Presentation media kit that shows the unique interactive services which support the 24/7 live talk radio hosts on the VoiceAmerica and World Talk Radio Networks. We have been the pioneers in this industry online for 10 years and are the leading network producing LIVE programming on 7 uniquely branded channels.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
VoiceAmerica Host Media Kit
1. Hosting Opportunities
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AMERICA AMERICA
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Variety Business SPORTS
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AMERICA Health & Wellness
Wellness
Talk Radio Network
Hosts on the VoiceAmerica Talk Radio Network are hand-selected by our
Executive Producers who work with them to develop quality content that will add
value to our programming lineup.
“Users continue to prove that they want to consume radio on
their terms,” said Tom Webster, vice president, Edison Media
Research. “On-demand media and a wealth of portable devices
are creating listening occasions that were previously either
unavailable or under-utilized, which is increasing the overall
demand for audio content.”
voiceamerica.com | twitter.com/voiceamericaTRN | facebook.com/voiceamerica
2. The Network
“Speak Up, The World is Listening”
Since 1999, the VoiceAmerica Talk Radio Network has been
streaming live Internet talk radio programs, featuring more than
200 hosts broadcasting on seven genre based channels: its agship
VoiceAmerica Variety Channel, VoiceAmerica Health & Wellness,
VoiceAmerica Business, VoiceAmerica Sports, 7th Wave Network,
e Green Talk Network and Power Up Motorsports Channel.
VoiceAmerica™ is the single largest producer of original Internet
talk radio programming in the world.
Our goal is to help you make an impact in the fast-paced world
of Internet media by placing your message and brand identity
front and center, far beyond simply “having a website” or “having
a podcast.” We are innovators with a proven platform to support
your broadcasting, marketing and interactive solutions. We work
with new, emerging and veteran media personalities to further
establish and create a complete media presence to a rapidly
expanding Internet audience. All VoiceAmerica hosts are custom
branded with our industry leading services and patented
technologies.
VoiceAmerica provides complete production, delivery, and
on-demand archive delivery for VoiceAmerica hosts. At the
center of this o ering is our patented technology that provides
show hosts with instant broadcasting capabilities from their
own websites and with instant syndication through a liate
sites. In addition, VoiceAmerica assists in the creation of
sponsorship, advertising and advanced distribution
models for VoiceAmerica programming.
Our professional sta of Executive Producers
are looking for new shows and talented hosts
to join our daily line-up of live and on demand
programming. We are interested in further
discussing the possibility of you hosting a show on
the network helping to enhance the quality of our
broadcast and deliver your voice and vision to the
world.
voiceamerica.com | twitter.com/voiceamericaTRN | facebook.com/voiceamerica
3. Online Branding
Welcome To VoiceAmerica.com
Having a website is a necessary element in
any marketing strategy, but as broadband
penetration increases, consumer demand
for interactive media also increases, and
having a static website may no longer be
enough to satisfy your online audience.
At VoiceAmerica, our designers work
to develop a unique look and feel to
strengthen your presence on the Internet
and begin building your online identity
from the ground up.
Every show on the VoiceAmerica network has a customized on-demand library. e host’s library contains their previous
show archives that can be accessed at any time, but it also acts as an important SEO (Search Engine Optimization) tool for
the host. e host page is not only informative, but it contains many interactive features that internet users have come to
expect.
Host Page Features
» Customized show graphics
» Past Shows on-demand library
» Detailed show descriptions and host bio
» Multiple website, email & download links
» RSS subscription & bookmarking links
» eCard distribution capabilities
» MP3 show downloads
» iTunes integration
» VoiceAmerica media library bookmark links
» Guest links & highlights
» Branded favicon for bookmarks and desktop shortcuts
» Sharing capabilities (email, Facebook, MySpace, Digg, etc)
* Jay Taylor , Jay is a former banker & value investor
whose picks greatly exceeded the S&P 500 since 2000.
4. Marketing for All Hosts
As the average time spent online increases, those who have a strong Internet presence are likely to emerge more successful.
When you become a show host, the VoiceAmerica team gives you all the marketing tools and development support you need
to thoroughly brand yourself online and expand your audience.
Production & Promotion:
All VoiceAmerica shows are professionally produced and air live once a week on one of our seven genre-based networks (with
at least one rebroadcast per show). We give our hosts total creative freedom over their weekly broadcast and content with
professional advice and training. Upon signing into the VoiceAmerica Network, you have a dedicated in-house Executive
Producer as well as the Host Services department and engineering sta who work with you to develop and produce all of the
elements necessary to brand you as an Internet Talk Radio Star. All shows include professional production of:
» Openers, closers, show promos & re-joiners
*Dez Clark, graduated from Wake Forest
» Commercial spot for the host played 3 times during show with a Communications degree and
» Promotional commercial for the show promoting it daily across the currently plays for the Chicago Bears
channel
» Graphic show promotion on the network website one week prior to airing
(many hosts use this to help brand themselves)
» Custom branded show page
Weekly eCard Campaigns
VoiceAmerica provides personalized eCards for each episode that can be sent
directly through the host page. Not only are you able to forward this to your current
database, but your guests and listeners are able to access this and forward this to
their network which helps build and maintain a strong listenership.
#1 Google™ Ranking in
the Industry
IAB reports that 89% of online adults have used
search engines, and 49% use them daily. By becoming
a VoiceAmerica host, you become a member of the
online community that is ranked number one for
“internet talk radio” as well as “live internet talk radio”
on the Google™ search engine.
Social Network Sharing & Direct Feeds
VoiceAmerica understands that social networking and user interaction have become a vital part of any media website, so we
provide all of our hosts with one click sharing capabilities to all of the most popular online sites such as Twitter, Facebook,
LinkedIn and many, many more. Your on-demand library
also includes bookmarking links, a branded favicon and a
direct RSS feed so listeners are only one click away.
5. Marketing for All Hosts
Newsworthy Press Releases
Hosts are entitled to release up to three newsworthy press releases each quarter that VoiceAmerica will submit to various PR
outlets on the internet upon approval. By sending their news release through various PR sites and telling their story online,
we help increase their search engine ranking and drive tra c to the VoiceAmerica host page.
iTunes Syndication
Apple’s iTunes is one of the most popular online content delivery systems for downloading music, movies and
podcasts directly to iPods and other portable devices. VoiceAmerica submits all new shows to be syndicated
through their podcast directory to further distribute your radio show across the web creating multiple points
of presence and distribution (upon iTunes approval).
Host Page Customized Sponsor Kit
*Eddie George, Heisman Trophy *Michael Knight, Michael Knight has been a
winner & former NFL running back motorsports industry insider for almost 40 years
Sponsorship Support
We create a customized sponsorship package, tailored speci cally to your show, to help generate advertising revenue and cross-
promotional marketing opportunities (this is available to all hosts after their initial 13-week pilot series). e sponsorship
package is tailored to meet each host’s individual needs and may include:
» Custom Branding with Show Description & Host Bio
» Internet Radio & VoiceAmerica Marketing Information
» Advertising & Sponsorship Pricing Breakdown
» Internet Radio Statistics & Demographics
» Testimonials, Featured Guests & more!
6. Demographics
The VoiceAmerica network of channels currently has over half a million
monthly listeners and continues to grow. - Jan. 2010
Online listening has resulted in the highest total weekly audience for online radio since Arbitron and Edison began tracking
this measure in 2000.
» irteen percent of Americans age 12 and older reported listening to online radio in the last week.
» Fifteen percent of Americans age 25-54 are weekly online radio listeners.
» Online radio delivers 14 percent of persons in the prime 18-49 radio buying demo.
Internet Radio Breakdown: Voice America Audience:
» 42% of our listeners are female and 58% of our
listeners are male
» 57% of our female listeners are between the ages of
25-49
» 43% of our male listeners are between the ages of
25-55
» 62% of respondents have listened for over a year
» 42% have been listening for 5 months or less
» 68% say they tuned in 3 or more days each week
*Speci c demographics are driven by the content, the
host and the show
Scarborough Research reports the Online Listener Breakdown:
leading digital consumers are:
» More likely to be white collar
» 57% live in a household of $75K or more
» More educated: 36% have a college degree or
more
» More entrepreneurial
» More involved with corporate purchasing decisions
» Slightly above average political participation
» Active and athletic & more likely to be fans across
sports leagues
» Heavy streamers & downloaders of internet media:
69% Download audio; 33% listen to streaming audio
» Heavy online spenders: 54% have spent over
$500; 35% have spent over $1,000; 18% have spent
over $2,500
7. VoiceAmerica Hosts
Personalities that have done or currently do shows on the
VoiceAmerica Talk Radio Network:
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AMERICA
Eddie George, Heisman Trophy winner & former NFL running back
George Lucas Foundation, Director George Lucas’ Educational Foundation
Variety Dr. Pat Baccili, International award winning talk radio host & TV commentator
Dan Kroll, Dan has the opportunity to talk to the biggest names in daytime television
Royal Caribbean, Travel cruise line
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Gary Null, New York Times best-selling author & 25 year radio show veteran
Jack LaLanne, Fitness guru for more than 50 years
Health & Wellness Gloria Horsley, Founding member of Open to Hope Foundation, expert in grief counseling
John Gray, Best selling author & relationship expert “Men are From Mars, Women are from Venus”
Teri Arranga, Director of Autism One & general manager of Autism One Radio
Jordan Kimmel, Business expert on ABC, CNBC, & Fox Business News
AMERICA Jordan Goodman, Weekly commentator on NBC News at Sunrise
Business Monroe Diefendorf, International speaker & frequent guest on “Dollars & Sense”
Mike Norman, Fox News Business contributor
Jay Taylor , A former banker & value investor whose picks exceeded the S&P 500 since 2000
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Ray Ellis, Former NFL Safety Philadelphia Eagles & the Cleveland Browns
Pat Summerall, Former NFL player & Sportscaster at CBS, FOX & ESPN
SPORTS Kwamie Lassiter, Former NFL Safety for the Arizona Cardinals
Andre Rison, 5 Time All-Pro Receiver and 2 Time World Champion
Dez Clark, graduate of Wake Forest with a Communications degree and currently plays for the Chicago Bears
Clark
Dr. Joe Dispenza, Scientist, author, public speaker
Dispenza
Dr. Demartini, World-renowned speaker/author appearing on Larry King Live & e Early Show
Demartini
Dr. Zhi Gang Sha, Bestselling author & renowned healer in both the East and West
Sha
Gabriel Cousens, Internationally celebrated spiritual teacher, author, lecturer & World Peace worker
Cousens
Sri Ram Kaa & Kira Raa, Columnists for UFO Magazine & featured in Newsweek
Raa
Jill Buck, Author of the Go Green Initiative
Buck
Terry K. Phelan, Featured in Natural Home and Mother Earth News magazines
Phelan
Betsy Rosenberg, Regular guest on CNN Headline News & Fox’s Hannity and Colmes
Rosenberg
Nelson Martinez, Developed campaigns for Sony, Miller Brewing, Domino’s, the NFL & Verizon
Martinez
Larry Henry, Indianapolis 500 worldwide radio broadcaster, writer & producer for Ford Racing podcast
Melvin Benzaquen, Featured in the New York Times, Forbes & All Muscle
Michael Knight, Michael Knight has been a motorsports industry insider for almost 40 years
Alli Owens, In ‘04 Owens was chosen to be part of Lyn St. James Academy driver development program
8. The VoiceAmerica Platform
The VoiceAmerica team provides you with the tools and development support you
need to successfully brand yourself online and expand your audience. There are
no restrictions by time or geographical boundaries to listen to on-demand shows,
so you have the opportunity to expand your global reach. The offered platform is
available to all VoiceAmerica hosts.
Show Development: Our hosts receive all of the training
and support they need to successfully deliver radio shows with
quality production and e ective marketing tools. e talented
development, production and graphics teams tailor to the
creative ideas of the hosts while also o ering advice and new
ideas based on their extensive experience in the industry.
Online Branding: Our graphics and production team can
e ectively brand hosts’ on-demand libraries to be consistent
with their current web presence, or work with them to develop
a new look that conveys the message and theme of their ideas.
e on-demand library acts as an information hub to keep
listeners informed and connect them to every aspect of your
online marketing e orts.
Marketing: We give our hosts all of the marketing tools
they need to reach their targeted audience and build a strong
listenership. ese tools include professionally produced
promos and commercials, newsworthy press releases, a weekly
*Jordan Kimmel, Business expert on ABC, CNBC, & Fox eCard campaign, and greater search engine optimization.
Business News
Distribution: Not only do we broadcast your show at least
twice a week on one of our niche channels, we also syndicate
Audience: e online radio audience is a favorable it through iTunes. In addition, we provide MP3 links, RSS
demographic, currently estimated at 69 million and feeds, bookmarking links, eCard distribution capabilities, and
rapidly expanding. Our networks have a large reach many more sharing capabilities (email, Facebook, Myspace,
within that community and we make it easy for listeners etc) directly from your on-demand library.
to nd the unique content they are looking for.
User Interactivity: As the online social networking trend continues to grow and the internet has evolved into more of a
2-way communications platform, the user experience becomes more important than ever. VoiceAmerica understands these
principles and we have implemented many features such as: an online media library where users can track their favorite
shows and receive customized recommendations; bookmarking & sharing links that post directly to Twitter, Facebook,
LinkedIn and most of the other popular networking sites; and RSS subscriptions that feed directly onto their RSS reader
of choice. We make it easy for the user to feel connected and track all their favorite shows on the VoiceAmerica Talk Radio
Network.
Sponsorship Support: We create customized media kits that include information about the show as well as the VoiceAmerica
network to help generate advertising revenue for our hosts (once the show continues, after the initial pilot series).