2. Contents
Introduction
Getting an IOT Product to Market
What is MOVOBall
Real World Example (Health)
Summary
Questions

3. How I Got From A Broken
Chair

4. To MOVOBall

6. The Idea was the easy bit !!!

7. Process Not a Linear A to B

8. More Like Brownian Motion

9. The Ice Cubes since 2009
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Business Link 5 Day Assessment
Patent Protection – Dehns UK Patent
Plastics and Aluminum Manufacturing Consultant - Matt Powell
Manufacturing – Berkley Plastics Limited
Foam Inserts – RAM Foam Limited
AluCast Limited – Aluminum Casting
Serious Games Institute – Coventry University
Exploding Phones – Andrew Long
Growth Accelerator – Dan Licari
Funding – TSB SMART POM - Proof of Market
Physioworld Access to Physio’s for Market Research
Fit Pro – Fitness Instructors - Market Research
App Developer Magazine – Applications Developers
TSB SMART – POC - Proof of Concept

11. Application Driven Device Internet Enabled
(ADDiE)

12. Uses Accelerometer and Gyroscopes

13. Applications Drive Desired Behavior

14. Application and Data Platform
Cloud Based - Big Data – Social / Community

15. Virtuous Circle – Improvement Cycle
Research and
Development
Feedback, Assess
and Change
Comprehensive
Analysis
Technology and
Applications
Usage and Data
Capture

16. MOVOBall - 3 Defined Market Sectors - Strategy
GAMING
FITNESS
HEALTH CARE

17. Health Care Applications

18. Real World Problems – Lower Back Pain
Facts and Figures
• 5 Million Days lost LBP Per Year (40 Million Hours)
• £1.1 Billion NHS Costs
• £0.5 Billion Private Health Costs
• 1-2% of UK GDP Lost Per Year (£200 per employee)
• Number 2 Condition for Long Term Sick
• Number 1 Condition for Manual Labour Jobs
Recommendations Treatment Options
• Physical Activity
• Staying Active
• Physiotherapy

19. Traditional Treatment Using a Gym Ball
http://www.spine-health.com/treatment/physical-therapy/commonly-prescribed-exercise-ball-workouts-back-pain
1. Pelvic Tilt
2. Spine Extension

20. Traditional Treatments – Problems
Encountered
• Subjective not Objective (Exercises may differ from each Individual)
• No historical Data, Bench Marks, Comparison Charts
• Treatment Programs on a One to one or one few basis
• High Degree of Health Care Provider direct supervision
• Exercises difficult without supervision
• Difficult to Innovate treatment based upon Individual Behavior
• No Variation in treatment based upon Individual requirements

21. Application Design
• Specific Application for Back Exercises
• Tolerances and Goal Setting
• Actual Motion and Movement Capture
• Improvement Monitoring and feedback
• Ensure Exercises are completed and regime followed

22. Examples Screen Shots For New
Exercises

23. Monitor, Feed Back, Comparison,
Reporting

24. Big Ball of DATA - IOT
• Cloud Platform
• Internet Enabled Cradles
• All Motion Data Captured
• Continuous Feed Back Loop
• Continuous Application Improvement
• Use , Observe and Analyse and Change
• Comparative to base line and user types

25. Summary
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Viable Idea – YES
USP – Application Driven GymBall connected to Internet
Resources – YES Gymball and a plastic Wok Applications using Cloud
Strategy – Licensing 3 Defined License Channels
Prove it works - YES
Patent Protected – YES
Manufacturing – YES Per Unit Cost £15
Market Sustainable
QUESTIONS?

26. The End