15 essential TOOLS
FOR THE MODERN PR PROFESSIONAL
April 2014
Contents are proprietary and confidential.
1. Muck rack
A directory of journalists and bloggers using Social Media searchable by
keywords, company names, competitors...
2. grouphigh
RESEARCH
Incredibly useful tool for researching, identifying and managing relationships
with bloggers.
http:/...
3. Google keyword planner
Discover keywords to include in your releases based on the words/phrases
already being searched ...
4. compete, alexa & quantcast
For site traffic and audience insights, use Compete.com,
Quantcast.com or Alexa.com. Keep in...
5. Youtube trends
Another free Google resource that offers insights on top performing
YouTube videos based on location and...
6. pitchengine
A vibrant, rich media alternative to yesterday’s press release,
Pitchengine.com stores your dynamic message...
7. splash
A cooler alternative to Eventbrite, Spash makes it easy to promote your
event via a visually striking and dynami...
8. Haro [Help a reporter out]
Contents are proprietary and confidential.
HARO matches reporters with sources via daily ema...
9. feed.ly
Contents are proprietary and confidential.
A great tool for finding and storing relevant content for consuming ...
10. PICMONKEY
Contents are proprietary and confidential.
CONTENT
Super easy, high quality image editing and design tool.
h...
11. Who shared my link?
A Muck Rack product, WSML allows you to find out how many times your
link was shared and which jou...
12. mention
Mention.com is Google Alerts but with greater customization and
a more “Social” focus. Set up alerts for your ...
13. Topsy & socialmention
For real time conversation analysis, check out free tools like Topsy.com or
SocialMention.com to...
14. TWEETREACH
A robust tracking and analytics tool that measures the conversations
both on behalf of your Twitter channel...
15. Google trends
Allows you to monitor shifts in Google searches over time. Can be used
as a way to analyze a campaign’s ...
Contents are proprietary and confidential.
Nächste SlideShare
Wird geladen in …5
×

15 Essential Tools for the Modern PR Professional

1.063 Aufrufe

Veröffentlicht am

Veröffentlicht in: Technologie
  • Als Erste(r) kommentieren

15 Essential Tools for the Modern PR Professional

  1. 1. 15 essential TOOLS FOR THE MODERN PR PROFESSIONAL April 2014 Contents are proprietary and confidential.
  2. 2. 1. Muck rack A directory of journalists and bloggers using Social Media searchable by keywords, company names, competitors, beats, outlets, media types & more. http://muckrack.com RESEARCH
  3. 3. 2. grouphigh RESEARCH Incredibly useful tool for researching, identifying and managing relationships with bloggers. http://www.grouphigh.com
  4. 4. 3. Google keyword planner Discover keywords to include in your releases based on the words/phrases already being searched in relation to your brand/client. Keyword planner is free to anyone with an AdWords account. http://adwords.google.com/keywordplanner RESEARCH
  5. 5. 4. compete, alexa & quantcast For site traffic and audience insights, use Compete.com, Quantcast.com or Alexa.com. Keep in mind that these resources are most useful for high(er) traffic websites as opposed to blogs & smaller, niche channels. RESEARCH
  6. 6. 5. Youtube trends Another free Google resource that offers insights on top performing YouTube videos based on location and other key demographics. https://www.youtube.com/trendsdashboard RESEARCH
  7. 7. 6. pitchengine A vibrant, rich media alternative to yesterday’s press release, Pitchengine.com stores your dynamic message on a mobile friendly web page, accessible via a unique url. OUTREACH
  8. 8. 7. splash A cooler alternative to Eventbrite, Spash makes it easy to promote your event via a visually striking and dynamic webpage. https://splashthat.com OUTREACH
  9. 9. 8. Haro [Help a reporter out] Contents are proprietary and confidential. HARO matches reporters with sources via daily email alerts. As a subscribing “source” you have the opportunity to contact reporters directly should you/your clients’ expertise be a match for their story. http://www.helpareporter.com OUTREACH
  10. 10. 9. feed.ly Contents are proprietary and confidential. A great tool for finding and storing relevant content for consuming and curating. Integrates with 100+ third party apps. http://feedly.com/ CONTENT
  11. 11. 10. PICMONKEY Contents are proprietary and confidential. CONTENT Super easy, high quality image editing and design tool. http://www.picmonkey.com
  12. 12. 11. Who shared my link? A Muck Rack product, WSML allows you to find out how many times your link was shared and which journalists were among those who shared it. http://muckrack.com/whoshared/ ANALYSIS
  13. 13. 12. mention Mention.com is Google Alerts but with greater customization and a more “Social” focus. Set up alerts for your brand/client, your competitor or on a topic that is meaningful to your organization. Mention will send a listing of all real-time mentions directly to your inbox. ANALYSIS
  14. 14. 13. Topsy & socialmention For real time conversation analysis, check out free tools like Topsy.com or SocialMention.com to search topics, keywords and links across the Social web. ANALYSIS
  15. 15. 14. TWEETREACH A robust tracking and analytics tool that measures the conversations both on behalf of your Twitter channel community and from across the larger “Twittersphere”. Particularly useful in tracking the impact of Twitter parties/events. http://tweetreach.com ANALYSIS
  16. 16. 15. Google trends Allows you to monitor shifts in Google searches over time. Can be used as a way to analyze a campaign’s influence on natural search or as a general and/or competitor research tool on search patterns. http://www.google.com/trends/ ANALYSIS
  17. 17. Contents are proprietary and confidential.

×