2. Company Overview
Founded: 1995
Employees: 3000
Penetration: 25 Provinces in China (Si-Tech), Hong Kong and
International (Teamshub), USA (E-Mobile)
Business: Telecom Products & Solutions, Cloud Computing & Big Data
Technologies, Mobile Internet Solutions
Customers: Telcos, Government, SME
BOUT
US
A
3. Positioning: ICT Expert in Cloud, Big Data & Mobile-Internet Era
Integrated ICT solutions leader in Cloud, Big Data & Mobile-Internet era
Telecom operators’ long-term & best partner
1/3 of telecom software systems in China
400 millions end user hosted
1st professional BOSS vendor for Chinese Telcos
Co-contributor of BSS specifications for Chinese
Telcos
Smart Products
Innovative Apps
Targetable Services
Efficient Works
Convenient Life
Happy Experiences
ISSIONM
4. Successful Cases
4
China Mobile
Business Support System
(incl. CRM & Billing)
Online Charging System
Integrated IT Administration
System
Business Intelligence
System
ICT MAS solutions
Partner Relationship
Management System
China Unicom
HQ Group Clients Sales
Management System
Business Support System (incl.
CRM & Billing)
Online Charging System
Grid Marketing System
Business Assurance System
Industry Applications
Management Platform
China Telecom
Business Support System (incl.
CRM & Billing)
Knowledge Base System
IT Management System
Partner Relationship Management
System
E-Channel System
E-Commerce Platform
VAS Management System
Pay-TV
Business Support System (incl. CRM & Billing)
CMMB BOSS
SARFT (The State Administration of Radio Film and
Television of China) Satellite Broadcasting BOSS
Business Intelligence System
VAS Management System
Broadband Certification System
Online Customer Service System
MVNOs
China Unicom HK (International)
China Satcom Telecom Company
Tianjin Dagang Oilfield
Shenzhen Aisidi Telecom
Shenzhen Telling Mobile
ROJECTP
5. Awards & Certifications
Member of Tele Management
FORUM (TMF)
Class 1 Certification of National
Computer Information System
Integration
6. Pursuit of Excellence
6
• In January 2015,
SI-TECH has
joined
successfully
OpenStack
Community as a
Sponsor.
• SI-TECH is the
fourth Chinese
company which
joins this
Community after
Huawei, ZTE and
Inspur.
8. 1. Business Challenges
8
The key factor to survive in industry competition, is to fulfill customers
various, dynamic needs, and to maximize their satisfaction.
Telcos must provide end-to-end convergent business and dynamic
packages.
Convergent Business
Fixed-line
Fixed-line ＋ ADSL
+ Mobile
Fixed-line ＋ ADSL
Fixed-line ＋ ADSL
+ Mobile + IPTV
IntegrationLevelinChina
Telecom
Integrated Networks
Internet
Fixed-line
Network
Mobile
Network
(3G & 4G)
Integration
9. • Different User Experiences
• Hard to implement a new service
• Difficult to provide convergent business
• Difficult to deploy new system
• Hard management & automation
• High capital expenses on hardware &
maintenance
2. IT Challenges
System1 System2 System3
OS
Middleware
Server
Storage
App1
Data
OS
Middleware
Server
App2
Data
OS
Middleware
Server
App3
Data
StorageStorage
Interface Interface Interface
Logic Logic Logic
Traditional IT Architecture brings
challenges to telcos
10. 3. OTT Threats
OTT players bring new challengers from outside of the industry
12. SI-TECH View of Next Generation BOSS
Customize-
zation
Social Seamless
Transparent
Fusion
Openness
Real-time E-Business
Key features of business systems in mobile internet era
Corresponding abilities required to BOSS
Smart
Socialization
• Sharing among
customers
• Communication
abilities of C2C, C2O
• CRM
• Customer social circles
Customization
• Customer behavior
collection
• Behavior data analysis
• Customized marketing
• Customization ability
of products
Seamless Interaction
• Integration of internal
& external channels
• Channels automation
• Cooperation from
online to offline
Real-time
• Real-time notification
• Real-time renewal
• Real-time analysis
• Real-time marketing
Transparency
• Products
• Services
• Consumptions
Smart
• Smart service
experience
• Smart information
service
• Smart sales
Fusion
• Industry chains
• Products fusion &
package
• Products bargain
Openness
• Construct COP
• Open IT/ CT
capabilities
E-Business
• Support Internet
marketing models like
Groupon/ Seckill
Bidding
13. Landscape of SI-TECH IT Solutions
Planning & Consulting Integration & Supervision
Monitoring &
Maintenance
R&D
Support & Testing
Services
Eco-
System
Carriers/
SME
Mobile
Internet
Open
API
Encapsulation
of Abilities
Corporate Portal
Official Website
Corporate Mobile Cloud
Developer Portal
App Store
CRM Billing BI
PaaS
SaaS Product
Mgmt.
Hot Billing
Accounting
Real-time
Analysis
Settlement
Sales
Mgmt.
Customer
Mgmt.
OCS
Off-line
Analysis
Marketing
Mgmt.
Statistics
Report
Real-time
Statistics
Mobile App Development Platform
Business Process/Rules Engine Message Middleware
Open Capability Platform Data Integration Platform
aPaaS
DaaS
iPaaS
uxPaaS
Distributed Database Distributed Cache
Distributed File System Distributed NoSQL
Products&Solutions
IaaS
Server Virtualization
Virtualized
Resources
Storage Virtualization Networks Virtualization
StorageX86 Servers Networks
Physical
Resources
CloudMgmt.Platform
14. Fusion of Apps
based on SOA
Fusion of
Platforms based
on Cloud
DB&MW Unified
Deployment
Unified Mgmt.of Resources
& Flexible Extension
Servers Integration
& Virtualization
Storage Integration
& Unified Backup
Network Integration
& Unified Safety
SI-TECH Supports Telcos to Transit from Traditional IT to Cloud
Traditional
Enterprise
Data Centre
Changing
Enterprise
Data Centre
Next–
generation
Data Centre
System1 System2 System3
OS
Middleware
OS
Middleware
OS
Middleware
SOA:BPM+ESB
PORTAL
Component
Virtualized & Distributed Platform
Auto Mgmt. & Maintain Platform
APP
Platform
Component Component
System1 System2 System3
OS
Middleware
Server
Storage
App1
Data
OS
Middleware
Server
App2
Data
OS
Middleware
Server
App3
Data
StorageStorage
Interface Interface Interface
Logic Logic Logic
15. SI-TECH Convergent BSS Supported China Telecom in Realizing
End-to-end Business
China Telecom cut-over CDMA data from
China Unicom to construct a mobile(CDMA) BSS,
resulted in two sets of BSS, Billing, Order
Management, Product, and Fulfillment.
SI-TECH helped China Telecom to build the
Mobile BSS within four months, and built an Unified
Portal System bridging between M-BSS and F-BSS.
Data, business flows and portals are converged like
one system.
Fixed-line BSS
Fixed-line
CRM
Fixed-line
Billing
Mobile BSS
Mobile
CRM
Mobile
Billing
Unified Portal
CRM Side Capabilities
Order
Mgmt.
Marketing
Mgmt.
Customer
Service
Billing Side Capabilities
Integrated
Billing
Accounting
Integrated
Settlement
Customer
Mgmt.
Marketing
Resources
Channel
Mgmt.
Product
Mgmt.
Service
Provisioning
Basic
Capabilities
Mediation
Convergent BSS
Within 6 months, SI-TECH successfully
rebuilt a new convergent BSS for China
Telecom, to support fixed-line, mobile,
broadband and Integrated all-businesses.
16. SI-TECH Smart Pipe System Helped China Mobile to Regain the
Leading Market Position in 4G Era
• Smart Pipe System is not a separate or new system
• It’s based on the transformation of CRM, Billing, E-Channels, OSS and other incumbent
systems that are constructed by SI-TECH and has integrated their capabilities.
OCS
Policy-Billing
Center
Web OP
CRM
Capability Open Platform (COP)
Big Data Center
E-Channel
2G
Users
Cooperation
Center
Smart
Marketing
Services
Center
Business
Intelligence
Center
2G
Users
Smart Pipe System
Hinweis der Redaktion
On the horizontal axis, you have virtualization, or the ability to pool the IT resources to reduce capital expense of hardware, software and facilities.
On the vertical axis, is standardization…with common software stacks , operational policies, and improved service management. The farther you can drive standardize the more you reduce operating expense – like labor and downtime – which is far and away the fastest growing piece of the IT spend.
The more standardization you are able to achieve within your infrastructure, the greater the economies of your operating expenses become. Similarly, the more you leverage virtualization within your IT infrastructure, the greater the economies of your capital expenditures will be. So addressing both standardization and virtualization is key to reduce infrastructure costs, while still meeting the dynamic needs of the business.
结合多方经验，BOSS系统需从业务、技术和管理A等多维度提升能力，应对移动互联网时代业务系统特征
Low support efficiency
Business acceptance was complicated, with low speed and high error rate
Too many interactions, causing low efficiency
Information was stored in different systems
Cannot initiate cross-business package, e.g.: call time sharing;
Poor customer experience: too long handling procedure, to many complaints.
Poor user experience for operator staff
Market growth was slow
Comprehensive Business Order Capabilities: one-stop all-business handling, bundle sales according to requirements. Business handling in less than 5 minutes.
Unified Product Mgmt.: provide all-business products such as mobile, fixed-line, broadband, etc., and unified product list management. Up to more than 1000 kinds of products
Unified Customer Mgmt.: unified customer UI, customer merge & split, precise marketing for targeted customers.
Unified Resource Mgmt.: mgmt. on full lifecycle of all business resources such as mobile phone, fixed-line phone, broadband, etc. To support resource of hundreds types;
Unified Service Capabilities: All-business credits Mgmt., service quality assurance, customer care and retention.
Integrated Billing: Multi-business bundle sales, flexible pricing, unified pricing, comprehensive accounting handling, etc. Support On-line Charging System .
It is based on the transformation of CRM, billing,eChannel, OSS and some other existing systems which is constructed by Si-tech and integrates their capability.
1：独立部署，系统解耦
构建单独智能管道
支撑系统承载新增流量业务
对现支撑系统影响小。
2：快速支撑发展：
基于服务能力开放平台，
争取实现基于手机APP的
小而快的创新型业务。
（如自服务门户、合作伙伴自服务门户等）
3：助力互联网云化架构落地
本架构快速实现互联网架构在安徽移动落地
4：考虑业务融合演进
原2G用户逐渐融合于统一OCS。三大中心未来逐渐支撑基于流量的融合业务受理、服务等支撑能力。所有数据融合于统一大数据中心
