The document discusses opportunities in the game creation industry. It begins with an overview of GameSalad, a tool that allows developers to create games for multiple platforms without coding. It then provides statistics on the game industry and market segments. There is a brief history of video games from the 1970s to present, focusing on trends and major companies. Examples are given of the Austin, Texas game industry. The document outlines areas of upheaval in gaming brought about by social, mobile, and free-to-play models. It discusses new revenue sources like in-app purchases and advertising. In closing, it argues gaming remains a significant investment opportunity.
2. Overview
Shameless Plug - GameSalad
Industry Overview
Quick History of Video Games
Austin Game Industry
Industry Upheaval
Opportunity
Investment Considerations
GameSalad
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4. GameSalad: A Professional Tool for Everyone!
GameSalad allows developers to quickly create successful games for
iOS, Android & HTML5 without having to write a single line of code.
World’s Fastest App Creation Engine
No Coding Required! Drag & Drop Interface
Powerful, Professional Tool
Multi platform: iOS, Android, Web & Win8
500,000
65 Top 100
developers
games in the US App Store
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11,000 100,000
iOS games
total games
6. Global Games Market Today
Video game
revenues will grow
to $70.4 billion
worldwide this year,
representing a 6%
year-on-year
increase.
The number of
gamers is expected
to surpass 1.2 billion
by the end of the
year.
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11. 1970s
1st video game launched in 1971
Atari released Pong in 1972
Space Invaders (1978) - 360,000 cabinets and $2B
Atari 2600 (1977) - home video game market
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12. 1980s
“Golden Age” of video arcades
Arcades $8B revenue 1982 (more than pop music & film combined)
Pac Man - $1B in 1980 (350,000 cabinets)
The Crash - 1983
Nintendo Entertainment System
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13. 1990s
New tech - CDs, 3D graphics, new CPUs
1998 Revenues - $30B worldwide
Start of mobile gaming
Emergence of internet and competitive gaming
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14. 2000s
XBox 360 & Playstation 3
iPhone and Android
Facebook & browser based gaming
Asia
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23. Game Industry Upheaval
Social Gaming (Facebook)
Mobile Gaming (Smart Phones)
Rise of Free to Play & Virtual Goods
In Game Advertising
Digital Distribution
Gaming as a Service
Data Driven Design
New Console Generation
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25. Social Gaming
New gamers and mechanics
Easy to play * no winner/loser
Viral elements (play with your friends)
Free to play and virtual goods
New game platform
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34. Gaming as a Service
Device and Platform Agnostic
Increase Engagement and Stickiness
Improve Monetization
EA Origin & Valve’s “STEAM”
MMOs
Downloadable Content
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45. Gaming is (Still) a Great Bet!
Virtually unopposed growth opportunity
** Big publishers are distracted by new consoles
Plenty of “Blue Water” opportunities
** Opportunity to define a genre
Chance to go global
** China, Japan and Korea - high Android adoption
Unprecedented Margins
** Low headcount - can get to profit quickly
M&A / IPO Markets
** While Zynga has slowed things down, it will be back
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46. Investment Considerations
Passion: business or gaming or both?
Team
Game - Hit Driven Industry
Monetization
Kickstarter
Data / Live Game Management
Distribution
Localization
Revenue Source
Company
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