January 2013 Global Video Inisghts

Global Video Insights • January 2013

With increased mobile video consumption comes stunning
insights into the minds of consumers worldwide. We know
what users are searching for, what country they’re in, and
what devices they’re using. When we aggregate that data,
it makes for a compelling snapshot of trends in the mobile
world. Welcome to Global Video Insights from Vuclip.

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Global Video Insights • January 2013

Happy New Year and welcome to this month’s Global Video Insights Report!
We’re kicking things off by unveiling our Global Device Rankings for Q4 2012.
While Apple’s iPhone remains a winner, Samsung’s Galaxy S III was a major
mover this quarter, and RIM’s Blackberry handsets remain popular.
We’ve also included our annual Clippie Awards. Our vibrant community of mobile
video enthusiasts has voted on the best of the best from 2012. In a surprising
reversal, Whitney Houston outclassed PSY’s “Gangnam Style” in the U.S. with her
classic “I Will Always Love You.” Check out the rest of the winners in our report.
And as always, we’ve included monthly top mobile video searches and views in
India, Indonesia, UAE and the U.S.
Enjoy!
Judith Coley
Vice President, Marketing

Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com
Global Video Insights • January 2013 • Sign up to receive Global Video Insights each month

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Global Device Rankings: Q4 2012
At the top of the list, there were no notable changes, and the iPhone remained dominant. Apple’s Q4 Q3
device was followed by a basket full of Blackberry handsets. Below the top 10, the previous Rank Device Rank
quarter saw Android’s continued growth thanks to Samsung, led by the Galaxy S III which leapt 1 iPhone 1
eighteen spots in just three months. Feature phones continued to slide while Samsung’s low-end 2 BlackBerry 8520 3
Android handsets, the Galaxy Y and Galaxy Ace, moved up our list. Nokia had one bright spot - the 3 BlackBerry Bold 9780 2
venerable Nokia E72 rose five spots against all odds. However, this was not a rally for Symbian as a 4 BlackBerry 9300 4
whole, as the newer Nokia 5233 fell ten spots, perhaps indicating that the basic hardware features 5 BlackBerry 9900 6
of the older E72 have a lasting appeal that the conventional touchscreen 5233 lacks. 6 BlackBerry 9700 5
7 Samsung GT-I9100 8
8 Nokia C3-00 7
Q4 2012 Movers •9 Samsung Galaxy S III 27
10 Nokia E5 10
18
11 BlackBerry Torch 9800 9
12 Apple iPad 11
13 BlackBerry Bold 9790 14
14 BlackBerry 9360 15
5 5 15 Nokia C5-00 19
16 Nokia C1-01 13
10
• 17 Nokia X2-01 12
• 18 Samsung Galaxy Y 23
19 Nokia E6 17
Samsung Galaxy S III Nokia 5233 Samsung Galaxy Y Nokia E72 • 20 Nokia E72 25
21 Nokia N73 20
22 Samsung Galaxy Ace S5830 26
• 23 Nokia 2700 Classic 18
24 Nokia 5800 XpressMusic 24
25 Nokia 5130 XpressMusic 21
5 5 5
4 • 26 Nokia 5233 16
• 27 Nokia C2-03 22
28 Nokia X2-02 NR
29 Nokia 6120 classic 30
30 Nokia E71 28
Nokia X2-01 Nokia 2700 Classic Nokia C2-03 Nokia C3-00
Up from last quarter Down from last quarter • Change of five or more


4

Spotlight on India Leading man Salman Khan
December was an ode to superstar continues to give other
Vidya Balan who marched to the B-Town actors a run for
beat of her own drum. Her wedding their money by consistently
delivering blockbuster Top India Searches
to longtime boyfriend and UTV chief
Siddharth Roy Kapur was classy and hits. The overwhelmingly December 2012
tasteful, similar to her choices in movie popular sequel, ‘Dabangg
2’, dominated the box office 1 Dabangg 2
roles. Credited for breaking stereotypes
in Bollywood, the National Award yet again. With Vuclip, the 2 Khiladi 768

winning actress featured among both film was just as successful, 3 Bollywood Unplugged

the top searches as well as top videos claiming the #1 search 4 Cricket
for the month. Congratulations Vidya! position this month.
5 Salman Khan

6 Kareena Kapoor

7 Talaash
Top 10 India Videos Bollywood’s Hottest New Pairs of 2012, profiling
onscreen chemistry of film stars, appealed 8 Katrina Kaif
1 Khiladi 786 Faces Ban to Indian mobile audiences to make it one of 9 Vidya Balan Wedding
the most watched videos of December. Paired 10 Mahesh Babu
2 Dabangg 2 - Review
together for the first time on screen, Shah Rukh
Lights, Camera, Action:
3
Making of Dabangg 2!
Khan-Katrina Kaif; Imran Khan-Kareena Kapoor December 2011
Khan; Arjun Kapoor-Parineeti Chopra and Ranbir
4 B Towns Foreign Babies
Kapoor-Ileana D’ Cruz danced their way into 1 Katrina Kaif

5
Vidya Balan is now Mrs. millions of hearts across the country. 2 Sonakshi Sinha
Siddharth Roy Kapur
Bollywood’s Hottest New Pairs 3 Dirty Picture
6 Imran Khan, India’s leading ladies’ man,
of 2012 4 Jacqueline Fernandez
Imran Khan: Matru Ki Bijlee Ka will be seen with the gorgeous Anushka
7 5 Deepika Padukone
Mandola Exclusive Interview Sharma in the upcoming flick ‘Matru Ki
8 Talaash Review Bijlee Ka Mandola’ which has already 6 Kareena Kapoor

become the talk of the town. For the first 7 Mallika Sherawat
9 Hottest New Faces Of 2012 time, Imran will step out of his comfort 8 Bodyguard
zone and designer clothes to play the 9 Aishwarya Rai
10 Kareena Kapoor Photo Shoot
role of a Haryanvi. The film ranks #7 in
10 Cricket World Cup
the top India videos this month.


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Spotlight on UAE One of the top search
terms for December
The holidays were top of
was “Best of 2012.”
mind this month for mobile
It seems that viewers
video viewers in UAE. Santa,
Christmas shopping and New
were searching for Top UAE Searches
the best across a wide December 2012
Year’s video searches and
range of topics. To
views were quite popular.
meet this interest, 1 Hollywood News
Vuclip dedicated a 2 Dubai Shopping Festival
special channel on our 3 Best of 2012
Middle East page that 4 New Year’s Eve
features the top videos
5 WWE
of the past year.
6 Syrian Uprise
7 Hindi Songs
Top 10 UAE Videos This concert of Arabic 8 Mohamed Abdo
musical icon Abdul Halim 9 Egyptian Revolution
1 After Earth Official Trailer
Hafiz is a classic video that is 10 Abdul Halim Hafiz
2 Mr. BeanBastic very popular in the Middle
East. It’s been watched over
3 Shakira Gave Birth to a Baby Boy! December 2011
and over since its original
WWE Brock Lesnar Destroy production in black and 1 Blake Lively
4
John Cena white format. 2 Lindsay Lohan
5 Qur’an and Science
3 Justin Bieber
6 No Comment 4 Marco Simoncelli
The Qur’an and Science clip shows how 5 Jwoww
7 Top 5 Jodis Of 2012
the holy book and science are connected. 6 Marvadi Songs
8 Abdul Halim Hafiz It illustrates how the Qur’an explains the
7 Ashley Tisdale
benefits of olives and figs, describing their
Isa: Mursi is Squandering
9 many health benefits, and how they can 8 Mailanchi
Egypt’s Wealth
10 Treating Headache in Africa
be used for medicinal purposes. The video 9 Dance
also shows that these claims have been 10 Mehad Hamad
subsequently validated by modern science.


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Spotlight on the U.S.A.
Opening in mid-
The news in the U.S. around this
December of 2012,
holiday season was anything but
The Hobbit was one
light, with an elementary school
of the year’s most Top U.S.A. Searches
tragedy and the fiscal cliff looming.
anticipated films.
Viewers turned to mobile video for December 2012
We expect clips and
escape. “Hollywood” and “funny
searches related 1 Hollywood
videos” were the top searches.
to this epic fantasy 2 Funny Videos
Celebrities continued to dominate
adventure film series 3 Lindsay Lohan Arrested
the rest of the searches, as well as
to play a big role in
the top clips viewed. 4 Madonna
mobile video in 2013.
5 Beyonce

6 Justin Bieber

7 Taylor Swift
Top 10 U.S. Videos This former child actor has
8 Jennifer Lawrence
managed to escape the cliché
Top 10 Sexiest Female Singers: 9 Rihanna
1
Modern Edition perpetuated by Lindsay Lohan
Lana Del Rey: Bio & Origins of (see #3 top search) and has 10 The Hobbit
2
‘Video Games’ Singer been a key cast member of a
3
2012 In Review: Stories That long, successful and diverse list December 2011
Turned Heads
of films. This focus has garnered
Scarlett Johansson Bio: From The 1 Lady Gaga
4
Horse Whisperer To The Avengers
Scarlett Johansson many
industry accolades. 2 Kim Kardashian
Amazing - Eagle Snatches Kid:
5 3 Nicki Minaj
Real Or Fake?

6 Top 10 Hottest Movie Moms 4 Shakira
Due out in May 2013, Star 5 Family Guy
7 Photoshoot - Carrie-Ann Trek Into Darkness is highly
6 Michael Jackson
Top 10 Michael Jackson’s anticipated. In this film, Captain
8 7 Justin Bieber
Thriller Trivia Kirk and the crew of the U.S.S.
9 Bird Poops On Sleeping Man Enterprise are tasked with 8 Drake
leading the deadly manhunt to 9 Lil Wayne
Star Trek Into Darkness:
10
New Trailer
capture the party responsible for 10 Naruto
an attack and settle an old score.


7

Spotlight on Indonesia
Indonesia’s top views and
searches for this month reveal
a melting pot of interests from
Top Indonesia Searches
Indonesian music, to American
cartoons and movies, to the December 2012
Japanese comic hero Naruto. The 1 Vanishing On 7th Street
holidays were also clearly top of
Noah is an Indonesian pop rock band. They are well 2 Noah
mind with two of the top views
known in Indonesia for their simple lyrics, catchy 3 Naruto
focused on spreading cheer.
beats and band member Ariel’s voice. The band has 4 Nikita Mirzani
popped up this month as number two on the list of top
5 Suster Keramas
searches for mobile video in Indonesia.
6 Lionel Messi

Top 10 Indonesia Videos 7 Luna Maya
In this mobile video titled
8 Tiger JK
“It’s Magic”, Criss Angel
1 It’s Magic
performs a magic trick 9 Super Junior

2 Jingle Bells with a live audience that 10 Radio Galau FM
The Movie
gets an extreme reaction.
Flashmob Orchestre Symphonique
3
Dans La Rue (Som Sabadell) Criss is an American December 2011
magician and illusionist.
4 Gangnam Style 1 Jennifer Lopez

5 Airform 2 Ariel Peterpan

3 Naruto
6 Hand
4 Julia Perez
7 Zap Spion As it is in many places 5 Luna Maya
Merry Christmas & Happy New around the world, 6 Ayu Ting Ting
8
Year 2013 soccer is immensely
7 Suster Keramas
9 Tom & Jerry - Muscle Beach Tom popular in Indonesia
live and in person, as 8 Anggun C S
10 Juventus Soccer well as on mobile video. 9 Katy Perry

10 Sarah Azhari


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Clippie Awards 2012
We’re unveiling our second annual Clippie Awards. Within
the more than 25 million mobile video views served by
Vuclip around the world every day, there’s an elite group of
exceptionally engaging clips. We tapped into our vibrant, active
community of mobile video consumers in India, Indonesia and
the U.S. to help us determine the best of the best.

India Best Advertisement Bollywood Stars Bollywood Clips
Samsung Galaxy Tab 2 Priyanka Chopra hates First Look Of Dabangg 2
Early Mornings!

Bollywood Movie Review Bollywood News Bollywood Trailer
Ek Tha Tiger Aamirs Dhoom 3 Jab Tak Hai Jaan Trailer*
Lehren Review Look Revealed

Gossip Hollywood Trailer Song
Amitabh Bachchan Life of Pi Mashallah Full Song -
Back with Rekha Ek Tha Tiger*

Sport News
Sachin Tendulkar- Chris Gayle and
World Record 200 Runs the Injured Girl

* Please note that this content is only viewable in India due to legal limitations.


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United States Top Trailer/Teaser Top Game Review Best Advertisement
Twilight Breaking Resident Evil 6: Jaguar Presents XJL
Dawn Pt 2 Everything You Ultimate at Jaguar
Should Know Playboy Party

Best Music Top Funny Scandal/Gossip
Whitney Houston - iPad Cuttingboard Jersey Shore
I Will Always Love You Crazy Weekend

Best Sports Most Strange Or Technology
Shocking
Usain Bolt Wins 2nd Lamborghini Gallardo:
Consecutive Olympic Grandma to Give Birth to Test Drive and Profile
100 Gold Her Grandchild

Indonesia Best Music Top Funny Artistic
PSY - Gangnam Style Neng Neng Nong Nang Light Painting
Neng Nong Indonesia Idol
2012

Most Shocking Most Strange Top Cute/Sweet
Amazing Car Theft kuntillanak.3gp Mother’s Day Sand
Drawing & Music

Best Performance Tie: Best Advertisement Tie: Best Advertisement
Great Italian LG: Tajemnica BERNAS - Chinese New
Motorbike Display Supermodelek Year Commercial -
Family Reunion Dinner
“Sek Fan” English


January 2013 Global Video Inisghts

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