Mobility management allows businesses to reach customers anytime, anywhere through mobile commerce technologies. Increased smartphone and mobile internet usage is driving more online purchases and services through mobile devices. M-commerce sales are growing substantially, with a 101% increase in mobile retail sales from 2013 to 2014. Customers also appreciate the flexibility to access online services through their mobile devices. Websites that are optimized for mobile usability see more visitors convert to customers, with 61% leaving mobile-unfriendly sites and 67% more likely to purchase from optimized sites. M-commerce has advanced e-commerce through gamification and mobile banking, ticketing, and other services.

1. Mobility Management

2. Introduction
Customers prefer simple and friendly ways in buying or banking or any other work
they do. Hence, your business outputs should be designed in a customer-friendly
manner, which eventually makes a path to your organizational success. Considering
this strategy, many business executives are adopting to M-Commerce technology,
which delivers the electronic commerce / e-commerce capabilities directly into the
customer’s hand, anytime and anywhere, via wireless technologies.

3. Let’s have a look at how m-commerce will help evolve your business by increasing the
sales and services.

4. Increased Usage of Smartphone and Mobile Internet
Mobile internet allows people to quickly buy products and access various services from
wherever they may be. According to an e-Marketer report, mobile phone penetration
will rise from 61.1% to 69.4% of the global population, between 2013 and 2017. And
more than half of the mobile audience will use the internet. This proves that the
increased usage of Smartphone and other mobile devices will overtake desktop based
internet access.
M-commerce Sales are increasing
Retail sales via mobile devices have increased 101% in the first
quarter of 2014, as compared to that of 2013. Also the average order
value on purchases through smart phones increased by 12%, page
views on smart phones are about 56% and the conversion rates for
these devices are about 29%. The increased sales and services
through m-commerce will hence help grow your business.

5. Flexibility to Access
As every user is flexible in using mobile devices, it is pretty comfortable and easy to
access online payments, etc. A customer can access and login to various mobile
messengers like Gmail, Facebook, and other networking platforms. This will enhance the
customer usability of m-commerce and so your sales.
Mobile-friendly websites drive more Customers
According to a Google study, mobile friendliness is a key factor
while purchasing a product. The study reveals that 61% of
visitors quickly moved to another website due to mobile-
unfriendliness and 67% of visitors were more likely to buy from
a mobile-friendly site. They believe that you can turn your
visitors into customers with a mobile-friendly site.
M-commerce has taken the concept of e-commerce to the next
level, where transacting and buying through mobile is being
driven via gamification elements. M-commerce is not restricted
only to content purchase and delivery, it also involves in mobile
banking, ticketing, mobile ATM, money transfer, marketing,
advertisements, browsing, etc.
Vmoksha is a pioneer in enabling your business to go mobile.
With our diverse platforms and services, we develop,
implement & deliver user-friendly apps & solutions to meet
client needs.

6. Contact Us:
vmokshagroup.com
2799 & 2800, Srinidhi, Sector-1, 27th Main,
HSR Layout, Bangalore – 560102
Tel: +91 – 80 – 4137 6300
Fax: +91 – 80 – 2258 0501
Email: information@vmokshagroup.com