This document discusses how non-profits can use social media and the web to engage volunteers. It provides statistics on internet and social media usage and notes that platforms like Facebook, Twitter, LinkedIn and YouTube can be used to share information, educate others, network, and advocate. Some challenges of using social media include losing control of conversations and balancing organizational identity with personal identities. The document recommends establishing an identity and interacting with others rather than focusing only on the organization. It provides examples of how non-profits can use various social media platforms and lists resources for non-profit technology.

1. Using the Web & Social Media for Volunteer Engagement April 2010

4. In 2005, 8% of online adults had a profile on an social network site. 35% had one in January 2009. Today, 45% do. Pew Internet & American Life Project (September 2009)

7. Flickr From 24.9 million users in February 2009 to 23.2 million users in February 2010 YouTube From 74 million users in February 2009 to 104 million users in February 2010 Taken from Quantcast (March 2010)

11. Website

12. Website

13. Website

14. Facebook Page

15. Facebook Page

16. Facebook Page http://www.facebook.com/VolunteerHoward

17. Twitter Tips from John Haydon: http://johnhaydon.com/category/twitter-tips/ Twitter

18. Twitter

19. Twitter Lists

20. Blogs

21. Blogs

22. Blogs

23. Blogs

25. The Arc of Howard County http://www.youtube.com/user/ArcHoward YouTube

26. Flickr

27. Flickr

28. http://mashable.com/2010/04/28/non-profit-location/ Location-based Applications

29. Location-based Applications

30. Fundraising

31. Fundraising

32. http://www.archoward.org/ Fundraising