2. You conquered farms, then cities and the
underworld......
Now....Rule the GALAXY!!!!!
In memory of your loved one create
a universe that you want him to go to..
For $199.99 - buy and dedicate a star to your loved one ,
“because few things are above the price tag”
Let the galaxy get built around it
Build planets!!! moons!!!!! develop resources!!!!
“A constellation for your loved ones...a universe of your own”
By Hemant gai and Sagar
3. Concept
We are creating a platform called galaxy with star galore. User can buy
these stars and names it after their loved ones especially those who are no
more and want to dedicate a star to them.
These stars can be linked together to form constellation using bridges
on our user interface.
User will be treated as a level 1 customer of this platform who owns the
space of a particular star.
We will help launching various recreational services like games and other
applications for each of these stars.
User can sell these services by marketing them to new individuals. User
will be free to collect revenue from these individuals but will have to
share royalty fee with platform management.
Further star owner can build 3D Malls on its space and sublease space
further to various companies like Levis jeans to sell Merchandise.
By Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan
4. Infrastructure and Technology
We will use Java and Oracle to build this platform,
Light flash can also be used. We will buy Linux hosting
space to build this platform.
Location of star can be visible using any “Astro app”
like Google Sky.
By Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan
5. Revenue generation
Revenue will come from four sources
Level 1 customer (Star owners) -These will be acquired
directly by management of Galaxy platform
Level 2 customers, these will be acquired by star owners,
star owner has to share royalty fee for each customer with
management of Galaxy platform
Advertising revenue- Using our user interface we will
market advertising space to various companies.
If star owner decides to sublease the space, for example
there may be a situation where star owner builds 3D Malls
on its space and sublease the space in mall to various
companies who can sell merchandise.
By Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan
6. Marketing
We will carefully choose our marketing strategy using
viral marketing, internet marketing and later on
buying TV advertisement.
Print T-shirt, bands, etc with the location and name of the
star
We have lot of out of box techniques which can be
applied to make it successful.
By Neeraj Umarjikar, Divya Shridhar Vivek Kumar ,
Gaurav Mahajan & Sunaina Mahajan
7. Unique selling proposition
We will position our marketing effort around emotional quotient and
pride themes. Idea is everybody has a feeling of love towards there
close one's so a high emotional quotient is involved and secondly it is a
matter of pride to own a star on galaxy platform. This is matter of
mental satisfaction also.
We can bring in high profile individuals, corporate etc. to own a star:
Beauty Pageants , Grammy winners, Oscar winners get a star named
after them.
Corporate can name a star after their star employee, retirement, long
service, etc
Educational institutions can have Star named after academic
achievers
Government can have star named after presidents, eminent
personalities, etc
We have a technology patent in mind for this platform which we
would like to discuss with interested funding sources in person.
By Neeraj Umarjikar, Divya Shridhar Vivek Kumar ,
Gaurav Mahajan & Sunaina Mahajan
8. Future roadmap
We plan to develop this solution in a phased manner;
slowly we can add more functionality to existing
framework.
By Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan
9. Key Resources
Budget will be needed to construct infrastructure of
this platform, hire a technology company to develop
product and a part of budget will go in marketing
efforts for this platform.
By Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan
10. Business Model
Business Model and Financial Projection
including Return on Capital invested (please refer
to detail slides)
Total cost to start project= $47,000
Payback period=1.84 years
Average ROCE for 2 years=54%
By Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan
11. Business Projections
Particulars Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Total
Star Ownership Fees 3,000 4,000 6,000 7,875 3,750 4,125 2,750 3,000 34,500
Royalty revenue 54 153 325 576 836 1,161 1,560 2,076 6,741
Advertisement Revenue 1,000 2,500 5,000 5,000 6,500 8,450 10,985 14,281 53,716
Total Revenue 4,054 6,653 11,325 13,451 11,086 13,736 15,295 19,356 94,957
Direct Expenses
Website Maintenance Charges 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 40,000
Server Maintenance 500 500 500 500 500 500 500 500 4,000
Total Direct Cost 5,500 5,500 5,500 5,500 5,500 5,500 5,500 5,500 44,000
Contribution (1,446) 1,153 5,825 7,951 5,586 8,236 9,795 13,856 50,957
Pay back Period 1.84 Years
Average ROCE for 2 years 54%
By Vivek Kumar , Gaurav Mahajan & Sunaina Mahajan
