Employees are expecting more freedom to work the way they choose. And they want the technology they use at work to be as good as what they use in their personal lives. It's time we gave work a serious rethink. Read more:

2. Every now and then
you’ll meet someone
who will say...

3. “I remember
when working
life was so
much easier.”

4. “We went to the
same place everyday.
We worked 9–5.
We went home again.”

5. “Doing business
was about pressing
the flesh...

6. “...chewing
the fat”

7. “…making
the calls.”

8. And if someone
wasn’t in you found
out like this.

9. “You see, life was a little
slower back then but you
knew exactly where
you stood.”
Then they’ll say:

10. “No, no, no.
Working life is surely
much better since the
advent of…”
And you might say:

11. ...this

12. ...and
these

13. ...then
this

14. ...and
this

15. ...and these

16. ...and these

17. ...and these

18. ...and these

19. ...andall
of these

20. “I mean we’ve got so
many more ways to
get the job done now.”
You might add:

22. The problem
with this...

23. The constant
battle with this…
...the constant
battle with this

24. The many times
you’ve had to ask
“where’sDavetoday?”

25. All the time trying to
remember which
one the document’s
stored on…

26. When it really
shouldn’t be saved
on any of them.

27. Because this is
still your official
work computer.

28. All the customers
who expect you to
deliver a service as
good as this.

29. When you’re
actually delivering
a service like this.

30. And then maybe just
maybe, you start to
agree that...

31. work just isn’t
working as well
as it could do.

32. “What if we could
rethink work as we
know it?”
So you say:

33. “What, like making
work easier, more
productive and a
better experience
for all?”
And they say:

34. “Yes. Something
like that.”
To which you say:

35. “What if you had everything
you needed to get the job
done, there when you need it,
wherever you go?”
So they say:

36. “Like a single, digital workspace in
the Cloud so I can work effectively
wherever I choose?”
And you say:

37. “Yes, just what
I was thinking.”
Despite not knowing what
the Cloud is, they say:

44. “Wow, that sounds
like a truly unified
communication solution.”
And then someone says:

45. “We have no idea what
that is, but if you want
to call it that you’re
welcome to.”
To which you both reply:

46. “Just imagine what
would be possible with
such a thing.”
Then that gets you thinking:

47. “People working
the way they prefer,
coming together in
an instant to get to
the job done?”

48. “Yes.”
“People working
the way they prefer,
coming together in
an instant to get to
the job done?”

49. “Giving customers real
choice in the way they
interact with us?”

50. “Yes, that
too.”
“Giving customers real
choice in the way they
interact with us?”

51. “Predictable, per user
pricing, and no need for
a large capital outlay?”

52. “Precisely.”
“Predictable, per user
pricing, and no need for
a large capital outlay?”

53. “The ability to think
differently about how
we use our physical
workspace?”

54. “Righto.”
“The ability to think
differently about how
we use our physical
workspace?”

55. “Tapping into new talent and
attracting the next generation
of employees?”

56. “Spot on.”
“Tapping into new talent and
attracting the next generation
of employees?”

58. “Oh dear, we’re forgetting
we’ve already got a
mish mash of different
technology and contracts.”

59. “If only there was a partner
who could help, wherever
we’re starting from – at a pace
that suits our business.”
To which you reply:

60. “I know just the people.”
Only for someone to add:

62. They call it Unified
Communications and
Collaboration.
Youcancall
it whatever
you want.
“They call it Unified
Communications.”
“You can call
it whatever
you want.”

63. Let’s make every
business ready
for anything