4. A. Objective
- Celebrate 7th year of JPA in VIetNam
- Communicate with the target audiences the message – Low fare, high care
B. Target Audiences
- Single & Young Couples
- Families
- Young Business Men
C. Working Time
One day – 23/05/2015
D. Location
SC Vivocity ( Deal by Detsu )
E. Scope Activation Area
8 x 15 m
F. Budget :
200 mil VND
5. To delivery Jetstar’s message – High Care, Low Fare, we
make target audiences to understand by 2 impression points :
- Decor Activation Area
- Game Activities to link Jetstar
7. Event Booth of space is inspired by sharp shapes with stylized walls as
star of Jetstar
Idea Decoration
8. LAYOUT DESIGN
Game 1
Game 2
Game 3
Mainstage
Game 4
Decoration
Area of 7th
Jetstar
Aniversary
Welcome Gate
15 m
8 m
Low fare of
Activation Area
High Care of
Activation Area
Layout Design
9. A giant 7 number will be arranged from 700 Jetsta airplane models in
between space to make impression for 7th Jetstar Anniversary
Anniversary
Idea to decor 7th Jetstar Anniversary
12. Game 1
2,4tr
1,8 tr???
Theo bạn, giá vé
rẻ nhất từ Hồ Chí
Minh đến sân bay
Nội Bay – Hà Nội
là bao nhiêu ?
Tôi đoán
giá vè là
1,5tr
1,2tr
Objective :
Highlight price beat guarantee
How to play :
- Audiences will apply database of airfares to
compare them together.
- Through those information, audiences have to
guest the lowest Jetstar fare on the same
route for a comparable time in 30s
Reach Game :
5 people /time
Gift :
A key chain for game winner
Guest the lowest fare
13. Game 2 Lucky Friday Frenzy
Register Register
Register
Objective :
Highlight Friday Fare Frenzy
How to play :
Audiences will login in virtual Friday Fare
Frenzy and register to grab a low fare on sale in
the shortest time by computer keyboard to be
covered letters.
Reach Game :
3 people /time
Gift :
A badge for game winner
14. Game 3 The Champion to arrange luggages
Objective :
Highlight high care through role-playing game
How to play :
- Audiences will have to role in a flight attendant and
help to arrange luguages in airplane cabin.
- They have to find out anyway for arranging and
finishing challenge with 10 lugguages ( From small to
big ) in 45s.
Reach Game :
1 people /time
Gift :
A Jetstar package for game winner
15. Objective :
Highlight high care through role-playing game
How to play :
- Audiences will have to role in a flight attendant to
serve drinks in aircraft cabin.
- To finish challenge, player will cross a zigzag balance
beam with a drinks tray in 1 minutes.
( Keep balance to drinks tray which is not overflowed in
moving time )
Reach Game :
1 people /time
Gift :
A Jetstar hat for game winner
Game 4 The Champion to ballance on air
16. Players will have a chance to receive a zero domestic fare when
they join in and win all games by luckydraw
JETSTAR CHAMPIONSHIP
