Wearable Technology Market Report 2014 2019

Wearable Technology Market Report
2014-2019
Companies Harnessing Value in Fitness, mHealth, Augmented
Reality, Cameras & E-Textiles
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Contents
1.1 Global Wearable Technology Market Overview
1.2 Global Wearable Technology Market Segmentation
1.3 Why You Should Read This Report
1.4 How This Report Delivers
1.5 Key Questions Answered by This Analytical Report Include:
1.6 Who is This Report For?
1.7 Methodology
1.8 Frequently Asked Questions (FAQ)
1.9 Associated Visiongain Reports
1.10 About Visiongain
2.1 Wearable Technology Market Structure Overview
2.2 Market Definitions
2.2.1 Wearable Technology
2.2.1.1 Sub-Markets
2.2.1.2 MHealth Market Definition and Complications
2.2.1.3 E-textiles
2.2.1.4 Wearable Computers
2.2.2.1 Smartwatches
2.2.3 How Will Operators Benefit from Wearable Technology?
2.2.3.1 The Big Data Analytics Business Model
3.1 Global Wearable Technology Market Revenue Forecast 2014-2019
3.2 Global Wearable Technology Shipment Forecast 2014-2019
4.1 The North American Wearable Technology Market 2014-2019
4.1.1 North American Wearable Technology Revenue Forecast 2014-2019
4.1.1.1 US National Wearable Technology Revenue Forecast 2014-2019
4. Regional and Selected National Wearable Technology Markets 2014-
3. The Global Wearable Technology Market 2014-2019
2. Introduction to the Wearable Technology Market
1. Report Overview

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Contents
4.1.1.2 Canadian National Wearable Technology Revenue Forecast 2014-2019
4.1.2 North American Wearable Technology Shipment Forecast 2014-2019
4.1.2.1 US National Wearable Technology Shipment Forecast 2014-2019
4.1.2.2 Canadian National Wearable Technology Shipment Forecast 2014-2019
4.2 The Latin American Wearable Technology Market 2014-2019
4.2.1 Latin American Wearable Technology Revenue Forecast 2014-2019
4.2.2 Latin American Wearable Technology Shipment Forecast 2014-2019
4.3 The Asia-Pacific Wearable Technology Market 2014-2019
4.3.1 Asia-Pacific Wearable Technology Revenue Forecast 2014-2019
4.3.2 Asia-Pacific Wearable Technology Shipment Forecast 2014-2019
4.4 The European Wearable Technology Market 2014-2019
4.4.1 European Wearable Technology Revenue Forecast 2014-2019
4.4.2 European Wearable Technology Shipment Forecast 2014-2019
4.5 The Middle East and Africa Wearable Technology Market 2014-2019
4.5.1 Middle East and Africa Wearable Technology Revenue Forecast 2014-2019
4.5.2 Middle East and Africa Wearable Technology Shipment Forecast 2014-2019
5.1 Global Wearable Technology Sub-Market Revenue Forecast 2014-2019
5.2 Global Wearable Technology Sub-Market Shipment Forecast 2014-2019
5.1 Smartwatch Sub-Market Forecast 2014-2019
5.1.1 Smartwatch Revenue Forecast 2014-2019
5.1.2 Smartwatch Shipment Forecast 2014-2019
5.2 Smart Bracelet Sub-Market Forecast 2014-2019
5.2.1 Smart Bracelet Revenue Forecast 2014-2019
5.2.2 Smart Bracelet Shipment Forecast 2014-2019
5.3 Wearable Camera Sub-Market Forecast 2014-2019
5.3.1 Wearable Camera Revenue Forecast 2014-2019
5.3.2 Wearable Camera Shipment Forecast 2014-2019
5.4 E-Textile and Smart Garment Sub-Market Forecast 2014-2019
5.4.1 E-Textile and Smart Garment Revenue Forecast 2014-2019
5.4.2 E-Textile and Smart Garment Shipment Forecast 2014-2019
5.5 MHealth Sub-Market Forecast 2014-2019
5.5.1 MHealth Revenue Forecast 2014-2019
5.5.2 MHealth Shipment Forecast 2014-2019
5. Wearable Technology: Major Sub-Markets 2014-2019

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Contents
5.6 AR Glasses Sub-Market Forecast 2014-2019
5.6.1 AR Glasses Revenue Forecast 2014-2019
5.6.2 AR Glasses Shipment Forecast 2014-2019
6.1 Leading Companies Market Share
6.2 Adidas
6.1.1 The miCoach Product Line: An Early Market Play now Paying Dividends
6.1.1.1 Early Partnership with Samsung
6.1.1.2 Updates to the miCoach Platform
6.1.2 Reebok’s Wearable Technology Efforts
6.1.2.1 Reebok: Driving for Wearable Threads
6.1.2.2 Creating a Sports Community
6.1.3 SWOT Analysis of Adidas’ Portfolio and Strategy
6.2 Boston Scientific
6.2.1 Boston Scientific’s Products and Strategy
6.2.2 SWOT Analysis of Boston Scientific’s Portfolio and Strategy
6.3 Eurotech
6.3.1 Eurotech and Wearable Computers
6.3.1.1 Eurotech Wrist Worn Computers
6.2.2 SWOT Analysis of Eurotech’s Portfolio and Strategy
6.4 Fitbit
6.4.1 Fitbit Tracker
6.4.2 Fitbit Flex
6.4.2.1 Fitbit Force
6.4.3 Analysis of the Fitbit Business Model
6.4.3 SWOT Analysis of Fitbit’s Portfolio and Strategy
6.5 Garmin
6.5.1 Garmin Fenix
6.5.2 Garmin Forerunner
6.5.3 Vivofit and Other New Products
6.5.4 SWOT Analysis of Garmin’s Portfolio and Strategy
6.6 Google
6.6.1 Google Glass Technical Specifications
6.6.2 Analysis of Google Glass Business Model
6. Leading Wearable Technology Companies

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Contents
6.6.3 Potential Barriers to Google Glass Uptake
6.6.3.1 Do AR Glasses Breach Privacy?
6.6.3.2 The Legality of AR
6.6.3.3 Other Considerations
6.6.4 SWOT Analysis of Google’s Portfolio and Strategy
6.8 Jawbone
6.8.1 Jawbone’s UP Product Line
6.8.1.1 UP24 and Improvements on the Platform
6.8.2 Keeping Point on Bluetooth Headsets
6.8.3 SWOT Analysis of Jawbone’s Portfolio and Strategy
6.9 Johnson & Johnson
6.9.1 Johnson & Johnson Leading Products and Strategy Overview
6.9.2 SWOT Analysis of Johnson & Johnson’s Portfolio and Strategy
6.10 Medtronic
6.10.1 The MiniMed 530G and the Future of Diabetes Treatment
6.10.2 SWOT Analysis of Medtronic Portfolio and Strategy
6.12 Motorola Solutions
6.12.1 Company Background
6.12.2 Motorola Challenging Google Glass in the Enterprise Sector
6.12.2.1 Analysis of the Motorola HC1
6.12.3 Motorola Solutions’ Wearable Computer Delivers Handsfree Voice and Data to Warehouses and Distribution
Centres
6.12.4 Solutions for Connected Law Enforcement
6.12.5 Next-Generation Solutions forFireground Communications
6.12.6 SWOT Analysis of Motorola Solutions’ Portfolio and Strategy
6.13 Nike
6.13.1 Nike+ FuelBand
6.13.1.1The Nike / Apple Monopoly
6.13.1.2 Barriers to FuelBand Uptake
6.13.2 Situating the FuelBand in Nike’s Brand Strategy
6.13.3 FuelBand Analysis and Market Standing
6.13.4 SWOT Analysis of Nike’s Portfolio and Strategy
6.14 Pebble Technology
6.14.1 Pebble E-Paper Watch
6.14.2 Pebble Moves Ahead with Steel Design
6.14.3 SWOT Analysis of Pebble Technology’s Portfolio and Strategy

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Contents
6.16 Polar Electro
6.16.1 Polar Electro Product Range
4.16.2 Polar Smart Coaching
6.16.6 SWOT Analysis of Polar Electro’s Portfolio and Strategy
6.17 Recon Instruments
6.17.1 Recon Jet
6.17.2 Recon Snow 2
6.17.3 Analysis of Recon Instruments’ Business Model
6.17.4 SWOT Analysis of Recon Instruments’ Portfolio and Strategy
6.18 Samsung
6.18.1 Samsung Galaxy Gear
6.18.2 Samsung’s Forthcoming Wearable Device Projects
6.18.2.1 Gear 2 and Gear 2 Neo
6.18.2.2 Samsung Gear Fit
6.18.3 SWOT Analysis of Samsung’s Portfolio and Strategy
6.19 Sony
6.19.1 The SmartWatch Product Line
6.19.1.1 The Original SmartWatch
6.19.1.2 SmartWatch 2: Building a Stronger Product on an Early Foundation
6.19.2 The Core and Sony’s Foray into Wearable Fitness Devices
6.19.3 SWOT Analysis of Sony’s Portfolio and Strategy
6.20 Zephyr Technology
6.20.1 Zephyr Bioharnesses
6.20.1.1 BH3
6.20.1.2 HxM Bluetooth
6.20.2 Zephyr’s BioPatch
6.20.3 SWOT Analysis of Zephyr Technology’s Portfolio and Strategy
6.21 Other Wearable Technology Companies of Note
7.1 Rudi Airisto; VP Business Development; Recon Instruments
7.1.1 Explaining the Sudden Rise of Wearable Smart Devices
7.1.2 The Early Ascendancy of Health and Fitness Wearables
7.1.3 Creating Devices of Mass-Market Appeal
7.1.4 How are Startups Taking the Reins?
7. Expert Opinion

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Contents
7.1.5 Attracting Developers to the Market
7.1.6 How Do Aesthetic Considerations Weigh into the Market?
7.1.7 Generalisable Barriers to Adoption
7.1.8 Wearable Technology Subgroups and their Prospects
8.1 The Global Wearable Technology Market 2014-2019
8.2 Regional Wearable Technology Markets 2014-2019
8.3 Wearable Technology Sub-Markets 2014-2019
8.4 With Regard to Device Production
8.5 The Catch-22 of App Development
8.6 Interoperability and Cloud Services
8. Conclusions

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Wearable Technology Market Report 2014-2019:
Companies Harnessing Value in Fitness, mHealth,
Augmented Reality, Cameras & E-Textiles
5.3.1 Wearable Camera Revenue Forecast 2014-2019
Visiongain believes that the proliferation of wearable cameras among sporting enthusiasts and
public service workers will propel the global market to a $350 million value in 2014. We forecast
this value to increase at a 23.1% CAGR, finally reaching $1 billion in 2019.
See Chart 5.15 and Table 5.9 below for details.
Chart 5.15: Global Wearable Camera Sub-Market Revenue Forecast 2014-2019 ($ bn;
AGR %)
Source: visiongain, 2014
Table 5.9: Global Wearable Camera Sub-Market Revenue Forecast 2014-2019 ($
billion, AGR %, CAGR %, Cumulative)
2014 2015 2016 2017 2018 2019 2014-2019
Revenue ($ bn) 0.35 0.40 0.50 0.61 0.75 1.00 3.61
AGR (%) - 14.3 23.7 22.4 22.7 33.6
CAGR (%) 2014-16 18.9 2016-19 26.1
CAGR (%) 2014-19 23.2
0.35
0.40
0.50
0.61
0.75
1.00
14.3%
23.7%
22.4%
22.7%
33.6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
0
0.2
0.4
0.6
0.8
1
1.2
2014 2015 2016 2017 2018 2019
AGR%
Revenue($billions)
Revenue AGR %

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been smaller-scale projects, Adidas should be able to challenge them effectively by virtue of its
production capabilities and brand strength.
See Table 6.1 for company details.
Table 6.1: Adidas Company Overview 2013 (Ranking, Total Revenue $bn, Revenue
from Wearable Technology Market $bn, % Revenue from Wearable Technology
Market, Global Wearable Technology Market Share 2013, Subsidiaries/Divisions in
the Wearable Technology Market, HQ, Ticker, Website)
Total Revenue ($M) $20,149
Revenue from Wearable Technology Market 2013 ($M) $30.22
% Revenue from Wearable Technology Market 2013 0.15%
Global Wearable Technology Market Share 2013 0.90%
Headquarters Herzogenaurach, Germany
Ticker FWB: ADS
Website micoach.adidas.com
6.1.1 The miCoach Product Line: An Early Market Play now Paying
Dividends
In January 2010, Adidas launched the miCoach training platform. At the time, it was a novel
concept, delivered in conjunction with the Samsung phone team. MiCoach was primarily an online
fitness platform and service, but the partnership with Samsung allowed the company to offer a
product that could verbally coach an individual during a run.
At the onset, Adidas offered a combination of products that could be used in conjunction with the
miCoach platform, two of which could be qualified as early forays into the wearable technology
market. The miCoach pacer would offer verbal suggestions to the runner during exercise,
ThemiCoach zone, a colour-coded, wrist-worn, LED display, would offer real-time information
about the distance of the run, heart rate, and other metrics.
6.1.1.1 Early Partnership with Samsung
Before the company had attained its 2014 level of international success in the mobile market, and
indeed began to offer wearable smart devices of its own, Samsung was Adidas’ early partner in
their miCoach venture. The company created the miCoach F110 handset, a sliding phone with a
dedicated fitness button. When the user would be connected to a heart rate monitor or pedometer,
the phone would synchronise information from those devices when the fitness button was pressed.

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7. Expert Opinion
7.1 Rudi Airisto; VP Business Development; Recon Instruments
Rudi joined Recon in August 2011 and leads business development and strategic initiatives. Prior
to Recon, he worked as a strategy consultant for McKinsey & Company and a member of Nokia
Research Center’s global strategy and operations management team.
Rudi earned his BA and MEng in Information Engineering from Cambridge University, and his MBA
from INSEAD. He is a passionate kitesurfer and snowboarder, and a certified PADI Divemaster.
7.1.1 Explaining the Sudden Rise of Wearable Smart Devices
Visiongain: Wearable smart technology has been on the horizon for some time, with a few OEMs
trying (unsuccessfully) to deliver a watershed product. An example that comes to mind is LG’s
Watch Phone, which failed to gain traction four years ago, now being upstaged by Samsung’s
Galaxy Gear. What market conditions do you think have developed in the last year or two that have
stimulated recent interest and adoption?
Rudi Airisto: Wearables have been successful for specific uses for several years: GPS and HR-
tracking sports watches from companies such as Garmin, Suunto, Polar for professional and
serious recreational athletes; nightvision glasses in the military; BT headsets that became a staple
for security, fleet drivers and so on. The challenge for wider adoption has been one of cost vs.
benefit. For most everyday users, the benefits simply have not been significant enough to justify
investing in the devices available.
What has changed In the past few years is wearable devices are finally starting to offer enough
tangible value at a low cost, while size, weight, and style/design have all improved to the point that
more everyday users are starting to adopt them. Fitbit, Jawbone Up, Nike FuelBand, and others
are catering to regular people wanting to track their activity levels. Due to the proliferation of
standard connectivity protocols such as Bluetooth Smart and ANT+, these sensors are now able to
communicate with users’ smartphones, which helps make the data more useful. You can upload to
the cloud, share, analyse, and so forth. This also reduces processing requirements, and hence
cost, size, and power consumption, on the sensors themselves.
We’re also seeing advances in UI design. Better touchscreens, gestures, voice commands,
language processing – Siri, Google Now – as well as contextual awareness, which helps get
around some of the inherent UI limitations in wearables.

Wearable Technology Market Report 2014 2019

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Wearable Technology Market Report 2014 2019