CHANGE =

CHANGE =
THRILLING
EXCITING
INNOVATIVE
NEW
PAINFUL
DIFFICULT
UNCERTAIN
UNSETTLING

leaders believe their organization
is in a state of constant change,
with priorities and strategies
continuously shifting
77%
of employees will leave their
jobs each year by 2023 to go
to work somewhere else35%
2-3
years is the average duration
of time that people are staying
in their jobs, in particular
younger generations
change efforts fail outright—
often due to employee
resistance and change fatigue
70%
McKinsey research surveyed a large set of global executives stating
many companies are in a nearly permanent state of organizational flux.

COVID-19.
Everything changed.

George Floyd.
Everything changed.

Three stages of “Transitions” by William Bridges and “Stages of Grief” Model by Elizabeth Kubler-Ross

Crisis = Creativity
“Never let a serious crisis go to waste…it’s an opportunity
to do things you think you could not do before.”
—SIR WINSTON CHURCHILL (mid1940s) AND RAHM EMANUEL (2008)

Crisis = Redesign
What systems must die before they can be reborn?

CHANGEMAKERS
BILL DRAYTON, FOUNDER, ASHOKA

CHANGEMAKERS
BILL DRAYTON, FOUNDER, ASHOKA
People who can see the patterns around them,
identify the problems in any situation,
figure out ways to solve the problem,
organize fluid teams,
lead collective action,
and then continually adapt as situations change.

Change = Design
DESIGN DRIVEN2020’s
1950’s-1980’s OPERATIONS-DRIVEN
1990’s-2000’s TECH/FINANCE DRIVEN
Change Management through the years

EVOLVE
TREAT EVERY PROBLEM
LIKE A DESIGN PROBLEM.
DISCOVER
STRATEGIZE
BUILD1
2
3
4

Executive support
Accountability
Resources
Time
SE T TI NG TH E CON DITIONS FO R SUCCESS

People (employees/customers)
Organization/Culture/Energy
Market/Industry
Global environment
DISCOVER
LEARN
1

GO ON A
LISTENING TOUR
Tell me your story
Why do you work here?
What’s keeping you up at night?
What are your hopes and dreams?
How can I help you?
DISCOVER1

Making sense of the data
Create shared vision
Evangelize and be open to feedback
VISION
STRATEGIZE2

FIND COMMON
GROUND
THE IMPORTANCE OF BUILDING TRUST
STRATEGIZE2

COMPANY SILOS INHIBIT INNOVATIONCOMPANY SILOS INHIBIT INNOVATION
STRATEGIZE2

FIND YOUR TRIBE
BUILD YOUR
COALITION OF
THE WILLING
STRATEGIZE2

BUILD
Go for the small wins
Prototype, experiment, iterate
Demonstrate measurable progress
Execute in milestones
GET SHIT DONE
3

THE ART OF SAYING NO
RUTHLESSLY
PRIORITIZE
Photo credit: mandarinMD pixabay.com
BUILD3

EVOLVE
Celebrate wins
Retrospection
Bringing change to scale
MEASURE & MONITOR
4

EVOLVE4

EVOLVE4

FAILURE
IS INEVITABLE

PERSIST
TI M E TO RE D E S IG N
Photo credit: Andres Kudacki/AP Photo
W E W I L L

Stay true to yourself
You can’t win them all
Evaluate, iterate, and evolve CHANGEMAKERS
Find common ground
Celebrate and give credit

THAN K YOU
UPCOMING IMAGINE WORKSHOPS:
Leadership in Transition
July 28, 9AM-1PM PT
Tutti Taygerly/Maria Giudice
Leading Change in a Time of Disruption
August 11, 9AM-1PM PT
Christopher Ireland/Maria Giudice
@MGIUDICE
WWW.HOTSTUDIO.COM
https://www.mural.co/imagine/home