Unraveling Multimodality with Large Language Models.pdf
How to Make Sure Developers Never Use Your API
1. HOW TO MAKE SURE DEVELOPERS NEVER,
EVER USE YOUR API
A STUDY IN WORST PRACTICES
Carlo Longino
VP Developer Program Services
carlo@wip.org
February 10, 2015
Developer Evangelist Summit
4. Onboarding
• The process of getting a developer to use your
product or service
• Post-awareness, exploration, getting started,
learning, going live, using your stuff
• Ask a dev: “Sounds like waterboarding”
– Because too often, it is
5. Why is it so important?
• It’s crucial to minimize the
hurdles/obstacles/friction between getting
started and going live
• This is where you will lose the most developers
from your program
• It’s also something you have a lot of control
over!