If you’re running an online store, it can be tough to know where to start or grow your existing online presence. In the same manner that a one-time workout won’t exactly get anyone into tip-top shape, SEO isn’t a one-and-done solution, either. The best way to grow and maintain a strong online presence is to build up your SEO muscles over time. Our personal SEO trainers are here to show you how to focus on different muscle groups so you can get your online store lean and mean in no time! In this webinar, we’ll discuss effective SEO strategies from a basic “easy” workout regimen to an intermediate to a more advanced and rigorous routine. Regardless of your familiarity with SEO, we’ll walk you through specific actions you can take to improve your store’s overall online visibility. At the end, we’ll do a live Q&A so you can get in your unanswered questions. Join us and find out which SEO workout plan your store needs to become a more successful & profitable business!

2. Adrianne Beutnagel
Sr. SEO Team Lead
Maria Rivera
SEO & Social
Media Specialist
Meet Your
Personal
SEO Trainers

3. ● Tweet Q’s to
#SEOworkout
● Chat in GotoWebinar
Today’s Agenda
Workout Plans
● Easy
● Moderate
● Rigorous
#SEOworkout
2
SEO Basics
● Onsite practices
● Offsite practices
1
Live Q&A
3

4. What is SEO?
#SEOworkout

5. Onsite SEO
SEO BASICS

6. Title Tag + Meta Description
#SEOworkout

7. Onpage Content

8. User Experience + Navigation

9. Go Mobile!
#SEOworkout
● Responsive design
● Check out our themes!

10. Offsite SEO
SEO BASICS

11. Link Building
● Valuable, related websites
● Backlinks = a vote for your site
● Go for quality, not quantity
#SEOworkout

12. Website Reputation
● Star rating on review sites
● Give the best service you can
● Stay away from controversy
#SEOworkout

13. Content Strategy
● Turn current content into
different pieces of content
● Answer common questions
#SEOworkout

14. Example: The Sausage Maker

15. Social Media
● Tied to SEO
● Can increase online visibility
● Drives qualified, engaged traffic
#SEOworkout

16. What Channels are Right for Me?
Facebook
By far the most
popular
and versatile
Instagram & Pinterest
Image-driven
Twitter
Humor, news and
quick bits of info
#SEOworkout

17. There Are Many
Other Channels,
But...
● Commit to your business’s
online presence
● Ensure your site is properly
linked
#SEOworkout

18. Easy SEO Workout Plan
#SEOworkout

19. Who is This Good For?
● Just launched
● Haven’t done any SEO work yet
#SEOworkout

20. Where Do I Start?
#SEOworkout
● Landing pages
● Start broad

21. Quick and Dirty Plan
● URL
● Title Tag
● Meta Description
● H1
● Onpage Content
#SEOworkout

22. Optimizing Pages:
URL & Title Tags
URL
● Short and sweet
● Category or product name
Title Tag
● Composed of keywords
● Describe what’s on the page
● Keep around 60 characters
#SEOworkout

23. Optimizing Pages:
Meta Descriptions
● Elevator pitch and
call-to-action
● 156 character limit
● Ignore meta keyword section
● Helpful SERP tool
● Learn More About Tags
#SEOworkout

24. Optimizing Pages:
H1s & Onpage Content
H1
● Heading
● Demystifying the H1 Tag
Onpage Content
● A couple paragraphs
● Questions to answer
○ What products are on this page?
○ How does someone use them?
○ Why should people shop here?

25. Example: Golf Website
#SEOworkout

26. Migrated
Needed fresh content and tags
Migrations commonly experience a dip
Example: Clothing Boutique
#SEOworkout

27. Good for: no previous SEO work
Optimize URLs, title tags, meta descriptions,
H1s and onpage content
(Ignore the meta keywords tag!)
Prioritize & set aside time each month
Recap: Easy Workout Plan
#SEOworkout

28. Moderate Workout Plan
#SEOworkout

29. Who is This Good For?
● Familiar with SEO
● Invested time and effort into
tags and content
#SEOworkout

30. Check Organic Traffic & Revenue

31. Audit Your Store
● Review tags
● Ensure proper length
and accuracy
● Look beyond top categories
#SEOworkout

32. Find the Photo Alt Tag
#SEOworkout

33. Images
● Search engines are blind
● Image alt tag for products
● Have multiple images from a
variety of angles
● Use people and show the
product in action
● DIY Photography Guide
Blog Post
#SEOworkout

34. Tackling
Duplicate Content
● Don’t copy product content
● Provide new and useful content

35. Blog & Content
Strategy
● How to Set Up a Blog for Your
Volusion Store
● Write posts relevant to your
industry
● Example: Convertible Soft Top
merchant
● Update regularly
#SEOworkout

36. Recap: Moderate Workout Plan
Good for: familiar with SEO
Review tags
Optimize images
Tackle duplicate content
Blogging and content
#SEOworkout

37. Rigorous Workout Plan
#SEOworkout

38. Who Is It Good For?
● Established brands
● Strong onsite SEO foundation
● Budget to throw around
#SEOworkout

39. Self-Audit Your
Store…Again
● Is my work within Google
Guidelines?
● Are there any avenues of online
marketing I haven’t explored?
● Does my product allow for
influencer marketing?

40. Different Things You Can Do
Link building
Social Ads
Local SEO
Email Marketing Video Marketing
Schema Markup
Technical
optimization Resource articles
Forum Outreach
Infographics

41. Example:
Sausage Maker
● Established brand
● Needed some onsite
refinement
● Regular blogging
● Influencer and social media
● Link building
#SEOworkout

42. Example: Heath
Food Store
● Have been engaged in SEO
for several years
● Maintaining high quality
content
● Update new products
● Various offsite tactics:
infographics, blogging, local
#SEOworkout

43. How To Tell If It’s Working

44. Google Analytics
Start analyzing traffic in 3 steps:
1 2 13
Sign up for
Google Analytics
Add tracking
code
Learn about your
audience
Read Our Blog Post to Learn More!
#SEOworkout

45. Acquisition > All Traffic >
Channels
Channel
Traffic Sources
#SEOworkout

46. Behavior > Site Content > Landing Pages
Landing Pages

47. Conversions > Ecommerce >
Product Performance
Product
Performance
#SEOworkout

48. Audience > Geo > Location
Geographic Location

49. Audience > Mobile > Overview
Mobile Traffic

50. Remember
SEO is a long-term strategy!
#SEOworkout

51. SEO Deals for Webinar Viewers!
Deals are valid until July 31st, 2017.
Don’t forget! Take the survey at the end and let us know
you need Google Analytics installed on your site for free!
Moderate
Free setup fee
for 3 month plan
or
Free 6th month
for 6 month Starter
& Advanced Plans
Rigorous
Free 6th month
for Premium SEO
Easy
$50 Starter Audit
or
$100 Off
Advanced Audit
Call 1-877-591-7006 to get started.

53. SEO Deals for Webinar Viewers!
Deals are valid until July 31st, 2017.
Don’t forget! Take the survey at the end and let us know
you need Google Analytics installed on your site for free!
Moderate
Free setup fee
for 3 month plan
or
Free 6th month
for 6 month Starter
& Advanced Plans
Rigorous
Free 6th month
for Premium SEO
Easy
$50 Starter Audit
or
$100 Off
Advanced Audit
Call 1-877-591-7006 to get started.

54. Good for: no previous SEO work
Optimize URLs, title tags, meta descriptions,
H1s and onpage content
(Ignore the meta keywords tag!)
Prioritize & set aside time each month
Recap: Easy Workout Plan
#SEOworkout

55. Recap: Moderate Workout Plan
Good for: familiar with SEO
Review tags
Optimize images
Tackle duplicate content
Blogging and content
#SEOworkout

56. Remember
SEO is a long-term strategy!
#SEOworkout

57. SEO Deals for Webinar Viewers!
Deals are valid until July 31st, 2017.
Don’t forget! Take the survey at the end and let us know
you need Google Analytics installed on your site for free!
Moderate
Free setup fee
for 3 month plan
or
Free 6th month
for 6 month Starter
& Advanced Plans
Rigorous
Free 6th month
for Premium SEO
Easy
$50 Starter Audit
or
$100 Off
Advanced Audit
Call 1-877-591-7006 to get started.