5. Advertise on VisitIndiana.com
• 636,000 visitors in 2010
• 71% of VI.com visitors are planning to travel to IN1
• 50% of VI.com visitors actually visit Indiana1
• Many free opportunities
Sources: 1. TNS – Dec. 2008
6. Free Opportunities:
• Create your own at: VisitIndiana.com/AdPortal
• Discount Coupons/Packages
• Event Listings
• Find info at Tourism.IN.gov
• Trip Ideas
• Blog story ideas? Email me…
12. What is a Blog?
• Website regularly updated with copy, images
video…commonly in reverse chronological order1
• Many of the websites you visit now are technically blogs
• Lines between blog/website are increasingly more blurry
• Platforms like WordPress can enable you to blog and are
capable of being a complete CMS website
Sources: 1. wikipedia.org
13. Why Should I Blog?
• Search Engines love frequent and recent content
• 64% of Indiana Insider Blog traffic via Search in past 12 months
• Easily updated with up-to-date info
• Once it’s up, very easy to manage
• Content stays live long after the post is written
• 4 of 10 top posts in 2011 were written in 2008, 2009 or 2010.
17. Engage:
• Set up email/RSS subscriptions for your blog
• feedburner.google.com
• Email your mailing list telling them about your blog
• Include snippets in emails to consumers/partners
• Push out via Facebook and Twitter
18. Measure:
• Many different ways to measure
• Analytics platform: Google Analytics, WebTrends, Yahoo Analytics
• Most blog platforms have some bult-in analytics
• In-platform analytics: already set up, less detailed
• External analytics: takes time to set up, very detailed
19. • Copy points here copy points here
•Sub text here
• Copy points here copy points here
• Copy points here copy points here
•Sub text here
20. Facebook Stats - 2011
• More than 800M users
• 50% of active users login on any given day
• Average user has 130 friends
• People spend over 700 billion minutes/month on FB
• Roughly 20 hours/month per user
• Users average 23 minutes per Facebook session
• Avg. user connected to 80 community pages,
groups and events
• 250M active mobile Facebook users
Sources: All stats from facebook.com
21. Facebook.com/Page
Headline Here
• Copy points here copy points here
•Sub text here
• Copy points here copy points here
• Copy points here copy points here
•Sub text here
24. Facebook Ads
• Target exactly who you
want as fans
• Inexpensive way to gain
fans
• Purchase Pay-per-Click,
not Impressions
25. Measure: Facebook Insights
• Copy points here copy points here
•Sub text here
• Copy points here copy points here
• Copy points here copy points here
•Sub text here
26.
27. Twitter Stats - 2011
• Microblog – 140-character posts
• Posts on Twitter are called Tweets
• 5 years old
• 200 million users1
• Took 3+ years to reach 1B tweets (Mar ‘06-May ’09)2
• Now 1B tweets are sent in just one week2
• Twitter users are the most influential online customers,
their influence spreads across all areas of the internet.3
Sources: 1. bbc.co.uk; 2. blog.twitter.com ; 3. ExactTarget SFF Research (2010)
28.
29. Social Media Management tools
TweetDeck HootSuite
• 200 million users1
•Sub text here
• Copy points here copy points here
• Copy points here copy points here
•Sub text here
Sources: 1. bbc.co.uk
31. Engage
• Listen first
• Ask questions
• Answer questions
• Interact
• Share relevant info
• Use for customer service
• Develop relationship
32. Measure:
• @ Mentions and Direct Messages
• Retweets (how many times were you retweeted?)
• Inbound links to your website via Twitter
•Some trackable via twitter.com or t.co
•Requires web analytics package like Google Analytics/WebTrends
33.
34. Why Track Web Stats?
Find out:
• How consumers are getting to your site
• What they’re doing while they’re at your site
• How effective your ad campaigns are at driving
traffic
• What search terms users are entering in search
engines to get to your website
35. Why Do We Use Google Analytics?
• Free
• Flexible
• Powerful
• Widely Used
• Easy to compare apples to apples
• Lots of documentation
40. Which Metrics are Important?
Campaign Tracking
http://www.visitindiana.com/?utm_source=twitter&utm_medium=s
ocial%2Bmedia&utm_campaign=Visit%2BIndiana%2BWeek%2B2011