Beth Shanna Carpenter will discuss Channel Branding; Designing Your Content Flow; Thumbnails, titles and tags; Call-to-action overlays; Linking to social media sites; and Promoting your Channel. Nov. 7th at Henninger Media. RSVP at wifv.org - $30 Public; $15 WIFV Members

1. Get Your Videos Online and
Get Them Watched!
Thank you to Henninger Media!
henninger.com
#WIFVDC

2. Upcoming WIFV Events
• Next Weds One will be in February 2013
• Women of Vision Awards – Nov. 29th 6:30 PM @ Mayflower Hotel
• WIFTI Summit 2012 – Nov. 30th – Dec. 2nd @ Univ. of California
• Script DC – concurrent with WIFIT Summit
#WIFVDC

3. How to Take Your Videos Online
and Get Them Watched!
Beth Shanna Carpenter has been involved
with social media for 5 years. In her current
position, Beth manages social media strategy
for the Personal Time portfolio within
AARP, incorporating social media into
entertainment, dining, and technology
campaigns and content across the
organization. In January 2008, she launched
the AARP YouTube channel, and trained
staffers to incorporate digital strategies into
video production. She has grown AARP’s
branded YouTube presence to more than
2,000 original videos, watched an average of
400,000 times a week. Beth leverages social
advertising across Facebook, Twitter and
Beth Shanna Carpenter YouTube, and is responsible for training AARP
volunteers and staff in its 53 state offices to
Manager of Social Communication use social media effectively. Prior to joining
and Strategy for AARP. AARP, Beth was a Multi Media Editor at
KOMU – TV. She holds a Bachelor’s Degree
from University of Missouri – Columbia.
#WIFVDC

4. Agenda
• Two primary platforms – Vimeo, YouTube
– Channel Branding
– Designing Your Content Flow
– Thumbnails, titles and tags
– Call-to-action overlays
• Linking to social media sites
• Promoting your Channel
• Q+A
#WIFVDC

5. Thank you to Henninger Media!
henninger.com/
#WIFVDC

6. Thank you!
Get home safe,
and see you next time!
#WIFVDC