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How to use A.I. (like ChatGPT & Bard) to
maximize your SEO workflows
Fun Disclaimer Time
A.I. Already Changed From When We
Made This
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3
TRUTH
SIMPLE
DON’T PANIC
We’re all figuring this out
01 LITTLE BACKGROUND ON AI
02 PROS & CONS
03 USING AI TO BUILD EFFICIENCY TODAY
04 WHERE AI FOR DIGITAL IS LIKELY HEADED
AGENDA
TODAY’S
A.I. - A Little History Lesson
6
TIMELINE
A LITTLE HISTORY
1956 2015
1997 2022
7
HOW IT WORKS
A LITTLE HISTORY
WHY IS THIS EXPLODING?!?
A LITTLE HISTORY
ChatGPT
● GPT-3 Language Model = Way Better
○ 3.5 & 4
● Free application ChatGPT Launches
Tech Is Catching Up Fast
● AI went from “nice to have” to “table stakes”
○ E.g. Google & Bing
Some Pros & Cons
“AI is a Seismic Shift In How
the World Works”
–CMO, ZAPIER
PROS
USING AI IN DIGITAL MARKETING
CONS
USING AI IN DIGITAL MARKETING
ChatGPT & Bard -
A Few Use Cases
14
Research
15
Ideation
16
Writing
Content
17
Writing Code
18
Data
Analysis
ChatGPT & Bard - Channel Tactics
20
MASTER YOUR PROMPTS
#1: Context + Role
#2: Clear Topic
#3: Questions
#4: Follow-Up
#5: Examples
#6: Feedback
CHANNEL TACTICS
21
MASTER YOUR PROMPTS
CONTEXT
For V9Digital.com we are trying to do a better job providing thought leadership in the areas of
SEO, Social Media, Google Analytics & Content Marketing. The brand has a fun, informal tone
& we are talking to Directors of Marketing, Heads of Marketing, CMOs, etc. You are a
professional Digital Marketer who is really smart, but helps simplify concepts down in a
friendly, positive manner. Don’t respond yet.
CLEAR TOPIC
We want to write a 3-email drip series for when someone completes a lead form. Don’t
respond yet.
QUESTION
What are some email topics we should consider including in a drip series for new sales
prospects, that are too salesy and also have a fun, informal tone?
CHANNEL TACTICS
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A GIFT FOR YOU
CHANNEL TACTICS
ChatGPT Prompt “Cheat Sheet” for SEO
✓ Simple guide to structuring a prompt
✓ Prompts for everything we’ve got listed here
✓ Our feedback on which prompts worked the
best :)
Download at: www.V9Digital.com/ai/
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23
SEO STRATEGY
CHANNEL TACTICS
- Structure your SEO Strategy
- Best Practices
- Specific Ideas for Best Practices*
- Specific Goals / KPIs / Personas*
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24
KEYWORDS
CHANNEL TACTICS
- Keyword Research
- Competitive Keyword Research
- Semantic Keywords & Optimization
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25
OPTIMIZATION
CHANNEL TACTICS
- Optimization recommendations
- Keyword insertion
- Content expansion
- Generate Schema*
- MetaData*
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26
CONTENT DEVELOPMENT
CHANNEL TACTICS
- Content GAPs
- Content Topics*
- Titles*
- Content Outlines*
- Content Research (e.g. infographics)
- Writing Copy
- Rewriting Copy*
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27
LOCAL SEO
CHANNEL TACTICS
Google Profile:
- Optimized profile information*
- Q&A*
- Business Updates & Posts*
Additional
- Optimize your local SEO page
- Find directories you should be listed in*
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28
LINK EARNING
CHANNEL TACTICS
- Link earning ideas
- Find relevant sites for links*
- Write outreach emails
- Ideas for being newsworthy*
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29
TECH SEO
CHANNEL TACTICS
- Creating Tags
● (e.g Hreflang, Robots.txt)
#that’s-about-it
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30
SEO REPORTING
CHANNEL TACTICS
● Report Best Practices*
● GA4 Event Setup*
● Looker Studio How-Tos
● UTMs*
● Tool Recommendations
Where’s This Headed?
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32
A.I. Is Growing Up Fast
Where’s This Headed?
Note: GPT = Only 1 Language
Model
- LaMDA (Google)
- Bloom (BigScience)
- Gato (DeepMind)
- SableDiffusion (Stability AI)
33
THERE’S AN APP PLUGINS FOR THAT
USING AI IN DIGITAL MARKETING
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34
Legal Ramifications
Where’s This Headed?
● Liability & Accountability
● Intellectual Property Rights
○ Copyright Violations
● Data Protection / Privacy
● Surveillance
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35
Ethics
Where’s This Headed?
● Bias & Discrimination
● Privacy
● Security
● Job Displacement
● Misinformation / Fake Content
● Transparency / Accountability
● Making Humanity Dumber vs.
Smarter
● Existential (Skynet Theory)
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36
Be Thinking About
Where’s This Headed?
Potential to Lose
Unbranded SEO & Paid
Search Traffic
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37
Be Thinking About
Where’s This Headed?
Importance of
Building a Brand
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38
Be Thinking About
Where’s This Headed?
Build Your 1st Party Data
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39
Be Thinking About
Where’s This Headed?
Up-Level Skills:
(1) How can you leverage A.I.
(2) What do you do better
than A.I.?
Resources to Help
You Keep Momentum
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● ChatGPT
● Bard
● Grammarly
● Originality.ai
● SEMRush
● Clearscope / Surfer SEO
● Canva
● FlexClip
● Fathom
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TOOLS
MY FAVORITE
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● OpenAi.com
● Search Engine Journal
○ great article on prompts &
follow-up
● AI Magazine
● AI Trends
● artificialintelligence-news.com
● LinkedIn #ai #chatgpt
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TO FOLLOW
AI NEWS SITES
Need A Hand?
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● Answer digital marketing questions via email
email: hello@v9digital.com
● Share today’s slides :)
● Connect & engage with you / your brand on
social media
● Have a casual conversation about your digital
program (email us for a scheduling link)
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WE’RE HAPPY TO
NO COST
THANK YOU
https://www.V9Digital.com
hello@V9Digital.com

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How to Use AI (Like ChatGPT & Bard) in your SEO & Content - A Comprehensive SlideShare Presentation

  • 1. How to use A.I. (like ChatGPT & Bard) to maximize your SEO workflows
  • 2. Fun Disclaimer Time A.I. Already Changed From When We Made This
  • 3. Image goes here 370 x 540 pixels 3 TRUTH SIMPLE DON’T PANIC We’re all figuring this out
  • 4. 01 LITTLE BACKGROUND ON AI 02 PROS & CONS 03 USING AI TO BUILD EFFICIENCY TODAY 04 WHERE AI FOR DIGITAL IS LIKELY HEADED AGENDA TODAY’S
  • 5. A.I. - A Little History Lesson
  • 7. 7 HOW IT WORKS A LITTLE HISTORY
  • 8. WHY IS THIS EXPLODING?!? A LITTLE HISTORY ChatGPT ● GPT-3 Language Model = Way Better ○ 3.5 & 4 ● Free application ChatGPT Launches Tech Is Catching Up Fast ● AI went from “nice to have” to “table stakes” ○ E.g. Google & Bing
  • 9. Some Pros & Cons
  • 10. “AI is a Seismic Shift In How the World Works” –CMO, ZAPIER
  • 11. PROS USING AI IN DIGITAL MARKETING
  • 12. CONS USING AI IN DIGITAL MARKETING
  • 13. ChatGPT & Bard - A Few Use Cases
  • 19. ChatGPT & Bard - Channel Tactics
  • 20. 20 MASTER YOUR PROMPTS #1: Context + Role #2: Clear Topic #3: Questions #4: Follow-Up #5: Examples #6: Feedback CHANNEL TACTICS
  • 21. 21 MASTER YOUR PROMPTS CONTEXT For V9Digital.com we are trying to do a better job providing thought leadership in the areas of SEO, Social Media, Google Analytics & Content Marketing. The brand has a fun, informal tone & we are talking to Directors of Marketing, Heads of Marketing, CMOs, etc. You are a professional Digital Marketer who is really smart, but helps simplify concepts down in a friendly, positive manner. Don’t respond yet. CLEAR TOPIC We want to write a 3-email drip series for when someone completes a lead form. Don’t respond yet. QUESTION What are some email topics we should consider including in a drip series for new sales prospects, that are too salesy and also have a fun, informal tone? CHANNEL TACTICS
  • 22. Image goes here 370 x 540 pixels A GIFT FOR YOU CHANNEL TACTICS ChatGPT Prompt “Cheat Sheet” for SEO ✓ Simple guide to structuring a prompt ✓ Prompts for everything we’ve got listed here ✓ Our feedback on which prompts worked the best :) Download at: www.V9Digital.com/ai/
  • 23. Image goes here 370 x 540 pixels 23 SEO STRATEGY CHANNEL TACTICS - Structure your SEO Strategy - Best Practices - Specific Ideas for Best Practices* - Specific Goals / KPIs / Personas*
  • 24. Image goes here 370 x 540 pixels 24 KEYWORDS CHANNEL TACTICS - Keyword Research - Competitive Keyword Research - Semantic Keywords & Optimization
  • 25. Image goes here 370 x 540 pixels 25 OPTIMIZATION CHANNEL TACTICS - Optimization recommendations - Keyword insertion - Content expansion - Generate Schema* - MetaData*
  • 26. Image goes here 370 x 540 pixels 26 CONTENT DEVELOPMENT CHANNEL TACTICS - Content GAPs - Content Topics* - Titles* - Content Outlines* - Content Research (e.g. infographics) - Writing Copy - Rewriting Copy*
  • 27. Image goes here 370 x 540 pixels 27 LOCAL SEO CHANNEL TACTICS Google Profile: - Optimized profile information* - Q&A* - Business Updates & Posts* Additional - Optimize your local SEO page - Find directories you should be listed in*
  • 28. Image goes here 370 x 540 pixels 28 LINK EARNING CHANNEL TACTICS - Link earning ideas - Find relevant sites for links* - Write outreach emails - Ideas for being newsworthy*
  • 29. Image goes here 370 x 540 pixels 29 TECH SEO CHANNEL TACTICS - Creating Tags ● (e.g Hreflang, Robots.txt) #that’s-about-it
  • 30. Image goes here 370 x 540 pixels 30 SEO REPORTING CHANNEL TACTICS ● Report Best Practices* ● GA4 Event Setup* ● Looker Studio How-Tos ● UTMs* ● Tool Recommendations
  • 32. Image goes here 370 x 540 pixels 32 A.I. Is Growing Up Fast Where’s This Headed? Note: GPT = Only 1 Language Model - LaMDA (Google) - Bloom (BigScience) - Gato (DeepMind) - SableDiffusion (Stability AI)
  • 33. 33 THERE’S AN APP PLUGINS FOR THAT USING AI IN DIGITAL MARKETING
  • 34. Image goes here 370 x 540 pixels 34 Legal Ramifications Where’s This Headed? ● Liability & Accountability ● Intellectual Property Rights ○ Copyright Violations ● Data Protection / Privacy ● Surveillance
  • 35. Image goes here 370 x 540 pixels 35 Ethics Where’s This Headed? ● Bias & Discrimination ● Privacy ● Security ● Job Displacement ● Misinformation / Fake Content ● Transparency / Accountability ● Making Humanity Dumber vs. Smarter ● Existential (Skynet Theory)
  • 36. Image goes here 370 x 540 pixels 36 Be Thinking About Where’s This Headed? Potential to Lose Unbranded SEO & Paid Search Traffic
  • 37. Image goes here 370 x 540 pixels 37 Be Thinking About Where’s This Headed? Importance of Building a Brand
  • 38. Image goes here 370 x 540 pixels 38 Be Thinking About Where’s This Headed? Build Your 1st Party Data
  • 39. Image goes here 370 x 540 pixels 39 Be Thinking About Where’s This Headed? Up-Level Skills: (1) How can you leverage A.I. (2) What do you do better than A.I.?
  • 40. Resources to Help You Keep Momentum
  • 41. Image goes here 370 x 540 pixels ● ChatGPT ● Bard ● Grammarly ● Originality.ai ● SEMRush ● Clearscope / Surfer SEO ● Canva ● FlexClip ● Fathom Image goes here 370 x 540 pixels TOOLS MY FAVORITE
  • 42. Image goes here 370 x 540 pixels ● OpenAi.com ● Search Engine Journal ○ great article on prompts & follow-up ● AI Magazine ● AI Trends ● artificialintelligence-news.com ● LinkedIn #ai #chatgpt Image goes here 370 x 540 pixels TO FOLLOW AI NEWS SITES
  • 44. Image goes here 370 x 540 pixels ● Answer digital marketing questions via email email: hello@v9digital.com ● Share today’s slides :) ● Connect & engage with you / your brand on social media ● Have a casual conversation about your digital program (email us for a scheduling link) Image goes here 370 x 540 pixels WE’RE HAPPY TO NO COST