1Vondasoft has introduced completely new and a very simple concept in Online Reputation Management. Now just forget all those costly, verbose and data heavy analytics which only Einstein could understand. With a straight forward approach, always ON platform, any brand / corporate / celebrity can start using Vonda engine in flat 5 minutes. Yes ..Just 5 mins. So what are you waiting for? Just contact Vonda representative - info@vondasoft.com
1. Measure, analyze and shape your online image
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2. Outline
Key questions about your brand’s online image that that Vonda answers
Four secrets to Vonda value
Sample report
Next steps
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3. Like it or not….
50% users have interacted with a brand 75% have read expert views on
in the last one year. consumer electronics
77% have visited product websites after reading
the reviews
….you cannot ignore your perceived image in social media
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4. Have you ever wanted to….
Know what people are talking about you in social media?
Measure how often you & your competition get mentioned?
Understand brand associations (current/emerging/fading), response to
campaigns, product releases?
Analyze and get actionable information out of the multitude of voices?
Participate in conversations that shape your online image?
If your answers to these questions are YES, then can help….
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5. Vonda value in image management
An engine to capture, measure & analyze the buzz and proactively
participate in social media
Chatter Missed
Vonda
Ability to shape
online image
Traditional
Resources
/ spend
Representative, not to scale
Chatter volumes
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6. Four secrets to Vonda value
Single window to
• Scan multiple Social Media
• Filter relevant content
Sense • Present the Real Time True Image
• Emotional Quotient of Buzz
Analyze • Trends & Patterns
• Monitor escalation index for real time
Shape intervention
• Tracking effect of intervention
• Manage Online Brand Image
Empower • Product /service aspects, consumer
experience, competitive insights
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7. Secret # 1 – Scan & sense social media
Discern the buzz about the
Brand in social media
– The corporate image
– Aspects of the brand e.g.
for a restaurant:
ambience, service, intangi
bles etc
– Get unbiased and
unsolicited feedback from
consumers
Almost real time: In less than 5 minutes of posting on media like
Twitter, Facebook fan pages
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8. Secret # 2 – Analyze & Understand
Analyze and draw
meaningful inferences
out of the chatter
– The tenor of
conversations/
opinions expressed
– Measure how often
you & your peers get
mentioned and in what
context
– Trends and patterns
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9. Secret # 3 – Shape
Intuitive and business user friendly : Provides
summary, dashboard, detailed results on login without the need for
repetitive entry of key words
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10. Secret # 4 – Empower
Discovers ‘unknown unknowns’ for
brands/ products and identifies
associations.
– Emerging and fading associations to
measure efficacy of ongoing campaigns
– Brand trends
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11. Sample report for a quick service restaurant. Specific details have been
masked in the interest of confidentiality.
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12. Snack Foods STORYBOARD* 28/10/12 2100 HRS
The Volume for Snack Foods (mentions across all media) is 332 for the
trailing four day time period (Oct 24th -28th)
The corresponding volume for Bakers is 2102
What is the Buzz about ‘Me’ & ‘My Competition’
Today
50%
Since 24/10/12 Peak 27/10/12
332 126 55
Buzz Volume Break up by Media
Facebook
88%
10% 12% Snack Foods Twitter
10%
Bakers
News/
Blogs 1.9%
Staple Foods
78%
YouTube
0.1 %
* The name of the Brand and its competitors, specific key words have been masked, but the metrics are authentic
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13. Snack Foods STORYBOARD 28/10/12 2100 HRS
Sentiment Analysis Across Media Key Themes
☺
23% 69% 8%
Attribute Analysis
Validation:
Are these the attributes that
the ad and media spend is
targeting to improve?
Bakers – High on Features –
New product discussions
such as ‘Tacos’
Whereas Snack Foods is
perceived high on
availability with discussions
Snack Foods on regions such as Bakers
Mumbai, Delhi etc
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14. Snack Foods STORYBOARD 28/10/12 2100 HRS
Comparative Volumes by Media for period Oct 24th - 28th
Observations
2500 While the twitter
volumes for Snack
2000 Foods is on par with its
nearest competitor
1500 Facebook Bakers, the Facebook
volumes are
Twitter significantly lower.
1000
Snack Foods needs to
500 do invest more to
generate Facebook
0 activities to catch up
Snack Foods Bakers with competition
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15. Snack Foods STORYBOARD 28/10/12 2100 HRS
Analysis of Key Conversation themes
Themes finding mentions in Media
Snack Foods Bakers Observations
1. Snack Foods campaigns
not emerging as themes.
Eg;
Smoothie Breads
1. Bell the Taco
2. Smack the snack
Burger Veg Tacos 3. Chicken Tikkas
2. Bakers new product launch
- Breads, specifically Non-
Non-Veg veg stuffed emerging as a
Fries
Stuffed strong theme in Chatter
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16. Snack Foods STORYBOARD 28/10/12 2100 HRS
Campaign analysis across Media
Smack the Low proportion of
Bell the Taco Chicken Tikkas
Snack mentions compared
to the overall
• 28 likes • 16 likes • 65 likes
mentions (almost
• 35 comments • 0 comments • 12 comments
5K) as of 9 pm Oct
29th
Facebook Volume (Last 5 days)
10% Considerably low volume on
9% Facebook fan page for last 5
Snack Foods days compared to nearest
competitor
Bakers
81%
Staple Food
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17. Snack Foods STORYBOARD 28/10/12 2100 HRS
Conversation Trends – Snack Foods
Current Associations
High mentions of
locations and
competition in
discussions.
Conversations on
Starbucks is fading as it
Emerging Associations Fading Associations was related to its launch
in India
There are few
conversations emerging
on product attributes
like food, drink, tikki
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19. Next steps….
Validate the search attributes: key words etc
Validate social media/forums to scan
Compare with the results from the Vonda engine with current findings
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20. Measure, analyze and shape your online image
About Vonda
Mumbai, India based startup to make social media scanning more actionable for decision makers
Contact:
raj@vondasoft.com | Cell +91 98672 82549 | Mumbai, India
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