1. 5 Tips for Effectively Marketing
Your Biz Using LinkedIN
Technically LinkedIN is a social network. It's somewhat like
Facebook allowing you to connect, develop relationships
And communicate with friends and business associates you
develop.
LinkedIN is also the top professional business network.
Where you are encouraged to market your business freely.
To successfully market your biz, through LinkedIN, you
would begin sharing valuable info with other members.
Here’s 5 Tips for marketing and branding your biz.

2. LinkedIN Provides a Variety of Ways to
Market/Brand Your Biz Free.
1. Find an article, resource or related info to share on LinkedIN’s
RSS feed. Copy the info. Then -
a) Log into your account.
b) Click the ‘Home’ button at the top of your profile page.
c) Under ‘Home’, click on ‘LinkedIN Home’.
d) Your photo and a box will show in top left corner. Use your
mouse to click a spot within the box. This opens the box.
Allowing you to ‘Paste’ your info into it. Lastly click “Share”.
If you’re providing a link to an article – a) type a short comment/
blurb into the Share Box to introduce the article. b) Click “Attach a
Link”. And ‘paste’ the article link in. c) Last - click “Share”.

3. Join Group Discussions and Comment.
2. Joining Groups is great for a variety of reasons. Plus great free PR.
Each time you post, your comment is published to the RSS feed.
* You connect with people in your skills and biz area. Learn more.
* When you ‘Comment’ you:
a) Show your expertise.
b) Regularly comment & you show yourself as an expert.
c) Potential clients & customers can easily find and hire you.
d) Other biz owners can find and suggest Joint Ventures.
Find suitable groups by clicking on the “People” box located by the
Search Box top right on Profile Page. Scroll down box, click on
“Groups”. Then type in a group name. Search. Join/Apply.
Not sure which to join - Click the “Groups” button (top left on Profile
Page). Click “Groups you may like” or “Groups Directory”. Join.

4. Answer Questions.
3. Answering Questions is another great way to market your business.
To find Questions Asked, Click on the “More” button (top ri. Profile Pg).
• Scroll down. Click “Answers”.
• Find questions in your area of expertise.
• Or - Browse categories to find questions.
• Either answer questions or provide links and connections
By providing the best answers to questions, you earn expertise.
Experts are featured on the Answers home page, and in each
category of questions. Plus providing valuable answers, encourages
individuals you’ve helped, to contact and hire you.

5. Add the LinkedIN “Share” Widget to
your Website and Blog.
4. Promote Yourself and Your Biz – create added visibility - by allowing
others to share site and blog info using the “Share Widget”.
There are a variety of widgets/badges to choose from. Everything
from Word Press and TypePad Blogs. To the more customized.
Customize the html code LinkedIN provides to make your share
button provide a better description of you, your biz and skills. Give
you more visibility. These Widgets can be added to both website
and blog post pages.
When you reach the link page listed below, simply Copy the code
provided. And Paste it into the area on your site/blog allowed for
adding html code.
http://www.linkedin.com/profile/profile-badges

6. Customize Your LinkedIN URL
5. Change your LinkedIN URL, which connects visitors to your page, to
better reflect your skills or business.
The “Edit your URL” link is found directly under the “Improve Your
profile Box” and above the “Summary”.
Click on “Edit”. Then change your URL to give a more unique
description of your expertise. For example –
http://linkedin.com/in/johnsmithappsdesigner
Add your LinkedIn URL to a - Website, Blog, Facebook page,
Twitter, your Biz card. For example.

7. Summary
Take every opportunity to market
and brand your biz using LinkedIN’s tools.
They’re easy and free.
Help provide your biz with higher visibility.
Access to potential clients and customers.
More sales.
Need more help?
Check out “LinkedIn Biz Blueprint – Training”
www.womensmarketingandbusinessnetwork.com
Click on “LinkedIn” on top nav bar.
Then scroll down for “LinkedIn for Biz” page link.