From Dimensions to Custom Metrics - Collect & Analyze Special Data

1. Custom
Metrics and
Their
Application

2. Hello!
Taffy
We are here to tell you more about custom metrics in Google Analytics
Eugenea Ming VivekSam

3. What is custom metrics?
From dimension to custom metrics

4. Dimension
Custom
Metrics
Metric
Attribute of visitors
Number which measures the Dimension
Tracks unique data

5. Metrics
◎ Sessions
◎ Page Views
◎ Bounce Rate
◎ Conversion
Metrics vs Custom Metrics
Custom Metrics
◎ Games:
◉ Playtime
◉ Difficulty
◉ Levels
◎ Video Streaming
◉ Duration
◉ View length%
◎ CRM
◉ Phone calls

6. Why custom metrics?
◎Flexibility and readability
◎Convenient to track
◎Collect and analyze special data
◎Combine data from google analytics
and non-google analytics

7. Prerequisites and Challenges
What do you have to prepare before
you start using custom metrics

8. “Custom Metrics are only available for
properties that have been enabled for
Universal Analytics or contain at least one
app reporting view.
1

9. “Custom Metrics require additional setup in
your Analytics Account and in your
tracking code.
2

10. Challenges you may face
1
20 Indices
For different Custom dimensions and 20
indices for custom metrics/property
2
During editing, both the old and
the new values can be paired with
the either the old or the new
dimension name.
This cannot be accurately
separated with a filter.
Custom dimensions cannot
be deleted,
but you can disable them.
3

11. Possible Solutions
◎Configuration
◎Collection
◎Processing
◎Reporting

12. Sounds Great!
But how to apply?

13. Application
What can you do with custom metrics?

14. Mobile Application Online Leaning Platform Online Retailing Platform

15. Hit-Scope Custom Metrics
Product-Scope Custom Metrics

16. Mile Stone Text
message
used
Photo
Message
used
Video
message
used
/L1_newbie/
/L2_experienced
/
/L3_professional
/
/L4_master/
Requirements:
To track what user has used
before they reach a milestone
Hit-Scope
Custom
Metrics

17. Configuration:
Index 1
Name MileStone
Scope Hit
Formatting Type Integer
Active TrueHit-Scope
Custom
Metrics

18. Processing:
ga('create', 'UA-XXXX-Y', 'auto');
// Increment the level completion metric
by 1.
ga('set', 'metric1', 1 );
// Send the custom dimension value with
an event hit.
ga('send', 'event', ’Milestone', ’text’,
’photo', ‘video’ );
Hit-Scope
Custom
Metrics

19. Reporting:
userId = 2314
Session 1
H1: type= text screen_name=/L1_newbie/
H2: type= photo screen_name=/L1_newbie/
H3: type= event screen_name=/L1_newbie/ cm1_value=1
H4: type= text screen_name=/L2_experienced/
H5: type= photo screen_name=/L2_experienced/
H6: type= photo screen_name=/L2_experienced/
H7: type= photo screen_name=/L2_experienced/
H8: type= event screen_name=/L2_experienced/ cm1_value=1
H9: type= text screen_name=/L3_professional/
H10: type= photo screen_name=/L3_professional/
H11: type= photo screen_name=/L3_professional/
H12: type= video screen_name=/L3_professional/
H13: type=event screen_name=/L3_professional/ cm1_value=1
Hit-Scope
Custom
Metrics

20. Mile Stone Text
message
used
Photo
Message
used
Video
message
used
/L1_newbie/ 1 1 0
/L2_experienced
/
1 3 0
/L3_professional
/
1 2 1
/L4_master/
Requirements:
To track what user has used
before they reach a milestone
Hit-Scope
Custom
Metrics

21. Requirements:
To track user purchases
Product-
Scope
Custom
Metrics
Product Type Product
Revenue
Credit Used
Filters
Stickers

22. Configuration:
Index 2
Name Purchase
Scope Product
Formatting Type Currency
Active TrueProduct-
Scope
Custom
Metrics

23. Processing:
Product-
Scope
Custom
Metrics
ga('ec:addProduct', { // Provide product
details in an productFieldObject.
'id': 'P12345', // Product ID (string).
'name': ‘Filter1', // Product name
(string).
'category': ’Add-in', // Product category
(string).
'variant': ‘Faceswap', // Product variant
(string).
'price': '10.00', // Product price
(currency).
'quantity': 2, // Product quantity
(number).
'dimension4': ’Filter', // Product-scoped
custom dimension (string).
'metric2': 5 // Product-scoped
custom metric (integer).
});
ga('ec:setAction', 'purchase', {
'id': 'T12345',
'revenue': '20.00'
});
ga('send', 'pageview'); // Send transaction data with
initial pageview.

24. Reporting:
Product-
Scope
Custom
Metrics
userId = 2134
Session 1
H1: type=screen_view screen_name=/level_1/
H2: type=screen_view screen_name=/level_2/
product_name=filter1 cd4_value=filter cm4_value=5
product_name=filter2 cd4_value=sticker
cm4_value=5
H4: type=screen_view screen_name=/level_2/
product_name=filter3 cd4_value=filter cm4_value=1
product_name=filter cd4_value=filter cm4_value=10

25. Requirements:
To track user purchases
Product-
Scope
Custom
Metrics
Product Type Product
Revenue
Credit Used
Filters 30 16
Stickers 10 5

26. Custom Metrics
Online Leaning Platform

27. Objective:
Track the number of people
who registered in course
In traditional metrics
Register Log Report
(Total No.)

28. What if we want to find out
the correlation?
Nationality Event Action Maths English
China Register in a
course
7 22
India Register in a
course
9 11
France Register in a
course
24 3

29. What if we want to find out
the correlation?
Traditional metrics
Register Log Report
Total No.
Custom Metrics
Register Log Report
Total No.
Log(Math)
Log(Eng)
Report(Math)
Report(Eng)

30. Thanks!
Any questions?