Kissimmee CVB 6.11 Marketing Advisory Committee Presentation
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Shelley's presentation at the June 29, 2011 Marketing Advisory Committee meeting.
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Kissimmee CVB 6.11 Marketing Advisory Committee Presentation
- 1. Marketing Advisory Committee 6.29.11 Preliminary 2011/12 Sales & Marketing Plan | P: 407.742.8200 F: 407.742.8226 1925 E. Irlo Bronson Memorial Hwy. Kissimmee, Florida visitkissimmee.com
- 5. Mission
- 8. 6% of accommodations
- 9. 7% of visitors
- 10. 19% of TDT collections
- 11. Gaylord Palms
- 12. Omni ChampionsGate
- 13. Reunion
- 15. 6% of accommodations
- 16. 7% of visitors
- 17. 7% of TDT collections
- 18. Royale Parc Suites
- 19. Hampton Inn
- 20. Radisson WorldGate
- 22. 9% of accommodations
- 23. 9% of visitors
- 24. 7% of TDT collections
- 25. Ramada
- 26. Quality Inn
- 27. Best Western
- 29. 14% of accommodations
- 30. 11% of visitors
- 31. 7% of TDT collections
- 32. Howard Johnson
- 33. Masters Inn
- 34. Super 8
- 35. Motel 6
- 36. Knights Inn
- 38. 9% of accommodations
- 39. 3% of visitors
- 40. 1% of TDT collections
- 41. Central Motel
- 42. Flamingo Inn
- 44. 12% of accommodations
- 45. 16% of visitors
- 47. 19% of accommodations | 15% in 2007
- 48. 15% of visitors | 12% in 2007
- 49. 29% of TDT collections | 17% in 2007
- 52. Activities
- 53. Golf
- 54. Retail
- 55. Dining
- 57. Clarified Mission: To promote Osceola County as a premier travel destination driving economic impact to our clients.
- 59. Goal alignment
- 60. Match activity to deliverable
- 65. Social marketing - Facebook and guest blogger program
- 66. Group market trade shows, sales missions, and FAMs, military marketing
- 67. Trade co-op advertising45% of budget | $9.05 cost per room night
- 71. Video programs [CVB produced and featured in other programming]
- 73. Mobile website
- 74. Publicity
- 75. Social marketing
- 76. Area guides
- 77. Special events - grants and event promotion45% of budget | $9.05 cost per room night
- 79. UK - consumer campaign, trade co-ops, media missions and hosting
- 80. Spanish speaking Latin America - Spanish language website, Central and South American trade co-ops, Spanish language search engine marketing, social media, media FAMs and hosting
- 81. Brazil - Portuguese website, trade co-op, search engine marketing15% of budget | $7.48 cost per room night
- 85. Video programs - CVB produced and featured in other programming
- 87. Mobile website
- 88. Publicity
- 89. Social marketing
- 90. Area guides
- 91. Special events - grants and event promotion15% of budget | $7.48 cost per room night
- 95. Advertise14% of budget | $27.00 cost per room night
- 98. Sponsorship and hosting (bid fees)
- 100. Sales missions
- 101. FAMs
- 102. Host city support
- 103. Bring your meetings home
- 104. Discount book for attendees10% of budget | $33.16 cost per room night
- 106. E-newsletter
- 107. Sponsorships
- 111. Limited advertising
- 112. Collateral
- 114. Thank you | P: 407.742.8200 F: 407.742.8226 1925 E. Irlo Bronson Memorial Hwy. Kissimmee, Florida visitkissimmee.com