2. Definition
Personal Media - private individuals use
media technologies to create and share
personal expressions through digital
networks
e.g. mobile phones, email, instant messenger,
blogs and photo-sharing services
Mass Media- providers of generally
accessible information
4. First personal media
First personal media- 1977
Alan Kay and Adele Goldberg - portable
personal computer was a personal dynamic
media
Archiving different types of files, writing and
editing texts, drawing or painting and
experimenting with animations and music
5. Traditional communication media
Personal media- letter, telephone
conversations
limited group of associates
Mass media- newspapers and television
shows
large group of people
6. Digitalisation & complexity of media
Media becomes multi-functional
Same media, but purposes of both mass
media and private
Example:
Email- mass communication purposes,
private communication
Internet- commercial online magazines and
personal homepages
8. Niklas Luhman’s theory
The concept of media form and genres are
outdated
Three necessary selections
Alter (an amount of information)
Information disseminated via media
Ego (receiver of information, select and
understand )
Communication process
9. Interactional roles and network
structures
Mass media- no direct interaction
Personal Media- direct interaction, to actively
produce respond to the message
10. Two explication between mass
media & personal media in terms of
communication
First- analysing the interactional roles that
communicators take on
Second- considering users as producers of
content or expressions
