Strategic management

1. TYBBA
Sem V (2022 – 23)
Prof: Dr Pallavi Rallan

2. Syllabus:
Module Topic
1 Introduction to Strategic Management
2 Hierarchy of Strategic Intent
3 Environmental Analysis (External and Internal)
4 Corporate Level Strategies
5 Business Level Strategies
6 Strategic Analysis
7 Strategic Implementation
8 Strategic Evaluation and Control

3. Reference Books:
Note:
- After the end of every chapter, reference notes will be emailed to students.
- It is the student’s responsibility to ensure that the notes cover all the topics taught in class.
Strategic Management and Business Policy – Azhar Kazmi
Strategic Management: Concept & Cases – Fred R David
Exploring Corporate Strategies: Text and Cases – Gerry Johnson, Kevan Scholes and Richard
Whittington
Strategic Management – Gregory Dess and Alex Miller
Strategic Management and Business Policy - Nitin Balwani
Strategic Management – LM Prasad

4. Marks Allocation:
Internal Continuous Assessment (ICA)
- Mid Term Exam (20 Marks)
- Class Assignments (15 Marks)
- Project and Presentation (15 Marks)
50 Marks
Term End Examination (TEE) 50 Marks
Total 100 Marks
Note:
- A minimum of 20 Marks is required to pass the TEE.
- A minimum of 50 Marks is required to pass the subject.

5. Mid Term Exam
 Tentative Date: 06th – 08th October 2022
 Max Marks – 20 Marks
 Max Time – 01 hour
 Paper pattern will be shared with the students in due course.
 Tentative Syllabus:
Module Topic
1 Introduction to Strategic Management
2 Hierarchy of Strategic Intent
3 Environmental Analysis (External and Internal)
4 Corporate Level Strategies

6. Class Assignments
 04 Class Assignments will be conducted of 05 marks each. Best 03 out of 04 marks will
be considered.
 In case a student misses a Class Assignment, no additional chance will be given to the
student for that particular assignment and the student will be marked ZERO for that
particular assignment.
 Details with respect to each assignment will be provided 05-07 days prior to the day
when the assignment is scheduled.

7. Project Details:
 Total of 10 groups are to be formed. Group size to be between 5-6 members.
 Each group will be informed about their project submission & presentation date around
1 week before the deadline.
 A day prior to the presentation, the group will be required to submit a soft copy
(Word/PDF) of their project report.
 The format used in the project report are as follows:
 Font Size: Title - 16, Sub Title – 14, Text – 12
 Font Style: Times New Roman or Arial
 Alignment: Justified
 Use of Pictures, Charts, Graphs allowed.
 No of pages: Should not exceed 20 pages (Main body of the report).

8. Project Details:
 Each group will be given a max of 30 minutes to present. Beyond 30 min the group will not
be allowed to continue, additionally marks shall be deducted for not confirming to the time
rule.
 All members of the group need to present.
 Although, PPT is usually preferred for presentation, the group members can be innovative in
their presentation.
 The group members need to be formally dressed.

9. Project Details:

10. Project Details:

11. Project Details:

12. Project Details:
 Marks Allocation: (Total Marks = 15)
10 Marks (Project) – Quality (and not quantity) of the research.
The formatting of the report and presentation.
These are group marks. This will remain the same for all group
members.
05 Marks (Presentation) – The way the presenter presents himself/herself.
The way the presenter presents the information.
The answer to the questions asked after the presentation.
These are individual marks. May differ among group members.