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Design and Innovation
Apple
Best Apps of
the year 2015
Webby Award
Mobile Best
Practices 2016
Google
Best Apps of
the year 2015
SXSW 2016
Winner Mobile
Innovation

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You’re not
alone

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Brittni
• Canadian
• Design Sprint Expert
• Training Lead
• Head of Brand at AJ&Smart
• Happy Hour podcast host
• Standup Comedian

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Agenda:
• Quick overview of the Design Sprint 2.0
• Design Sprint principles and how to apply them everyday
• Get the buy-in
• Repurposing the Design Sprint
• The Ultimate Meeting Tool
• Integrating Design Sprints into large organisations (with
example from LEGO)

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Idea
Production
Launch
Data

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Idea Launch
P..r..o..d..u..c..t..i..o..n
Data

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Idea
P… r… o… d… u… c… t… i… o…
La
Data

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Idea
Data
DESIGN SPRINT

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Jake Knapp
AUTHOR OF SPRINT

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FM T W T
Design Sprint 2.0

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CEO Engineer
Sales
Design Design
Marketing
Customer
Support

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FM T W T
Align
Sketch
Whole group

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FM T W T
Decide
Story-board
Whole group

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FM T W T
type
Proto-
2-3 people

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FM T W T
Test!
2-3 people

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FM T W T

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FM T W T
Map
Sketch
Decide
Story-board
type
Proto-
Test!
Design Sprint 2.0

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Online Design
Sprint
Masterclass

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Stay tuned for a hot
little discount 🔥

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Design Sprint
Principles

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Don’t rely on
creativity!
Prepared by AJ&Smart

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Getting Started >
Being Right
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Minimise
Discussion
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Together
Alone
Together Alone
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How to get the
buy in?

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Get them
nodding
Prepared by AJ&Smart

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Run a Pilot
Design Sprint
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We worked with e.ON to carry Design
Sprints deep into their organization. Over
the course of a year, we worked with several
internal venture teams to define and
validate strategy and roadmap of
innovative, future products to diversify
e.ONs product and service portfolio.
These Sprints also served to turn e.ON
employees into internal ambassadors of the
Design Sprint method.

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Ease them in
Prepared by AJ&Smart

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At Bain & Company, we trained consultants
for digital transformation in lean innovation
methods like Design Sprints and LDJs to
give them a toolset to innovate faster, with
less waste and outcomes that are tangible
for employees and teams on every level.

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Repurposing the
Design Sprint

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Sketching

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Crazy Eights

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Concept

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My ideas
Note Vote PrioritiseStick
Note & Vote (together, alone)

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AND NOW…

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The Ultimate Meeting

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Lightning Decision Jam

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Bring a group of
people together

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Make a decision
quickly

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Get an actionable
outcome

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Together
Alone
Minimise
Discussion
Getting Started
> Being Right
Don’t rely on
creativity!
In 60 mins!

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HMW
Get in contact with
Jake Knapp
(author of Sprint)

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Write him a
cold email
Find a
connection on
LinkedIn
Write an
article about
Share the
Meal Sprint
Rally all our
followers
HMW
Get in contact with
Jake Knapp
(author of Sprint)

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Write an
article about
Share the
Meal Sprint

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How it works in
practice…

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Facilitator draws a sailboat in
the middle of their white board.

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What is
moving us
forward?

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Step 1: What’s moving us forward?
Willingness to
change
We have the
right people
We have the
budgets
Exercise Reflection

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Stick them up!

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What is
holding us
back?

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What’s holding us back?
Company
culture
doesn’t allow
for failure
Nothing ever
gets done
People think
innovation is
scary
Exercise Reflection

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Stick them up!

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Vote on what’s holding us back
(3 Votes)
Exercise Vote

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Arrange and Select Top Voted
Exercise Prioritize

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Turn top voted into “HMW”
promote innovation across our
organisation?
HMWInnovation is
siloed to the
innovation lab
Exercise Create HMW

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Solution Time

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HMW
Promote innovation across
our organisation.

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10X not 10% solutions
Don’t worry about feasibility,
legality…

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Produce as many solutions
as possible

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Vote up the solutions

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E F F O R T
I
M
P
A
C
T

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DO
NOW
E F F O R T
I
M
P
A
C
T

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DO
NOW
MAKE A
PROJECT
E F F O R T
I
M
P
A
C
T

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DO
NOW
MAKE A
PROJECT
MAKE A
TASK
E F F O R T
I
M
P
A
C
T

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DO
NOW
MAKE A
PROJECT
MAKE A
TASK
FORGET
FOR NOW
E F F O R T
I
M
P
A
C
T

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Actionable steps:
• Step
• Step
• Step

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Write an
article about
the Share the
Meal sprint
Send him an article about our Share
the Meal Sprint
• Gather all info/photos about project
• Write & publish the article
• Send it to JAKE KNAPP!

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Don’t tell them,
Show them

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Integrating
Sprints into large
organisations

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Project Vision
and validation
Execution
Development + Production
SCRUM (AGILE) Project Delivery
UX + UI Design Details
Release
(& Iterate)
Mission-Critical
Challenges
LEADERSHIP
OBJECTIVES
DESIGN
SPRINT
DES
SPRI
In Cross-
Functional Teams
TEAM
LDJ
KICK
OFF
DESIGN
EXECUTION

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1. Emergency brake to change course ✔
2. Get buy-in, then let the virus spread ✔
3. Strike it while it’s hot ✔
4. The Control Tower

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Before you go…

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youtube.com/ajsmart

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For more resources and
tips, follow us on
Instagram
@ajsmartdesign
You can also follow me
@brittnibow for more
on work-life/career
progression

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Use code: MURALWEBINAR
Get 500$ OFF!

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Thanks!

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Q+A