We believe that "Sharing expenses” is the next big thing. People like to feel connected, and probably one of the more profound ways to connect is through purchasing things and experiences together. That’s why we came up with the Wishround - social payments and group purchase engine for e-commerce. Wishround basically generates additional high quality traffic to merchants website, provide more than one customer with every purchase and enrich customers data with their special occasions. What’s cool about Wishround is that we are adding incremental revenue to e-commerce by bringing in those who would have otherwise perhaps not bought at all. We’ve studied tons of analytics on gifting. The main idea - people want what they want. And they don’t care about your creativity when choosing the gift. The rise of returns after holidays proves it. By combining the budget of different social groups we are able to increase the value of the gift and eliminate hustle associated with collecting cash. We've developed two pipelines (for b2b and b2c perspective). As the service has shown viral effect we are more focused on conversions and A/B testing in every stage. The key metrics on the current stage for us are (b2c): relevant campaigns created/promoted, % of funding; (b2b): lead-opportunity-deal conversion. For now there is about 30 online business committed piloting with us. We also approach local e-commerce platforms to build the partner channel.

1. Social payments and group purchase
engine for e-commerce

2. We bring social
layer to checkout
process

3. How it works
Merchant places the
button to the products
page and adds Wishround
as a payment option
1

4. User creates a nice
looking landing page with
the back-link to partners
site and shares it with
friends
2
How it works

5. Friends chip-in easily.
We use “one click
chip-in“ after first usage
3
How it works

6. User choses Wishround
as a payment option.
Pooled money transfers
directly to merchant
4
How it works

7. How it works
If there is not enough
money to purchase the
item user is offered to pay
the rest or get a consumer
credit
5

8. Benefits for e-commerce
Trigger Friend-to-
Friend marketing
2Add social activity
layer to sales
1
Cut the cost appeared
with returns
4 Discover customers
special occasions
5 Increase sales of
high-ticket items
6
Acquire out of
reach audience
3

9. Benefits for consumers
Combine budgets of
different social groups
2Get bigger gift
1
Give meaningful gift
with reasonable cost
4 No time waste to
choose the gift
5 No collecting
cash
6
Easily get
consumer credit
3

10. Easy integration
Beautiful payment flow to
drive additional sales
Checkout
Initiate the campaign from
items page to guarantee
purchase
Button

11. Security
PCI Service
Provider Level 1
Effective anti-
fraud measures
256bit protocol
SSL v3
24/7
availability
Our partner Payline Inc has been
audited by a PCI-certified auditor,
and is certified to PCI Service
Provider Level 1. This is the most
stringent level available
All transactions are systematically
analysed: risk assessment and
behavioural rules based on the
client's past spending patterns.
Alerts and reports.
Wishround forces HTTPS for all
services, including our public
website
All transaction has encryption and
integrity: 256bit protocol SSL v3
Guaranteed 99.99% uptime
Data center standard: tier 3

12. Drivers of success
7 days
1 item
Care
Lending
Time limit motivates users promote their
wishes
Wish limit guarantee sale to in case of
successful funding
Ongoing life-hacks increase chances of
successful campaigns
We give it one more chance enabling
consumer lending (coming soon)

13. Consumers
White-collar
workers
Closed
communities
Distant
relatives
Students
Young
parents

14. Stealth Mode (3 months, Ukraine)*
21K Visits
1.5K wishes created
260 Published
21 Funded
$140 Average ticket
size
$600 Maximum
ticket
$12 Average
transaction
$120 Maximum
transaction
10 Average contributors
per campaign
18 Maximum contributors
per campaign
$3 000 Total wishes
funded
*Numbers in $ are approximate as the cashflow is in UAH
2.2K Registrations

15. Go-to-market
Merchants
Viral
PR
Partners (e-com Platforms)
Direct B2B sales
Consumers E-commerce

16. Pricing
Commission Subscription (ToBe) Transaction (ToBe)
5 %, 15 % Monthly fee Transaction fee
Group gifts Add-on
White Label
Consumer
Lending

17. Commitments
And 20+ polish e-shops

18. Competition
Geography
Market
Payments
Lending
International Poland France Germany
B2B2C B2C B2C B2C
Cards, Gateways,
PayPal, Bitcoins
Yes No No No
Transferuj.pl Cards Cards

19. Dream team
Vitaliy Kedyk (CEO)
4+ years industrial experience in IT. Involved in 15+ projects on CIS market for
retail, professional service firms and FMCG companies. Built new commercial,
production and implementation departments (CRM for Retail, Loyalty Programs)
from scratch
https://ua.linkedin.com/in/vitaliykedyk
Yuriy Shevchenko (CTO)
7+ years experience in development and implementation of industry-specific
front-end and BPM solutions for Banking, Micro Financing and Insurance.
Managed infrastructural projects for financial sector involving high-load
architecture development
https://ua.linkedin.com/in/yuriyshevchenko
Andrii Krasylnykov
Core Developer
https://ua.linkedin.com/pub/andrii-krasylnykov/b4/279/22b
Alexander Tokarev
Customer Success Executive
https://pl.linkedin.com/in/olexandrtokarev/en
Georgiy Zhuliov
Front-End Developer
https://ua.linkedin.com/pub/жульов-георгий/ab/b68/567
Pavel Kandzuba
iOS developer
https://ua.linkedin.com/pub/kandzuba-pavel/77/aa/a36
Nadya Litey
UI/UX designer
https://ua.linkedin.com/in/nadyalitey
Ewelina Glonek
Sales Support Manager
https://pl.linkedin.com/pub/ewelina-glonek/34/b64/683
Secured $200K Seed round in February 2015

20. Vitaliy Kedyk
email: vk@wishround.com
GSM: +38 (063) 338 38 08
Skype: v.kedyk
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