1. 15 essential TOOLS
FOR THE MODERN PR PROFESSIONAL
April 2014
Contents are proprietary and confidential.
2. 1. Muck rack
A directory of journalists and bloggers using Social Media searchable by
keywords, company names, competitors, beats, outlets, media types &
more. http://muckrack.com
RESEARCH
4. 3. Google keyword planner
Discover keywords to include in your releases based on the words/phrases
already being searched in relation to your brand/client. Keyword planner is
free to anyone with an AdWords account.
http://adwords.google.com/keywordplanner
RESEARCH
5. 4. compete, alexa & quantcast
For site traffic and audience insights, use Compete.com,
Quantcast.com or Alexa.com. Keep in mind that these resources are
most useful for high(er) traffic websites as opposed to blogs & smaller,
niche channels.
RESEARCH
6. 5. Youtube trends
Another free Google resource that offers insights on top performing
YouTube videos based on location and other key demographics.
https://www.youtube.com/trendsdashboard
RESEARCH
7. 6. pitchengine
A vibrant, rich media alternative to yesterday’s press release,
Pitchengine.com stores your dynamic message on a mobile friendly web
page, accessible via a unique url.
OUTREACH
8. 7. splash
A cooler alternative to Eventbrite, Spash makes it easy to promote your
event via a visually striking and dynamic webpage.
https://splashthat.com
OUTREACH
9. 8. Haro [Help a reporter out]
Contents are proprietary and confidential.
HARO matches reporters with sources via daily email alerts. As a
subscribing “source” you have the opportunity to contact reporters directly
should you/your clients’ expertise be a match for their story.
http://www.helpareporter.com
OUTREACH
10. 9. feed.ly
Contents are proprietary and confidential.
A great tool for finding and storing relevant content for consuming and
curating. Integrates with 100+ third party apps.
http://feedly.com/
CONTENT
11. 10. PICMONKEY
Contents are proprietary and confidential.
CONTENT
Super easy, high quality image editing and design tool.
http://www.picmonkey.com
12. 11. Who shared my link?
A Muck Rack product, WSML allows you to find out how many times your
link was shared and which journalists were among those who shared it.
http://muckrack.com/whoshared/
ANALYSIS
13. 12. mention
Mention.com is Google Alerts but with greater customization and
a more “Social” focus. Set up alerts for your brand/client, your competitor or
on a topic that is meaningful to your organization. Mention will send a listing
of all real-time mentions directly to your inbox.
ANALYSIS
14. 13. Topsy & socialmention
For real time conversation analysis, check out free tools like Topsy.com or
SocialMention.com to search topics, keywords and links across the Social
web.
ANALYSIS
15. 14. TWEETREACH
A robust tracking and analytics tool that measures the conversations
both on behalf of your Twitter channel community and from across the
larger “Twittersphere”. Particularly useful in tracking the impact of Twitter
parties/events. http://tweetreach.com
ANALYSIS
16. 15. Google trends
Allows you to monitor shifts in Google searches over time. Can be used
as a way to analyze a campaign’s influence on natural search or as
a general and/or competitor research tool on search patterns.
http://www.google.com/trends/
ANALYSIS
