Monclick diventa Case Study per Google

1. Monclick S.r.l.
Doubleclick Search Customer Success
CASE STUDY

2. “Thanks to bid strategies,
we now save 95% of the
time we were used to
spend on bidding. We
re-invest this time in
analysing account
performance and develop
key strategies”
—Vitor, Monclick, Head of Marketing

3. “Thanks to Inventory Keyword Campaigns, we are now more
flexible in the management of our campaigns. This feature
allows us to revise our structure and segmentation of products.
Our campaign creation is now focus on Custom labels,
something that was previously unthinkable.”
—Vitor, Monclick, Head of Marketing
Goals
• Increase Revenue for all categories
• Reduce required working hours
• Automate the creation of Search Campaigns
Approach
• Defined a coherent Position Based Attribution Model
• Developed a bid strategy for groups of campaigns according
to weight on revenue and similar conversion rates
• Worked with feed provider to refine missing attributes
• Activated bid strategy with non-last-click attribution model
• Launched Inventory Keyword Campaigns
Results
Doubleclick Search Smart Bidding enabled our
business to boost our revenue goals and improve our
Return On Advertising Spend by 23%.
Case Study
• Increased ROAS by 23%
• Increased revenue of 41%
• Reclaimed 75% of weekly working hours previously
required to deploy campaigns