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Understanding Solar
January 2013
“Solar is so cheap today,
 that unless you tell me
   that you did a solar
 analysis yesterday, not
 last year or last month,
then your analysis is out
         of date.”
      – David Crane,
    CEO of NRG Energy
         3/2012
Solar Panel Prices Have Dropped Tremendously




                                                                                                                   Q3 2012:
                                                                                                                 Reported ASPs
                                                                                                                 61¢ to 76¢ per
                                                                                                                      Watt




                     Module Pricing Trends 1989-2011
         Source: EIA: October 19, 2011 http://www.eia.gov/totalenergy/data/annual/showtext.cfm?t=ptb1008; 2011 data point from GTM PVNews, April 2012
Utility Solar Power Now Beats Nuclear Prices,
   Nears Coal

                                                                                                                   Nuclear and
                                                                                                                    coal power
                                                                                                                   takes 9 – 10
                                                                                                                  years to build




                                                    Wholesale Electricity Pricing

Sources: Nuclear & Coal Costs: Entergy Arkansas Testimony (Docket 12-038-U); Utility Scale Solar – EPIA, NM PRC
Utility Solar Now Beats Natural Gas Peak Power




                                                  Wholesale Electricity Pricing

Sources: Gas Plants - EIA AEO 2012er; CCNG data point: Entergy 2012 APSC Testimony; Utility Scale Solar – EPIA, NM PRC
Residential Solar Competes in Many States Today
     (with more on the way)




                                         Residential Electricity Prices vs Solar Prices

                                                                          With new finance models, Americans are
                                                                          installing solar at no or low upfront cost.
Source: EIA (actual 2010, forecasted 2011-20); EPIA mid solar residential cost forecast
Competitively-priced
   solar has created a
virtuous cycle of market
 expansion and further
     cost reduction.
Solar is Rapidly Scaling




                             27.7 GW
                        Solar installed worldwide
                                 in 2011
By comparison:
     4 GW
 of nuclear went into
  operation in 2011
US Market is Showing Healthy Growth

                                                                               684 MW
                                         UP 77%                                Q3 2012
                                        First 3 Qs of                        installations
                                         2012 over
                           78% avg.
                                            2011
                             annual
                             growth
                           since 2006




                                        Annual U.S. Solar Market Growth
     The U.S. “is one of the most
important (solar markets), because it
 is one of the few places around the
  world where we are seeing market
               growth.”
                                          Source: DOE/EERE 2010 Data Book; 2011 data from SEIA/GTM Market Insight Report
     – Steven Taub, GE Capital
Solar Adoption is on a High Tech Trajectory:




                  US Cell Phone Market   Source: CTIA – The Wireless Asscoiation
In a race to market
 maturity, there are
always winners and
       losers.
Consolidation is a Sign of Maturity: Early
Automotive
         Year                                                                            Year
         1914                                                                            1984




                                                                             11.5 million cars
     2 million cars   After 70 years of mergers                            15 manufacturers
                          and bankruptcies
  350 manufacturers




# OF CAR MANUFACTURERS

# OF CARS PRODUCED
                                        Adapted from: Howard H Baker Jr. Center for Public Policy, University of Tennessee, Assessment
                                                      of Incentives and Employment Impacts of Solar Industry Development, May, 2012.
Consolidation is a Sign of Maturity: Early Dot
   Com
                                                                     ~5,000
                                                                   companies
                                                                   acquired or
                                                  $5 trillion       shutdown
                                                  of market
                                                    value
                                                   erased
                                                                                  Would you
                                                                                   call the
                                                                                 INTERNET
                                                                                  a failure?


                         NASDAQ closing prices from 1994 to 2008



Source: NADAQ Composite Index, Webmergers, Inc.
Mergers & Bankruptcies Are Nothing New . . .



       OIL INDUSTRY
Behind tumultuous
   headlines,
  solar is a true
American success
      story.
Solar Creates U.S. Jobs

            120,000 Americans
                                              work in solar today




 8



 7                  7x more jobs per                                                                       High growth despite
 6



 5
                         energy unit                                                                                recession
                                                               than coal                                   Solar employment grew 10x faster
 4
                                                                                                                   than the general economy
 3



 2



 1



 0
     Nat ural Gas   Coal     Nuclear   Wind      CCS      Biomass   Solar Thermal Geot hermal   Solar PV



                           Sources: Kammen, David M et al, 2004, Report of the Renewable and Appropriate Energy Lab, Putting Renewables to Work: How Many Jobs Can the Clean
                       Energy Industry Create?, Energy Resources Group, Goldman School of Public Policy, University of California, Berkeley.Wei, Max et al, 2010, Putting Renewables
                                 to Work: How Many Jobs Can the Clean Energy Industry Create?, Energy Resources Group, Goldman School of Public Policy and the Haas School of
                                                                                       Business, University of California, Berkeley, in Energy Policy, vol 38, issue 2, February 2010.
                                                                                                                                         Solar Foundation 2011 National Jobs Census
                                                                U.S. Bureau of Labor Statistics: May 2010 National Industry-Specific Occupational Employment and Wage Estimates
US Military Is Going Big on Solar
Completed US PV Projects
Completed US PV Projects
                             “This is about the bottom line of the United States
                             Army: it is about military effectiveness.”

                                  -Dennis McGuinn, US Navy Vice Admiral (ret.)




        DoD committed to 1200 MW on +50 domestic bases
      SolarCityto install 300 MW on 120,000 military residences
American Businesses Are Going Big on Solar




  Top 20 Companies Total:
  1.2 million solar panels
  700 systems in 25 states
   $47.3 million in annual
     utility bill savings
Major Financial Players Are Going Big on
Solar
Recent Investments




                                         $109B
                                        Saudi Arabia’s
                                         20-year solar
                                          investment
                                             plan
                           $5.7B
                            Recently
                           announced
                          investments
U.S. Utilities Are Investing in Solar
                                      Utility PV Pipeline              “My number one fear is we’ll be
                                                                       pushed to build natural gas at the
                                                                       expense of solar and wind . . .
                                                                       Ben Franklin said there are two
                                                                       certainties in life: death and taxes.
                                                                       To that I would add the price of
                                                                       natural gas.”

                                                                       - Jim Rogers, CEO of Duke Energy
                                                             20-fold
                                                            increase


                                                5-fold
                                              increase                           Expected Completion Date




Source: GreenTech Media, PV News, July 2012
The playing field and
the rules of the game
 are still designed to
support fossil power.

 It’s time for a new
         game.
Subsidies Pale in Comparison to Fossil Fuels
Solar Subsidies Pale in Comparison to Fossil Fuels



Fossil Fuel and
Solar
                                                                                                                                                            [ELI,
           $72.4 billion                                                                                                                                    SEIA]


           $2 billion
                                                                                                                                        [SEIA, Blumenauer,
                  $40 billion                                                                                                           Treasury]


                  $7-10 billion




                                        Estimating U.S. Government Subsidies to Energy Sources: 2002-2008 Environmental Law Institute, September 2009
                                         EstimatingSEIAGovernment Subsidies to Energyin the United States: A Comparison of Energy Technologies, (Solar Energy
                                                    U.S. Federal Energy Subsidies Sources: 2002-2008Environmental Law Institute, September 2009SEIA February 2011
                           “Ending Oil Industry Tax Breaks” Congressman Earl Blumenauer,United States: A Comparison of Energy Technologies, February 24, 2011
                                             Industries Association) Federal Energy Subsidies in the Third District of Oregon, www.blumenauer.house.gov, April 2011
                                            “ Ending Oil Industry Tax Breaks” Congressman Earl Blumenauer, Third District of Oregon, www.blumenauer.house.gov, April 2011
U.S. Lobbying Dollars




  http://www.opensecrets.org/lobby/
Bipartisan Public Support for Clean Energy


                                      91 percentof Americans say
                                      developing sources of clean
                                      energy should be a priority
                                      for the President and
                                      Congress


                                      85% of Republicans

                                      89% of Independents

                                      97% of Democrats




                     Sources: Public Support for Climate & Energy Policies in May 2011, Yale Project on Climate Change.
Understanding Solar
Solar is . .

Delivering record cost reductions
Achieving record market growth
Putting Americans to work in all 50 states
Transforming the U.S. energy economy

Not in 20 years. Not tomorrow. Today.

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Understanding Solar: January 2013

  • 2. “Solar is so cheap today, that unless you tell me that you did a solar analysis yesterday, not last year or last month, then your analysis is out of date.” – David Crane, CEO of NRG Energy 3/2012
  • 3. Solar Panel Prices Have Dropped Tremendously Q3 2012: Reported ASPs 61¢ to 76¢ per Watt Module Pricing Trends 1989-2011 Source: EIA: October 19, 2011 http://www.eia.gov/totalenergy/data/annual/showtext.cfm?t=ptb1008; 2011 data point from GTM PVNews, April 2012
  • 4. Utility Solar Power Now Beats Nuclear Prices, Nears Coal Nuclear and coal power takes 9 – 10 years to build Wholesale Electricity Pricing Sources: Nuclear & Coal Costs: Entergy Arkansas Testimony (Docket 12-038-U); Utility Scale Solar – EPIA, NM PRC
  • 5. Utility Solar Now Beats Natural Gas Peak Power Wholesale Electricity Pricing Sources: Gas Plants - EIA AEO 2012er; CCNG data point: Entergy 2012 APSC Testimony; Utility Scale Solar – EPIA, NM PRC
  • 6. Residential Solar Competes in Many States Today (with more on the way) Residential Electricity Prices vs Solar Prices With new finance models, Americans are installing solar at no or low upfront cost. Source: EIA (actual 2010, forecasted 2011-20); EPIA mid solar residential cost forecast
  • 7. Competitively-priced solar has created a virtuous cycle of market expansion and further cost reduction.
  • 8. Solar is Rapidly Scaling 27.7 GW Solar installed worldwide in 2011 By comparison: 4 GW of nuclear went into operation in 2011
  • 9. US Market is Showing Healthy Growth 684 MW UP 77% Q3 2012 First 3 Qs of installations 2012 over 78% avg. 2011 annual growth since 2006 Annual U.S. Solar Market Growth The U.S. “is one of the most important (solar markets), because it is one of the few places around the world where we are seeing market growth.” Source: DOE/EERE 2010 Data Book; 2011 data from SEIA/GTM Market Insight Report – Steven Taub, GE Capital
  • 10. Solar Adoption is on a High Tech Trajectory: US Cell Phone Market Source: CTIA – The Wireless Asscoiation
  • 11. In a race to market maturity, there are always winners and losers.
  • 12. Consolidation is a Sign of Maturity: Early Automotive Year Year 1914 1984 11.5 million cars 2 million cars After 70 years of mergers 15 manufacturers and bankruptcies 350 manufacturers # OF CAR MANUFACTURERS # OF CARS PRODUCED Adapted from: Howard H Baker Jr. Center for Public Policy, University of Tennessee, Assessment of Incentives and Employment Impacts of Solar Industry Development, May, 2012.
  • 13. Consolidation is a Sign of Maturity: Early Dot Com ~5,000 companies acquired or $5 trillion shutdown of market value erased Would you call the INTERNET a failure? NASDAQ closing prices from 1994 to 2008 Source: NADAQ Composite Index, Webmergers, Inc.
  • 14. Mergers & Bankruptcies Are Nothing New . . . OIL INDUSTRY
  • 15. Behind tumultuous headlines, solar is a true American success story.
  • 16. Solar Creates U.S. Jobs 120,000 Americans work in solar today 8 7 7x more jobs per High growth despite 6 5 energy unit recession than coal Solar employment grew 10x faster 4 than the general economy 3 2 1 0 Nat ural Gas Coal Nuclear Wind CCS Biomass Solar Thermal Geot hermal Solar PV Sources: Kammen, David M et al, 2004, Report of the Renewable and Appropriate Energy Lab, Putting Renewables to Work: How Many Jobs Can the Clean Energy Industry Create?, Energy Resources Group, Goldman School of Public Policy, University of California, Berkeley.Wei, Max et al, 2010, Putting Renewables to Work: How Many Jobs Can the Clean Energy Industry Create?, Energy Resources Group, Goldman School of Public Policy and the Haas School of Business, University of California, Berkeley, in Energy Policy, vol 38, issue 2, February 2010. Solar Foundation 2011 National Jobs Census U.S. Bureau of Labor Statistics: May 2010 National Industry-Specific Occupational Employment and Wage Estimates
  • 17. US Military Is Going Big on Solar Completed US PV Projects Completed US PV Projects “This is about the bottom line of the United States Army: it is about military effectiveness.” -Dennis McGuinn, US Navy Vice Admiral (ret.) DoD committed to 1200 MW on +50 domestic bases SolarCityto install 300 MW on 120,000 military residences
  • 18. American Businesses Are Going Big on Solar Top 20 Companies Total: 1.2 million solar panels 700 systems in 25 states $47.3 million in annual utility bill savings
  • 19. Major Financial Players Are Going Big on Solar Recent Investments $109B Saudi Arabia’s 20-year solar investment plan $5.7B Recently announced investments
  • 20. U.S. Utilities Are Investing in Solar Utility PV Pipeline “My number one fear is we’ll be pushed to build natural gas at the expense of solar and wind . . . Ben Franklin said there are two certainties in life: death and taxes. To that I would add the price of natural gas.” - Jim Rogers, CEO of Duke Energy 20-fold increase 5-fold increase Expected Completion Date Source: GreenTech Media, PV News, July 2012
  • 21. The playing field and the rules of the game are still designed to support fossil power. It’s time for a new game.
  • 22. Subsidies Pale in Comparison to Fossil Fuels Solar Subsidies Pale in Comparison to Fossil Fuels Fossil Fuel and Solar [ELI, $72.4 billion SEIA] $2 billion [SEIA, Blumenauer, $40 billion Treasury] $7-10 billion Estimating U.S. Government Subsidies to Energy Sources: 2002-2008 Environmental Law Institute, September 2009 EstimatingSEIAGovernment Subsidies to Energyin the United States: A Comparison of Energy Technologies, (Solar Energy U.S. Federal Energy Subsidies Sources: 2002-2008Environmental Law Institute, September 2009SEIA February 2011 “Ending Oil Industry Tax Breaks” Congressman Earl Blumenauer,United States: A Comparison of Energy Technologies, February 24, 2011 Industries Association) Federal Energy Subsidies in the Third District of Oregon, www.blumenauer.house.gov, April 2011 “ Ending Oil Industry Tax Breaks” Congressman Earl Blumenauer, Third District of Oregon, www.blumenauer.house.gov, April 2011
  • 23. U.S. Lobbying Dollars http://www.opensecrets.org/lobby/
  • 24. Bipartisan Public Support for Clean Energy 91 percentof Americans say developing sources of clean energy should be a priority for the President and Congress 85% of Republicans 89% of Independents 97% of Democrats Sources: Public Support for Climate & Energy Policies in May 2011, Yale Project on Climate Change.
  • 25. Understanding Solar Solar is . . Delivering record cost reductions Achieving record market growth Putting Americans to work in all 50 states Transforming the U.S. energy economy Not in 20 years. Not tomorrow. Today.

Hinweis der Redaktion

  1. The rapidly changing cost of solar is the single most important and untold dynamic affecting the story of solar power today.
  2. EIA: October 19, 2011 http://www.eia.gov/totalenergy/data/annual/showtext.cfm?t=ptb1008; 2011 data point from GTM PVNews, April 2012
  3. Consider the source, but in my view EIA projections tend to be conservative for fossil fuels, pessimistic for renewables 2020 assumption: $6 gas;Utility industry execs surveyed (B&V 2012): more (41.5%) thought gas would be over $6 in 2020, than though it would be less (35.8%)Gas is fuel of choice for most utilities; Half the CO2 of coal, but methane is 21x more potent GhG, not to mention fracking concerns Being adopted rapidly by utilities in face of nuclear and coal concerns
  4. On average, residential solar will be cheaper than grid electricity in the next few yearsThere are many other factors that need to be considered and this could be viewed as optimistic.
  5. Source: DOE/EERE 2010 data book; 2011 data from SEIA/GTM market insight report
  6. # cell phone subscribers:http://hypertextbook.com/facts/2002/BogusiaGrzywac.shtmlhttp://www.infoplease.com/ipa/A0933563.htmlSource: CTIA—The Wireless Association.
  7. The real winner here are the consumers. American energy customers who now have access to lowest cost solar ever.
  8. Solyndra Response 1: Auto industryAlready the subject of significant public misinformation, solar was thrown head first into the national spotlight following Solyndra’s high-profile bankruptcy. A highly politicized debate about the health of the industry and the merits of critical policy support has ensued. Solar’s new position as a political punching bag in an election year brings well-financed opposition. Conservative campaign powerhouses like the Koch Brothers and Grover Norquist and members of Congress like Cliff Stearns, Daryl Issa and Fred Upton have already been gearing up public attacks on clean energy as a proxy for the administration. Solar and renewable energy policy will continue to face increasing scrutiny in the press as a result of election year politics.
  9. By way of comparison, Bureau of labor statistics says - 79,500 Americans work in iron & steel manufacturing. 84,000 work in coal mining.
  10. Note that these brands aren’t known for being particularly green – they’re cost-savers going solar because it benefits their bottom line.
  11. For all its success, solar is still handicapped by rules, policies & regulations that are geared toward fossil generation. Contrary to popular opinion, there is no free energy market. Solar isn’t competing against alternative resources that stand on their own two feet. Government incentives and policies built our existing infrastructure – it’s time to use those tools to transform it again – but to one that’s cleaner, healthier, and more secure.
  12. U.S. incentives for solar lag far behind spending on well-established, conventional energy resources. In fact the federal government has long chosen a role of investing public dollars in energy via tax credits, subsidies and other incentives.
  13. Americans overwhelmingly support choosing the clean energy path rather than a business as usual approach to energy investment and development.