For more information on this report please contact ediz.ibrahim@visiongain.com (+44 (0) 2075499976) or refer to our website http://www.visiongain.com/Report/1177/Functional-Foods-Nutraceuticals-Market-2014-2024

1. Functional Foods & Nutraceuticals
Market 2014-2024
Probiotics, Vitamins, Minerals & Other Dietary
Supplements & Nutrients
©notice
This material is copyright by visiongain. It is against the law to reproduce any of this material without the prior written agreement of visiongain. You cannot photocopy, fax, download to database or duplicate in any other way any of the material contained in this report. Each purchase and single copy is for personal use only.

2. Contents
1. Executive Summary
1.1 Global Market Overview
1.2 Benefits of this Report
1.3 Who is this Report for?
1.4 Methodology
1.5 Global Functional foods and Nutraceuticals Market Forecast 2014-2024
1.6 Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024
2. Introduction to the Functional Foods and Nutraceuticals Market
2.1 Functional Foods and Nutraceuticals Market Structure Overview
2.2 Functional Foods and Nutraceuticals Market Definition
2.2.1 Find out About the Two Main Drivers of the Nutraceuticals Market
2.2.2 What Are the Main Characteristics of the Functional Foods?
3. Global Functional Foods and Nutraceuticals Market Forecast 20142024
3.1 Drivers & Restraints of the Functional Foods and Nutraceuticals Market
3.2 Regional Functional Foods and Nutraceuticals Market Analysis 2014-2024
3.2.1 Did North America Uniformly Define the Functional Foods and Nutraceuticals?
3.2.2 Find Out More About Latin America’s Future Market Perspectives
3.2.3 Learn About the Regulations in the Western European Region
3.2.4 What Country is the Leader in the Eastern European Functional Foods and Nutraceuticals
Market?
3.2.5 Japan Was the First Country in the Asia Pacific to Introduce Functional Foods
3.2.6 Middle East and Africa: an Example of the Functional Foods Research Unit
3.2.7 Read More About the Australian Therapeutic Goods Administration and Regulations in the
Oceania Region
4. Functional Foods and Nutraceuticals Submarkets 2014-2024
4.1 Functional Food: Carotenoids
4.2 Functional Food: Dietary Fibre
4.3 Functional Food: Fatty Acids
4.4 Functional Food: Soy Phytoestrogens
4.5 Functional Food: Natural Phenolics
www.visiongain.com

3. Contents
4.6 Functional Food: Probiotics, Prebiotics and Synbiotics
4.7 Dietary Supplements: Vitamins
4.8 Dietary Supplements: Herbs
4.9 Dietary Supplements: Minerals
4.10 Dietary Supplements: Meal Supplements
4.11 Dietary Supplements: Speciality Supplements
4.12 Dietary Supplements: Sports Nutrition Supplements
4.13 Other Dietary Ingredients: Amino Acids
4.14 Other Dietary Ingredients: Enzymes
4.15 Other Dietary Ingredients
5. Regional Functional Foods and Nutraceuticals Markets 2014-2024
5.1 Regional Functional Foods and Nutraceuticals Markets Share Forecast 2014-2024
5.2 North America Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024
5.3 Latin America Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024
5.4 Western Europe Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024
5.5 Eastern Europe Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024
5.6 Middle East and Africa Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024
5.7 Asia Pacific Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024
5.8 Oceania Functional Foods and Nutraceuticals Submarkets Forecast 2014-2024
6. SWOT Analysis of the Functional Foods and Nutraceuticals Market
7. Expert Opinion
7.1 William Green, Director of Public Affairs and Relations, Nutricia Advanced Medical Nutrition,
Danone Place Schiphol
7.1.1 Key Trends and Developments in the Nutrients Market
7.1.2 Technological Developments Expected to See Over the Next 10 Years in the Nutrients
Market
7.1.3 Challenges and Opportunities in the Nutrients Market
7.1.4 Drivers and Restraints of the Nutrients Market
7.1.5 Geographical Regions With Significant Growth Rates in the Nutrients Market
7.1.6 Expected Growth Rates in the Nutrients Market
7.2 Malcolm Parkinson, Welch Foods Inc.
7.2.1 Key Trends and Developments in the Functional Foods and Drinks Market
7.2.2 Challenges and Opportunities in the Functional Foods and Drinks Market
www.visiongain.com

4. Contents
7.2.3 Drivers and Restraints of the Functional Foods and Drinks Market
7.2.4 Geographical Regions With Significant Growth Rates in the Functional Foods and Drinks
Market
7.2.5 Current Commercial Action That Has Changed the View of the Future Market for
Functional Foods and Drinks
7.3 Alexander Filtz, DSM Nutritional Products Ltd.
7.3.1 Key Trends and Developments in the Functional Foods and Nutraceuticals Market
7.3.2 Technological Developments Expected Over the Next 10 Years in Functional Foods and
Nutraceuticals Market
7.3.3 Challenges and Opportunities in the Functional Foods and Nutraceuticals Market Over the
Next 10 Years
7.3.4 Drivers and Restraints of the Functional Foods and Nutraceuticals Market
7.3.5 Geographical Regions With Significant Growth Rates in the Functional Foods and
Nutraceuticals Market
7.3.6 Growth Rates expected Over the Next 5-10 Years in Overall Functional Foods and
Nutraceuticals Spending
7.3.7 Current Commercial Action That Has Changed the View of the Future Market for
Functional Foods and Nutraceuticals
7.4 Chris Lee, Event Director, Vitafoods Portfolio
7.4.1 Key Trends and Developments in the Functional Foods and Nutraceuticals Market
7.4.2 Technological Developments Expected Over the Next 10 Years in Functional Foods and
Nutraceuticals Market
7.4.3 Challenges and Opportunities Expected in the Functional Foods and Nutraceuticals Market
Over the Next 10 Years
7.4.4 Drivers of the Functional Foods and Nutraceuticals Market
7.4.5 Restraints of the Functional Foods and Nutraceuticals Market
7.4.6 Geographical Regions With Significant Growth Rates in the Functional Foods and
Nutraceuticals Market
8. Leading Companies in the Functional Foods and Nutraceuticals
Market
8.1 Atrium Innovations Inc. Overview
8.2 Nature Made Overview
8.3 Herbalife Ltd. Overview
8.4 LifeVantage Corporation Overview
8.5 Medifast Inc. Overview
www.visiongain.com

5. Contents
8.6 Nature’s Sunshine Products Inc. Overview
8.7 Nutraceutical International Corporation Overview
8.8 USANA Health Sciences Inc. Overview
8.9 Dean Foods Overview
8.10 Aland (Jiangsu) Nutraceutical Co. Ltd. Overview
8.11 Arla Foods Overview
8.12 DSM Nutritional Products Ltd. Overview
8.13 Lonza Group Ltd. Overview
8.14 Kellogg Co. Overview
8.15 Groupe Danone Overview
8.16 Ocean Spray Overview
8.17 Welch Foods Inc. Overview
8.18 Abbott Laboratories Overview
8.19 Sunny Delight Beverages Co. Overview
8.20 VitaQuest International LLC Overview
8.21 Other Leading Companies in the Market
9. Conclusion
9.1 Functional Foods and Nutraceuticals Market Outlook
9.2 Drivers & Restraints of the Functional Foods and Nutraceuticals Market
9.3 Global Functional Foods and Nutraceuticals Market Forecast 2014-2024
9.4 Functional Foods and Nutraceuticals Submarket Forecasts 2014-2024
9.5 Recommendations
10. Glossary
www.visiongain.com

6. Contents
List of Tables
Table 1.1 Global Functional Foods and Nutraceuticals Market Forecast Summary 2014, 2019,
2024 ($bn, CAGR %)
Table 1.2 Functional Foods and Nutraceuticals Submarkets Forecasts Summary 2014, 2019, 2024
($bn, CAGR %)
Table 1.3 Regional Functional Foods and Nutraceuticals Market Forecasts Summary 2014, 2019,
2024 ($bn, CAGR %)
Table 2.1 Key Functional Product Areas
Table 3.1 Global Functional Foods and Nutraceuticals Market Forecast 2014-2024 ($bn, AGR %,
CAGR%, Cumulative)
Table 3.2 Global Functional Foods and Nutraceuticals Market Drivers & Restraints
Table 4.1 Functional Foods and Nutraceuticals Submarket Forecasts 2014-2024 ($bn)
Table 4.2 Functional Foods and Nutraceuticals Submarket Forecasts 2014-2024 ($bn)
Table 4.3 Functional Foods and Nutraceuticals Submarket Forecasts 2014-2024 ($bn)
Table 4.4 Carotenoids Regional Forecast 2014-2024 ($bn, AGR %)
Table 4.5 Dietary Fibre Regional Forecast 2014-2024 ($bn, AGR %)
Table 4.6 Fatty Acids Regional Forecast 2014-2024 ($bn, AGR %)
Table 4.7 Soy Phytoestrogens Regional Forecast 2014-2024 ($bn, AGR %)
Table 4.8 Phenolics Regional Forecast 2014-2024 ($bn, AGR %)
Table 4.9 Probiotics, Prebiotics and Synbiotics Regional Forecast 2014-2024 ($bn, AGR %)
Table 4.10 Vitamins Regional Forecast 2014-2024 ($bn, AGR %)
Table 4.11 Herbs Regional Forecast 2014-2024 ($bn, AGR %)
Table 4.12 Minerals Regional Forecast 2014-2024 ($bn,
Table 4.13 Meal Supplements Regional Forecast 2014-2024 ($bn, AGR %)
Table 4.14 Speciality Supplements Regional Forecast 2014-2024 ($bn, AGR %)
Table 4.15 Sports Nutrition Supplements Regional Forecast 2014-2024 ($bn, AGR %)
Table 4.16 Amino Acids Regional Forecast 2014-2024 ($bn, AGR %)
Table 4.17 Enzymes Regional Forecast 2014-2024 ($bn, AGR %)
Table 4.18 Other Dietary Ingredients Regional Forecast 2014-2024 ($bn, AGR %)
Table 5.1 North America and Latin America Functional Foods and Nutraceuticals Market Forecast
2014-2024 ($bn, Cumulative)
Table 5.2 Western Europe and Eastern Europe Functional Foods and Nutraceuticals Market
Forecast 2014-2024 ($bn, Cumulative)
Table 5.3 Middle East and Africa, Asia Pacific, Oceania Functional Foods and Nutraceuticals
Market Forecast 2014-2024 ($bn, Cumulative)
Table 5.4 North America Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024
($bn, AGR %, CAGR%)
www.visiongain.com

7. Contents
Table 5.5 North America Functional Foods and Nutraceuticals Market Drivers & Restraints
Table 5.6 Latin America Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024
($bn, AGR %, CAGR%)
Table 5.7 Western Europe Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024
($bn, AGR %, CAGR%)
Table 5.8 Eastern Europe Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024
($bn, AGR %, CAGR%)
Table 5.9 Middle East and Africa Functional Foods and Nutraceuticals Submarkets Forecasts
2014-2024 ($bn, AGR %, CAGR%)
Table 5.10 Asia Pacific Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024
($bn, AGR %, CAGR%)
Table 5.11 Oceania Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024 ($bn,
AGR %, CAGR%)
Table 6.1 SWOT Analysis of the Functional Foods and Nutraceuticals Market 2014-2024
Table 8.1 Other Leading Companies in the Functional Foods and Nutraceuticals Market 2013
(Company)
Table 8.2 Projects Funded by the EC Framework Programmes
Table 9.1 Global Functional Foods and Nutraceuticals Market Drivers & Restraints
Table 9.2 Global Functional Foods and Nutraceuticals Market Forecast Summary 2014, 2019,
2024 ($bn, CAGR %)
Table 9.3 Functional Foods and Nutraceuticals Submarkets Forecasts Summary 2014, 2019, 2024
($bn, CAGR %)
List of Figures
Figure 2.1 Global Functional Foods and Nutraceuticals Market Structure Overview
Figure 3.1 Global Functional Foods and Nutraceuticals Market Forecast 2014-2024
Figure 4.1 Functional Foods and Nutraceuticals Submarket Forecasts 2014-2024 ($bn)
Figure 4.2 Functional Foods and Nutraceuticals Submarkets Share Forecast 2014 (%)
Figure 4.3 Functional Foods and Nutraceuticals Submarkets Share Forecast 2019 (%)
Figure 4.4 Functional Foods and Nutraceuticals Submarkets Share Forecast 2024 (%)
Figure 4.5 Carotenoids Regional Forecast 2014-2024 ($bn, AGR%)
Figure 4.6 Dietary Fibre Regional Forecast 2014-2024 ($bn, AGR%)
Figure 4.7 Fatty Acids Regional Forecast 2014-2024 ($bn, AGR%)
Figure 4.8 Soy Phytoestrogens Submarket Regional Forecast 2014-2024 ($bn, AGR%)
Figure 4.9 Phenolics Regional Forecast 2014-2024 ($bn, AGR%)
Figure 4.10 Probiotics, Prebiotics and Synbiotics Regional Forecast 2014-2024 ($bn, AGR%)
Figure 4.11 Vitamins Regional Forecast 2014-2024 ($bn, AGR%)
www.visiongain.com

8. Contents
Figure 4.12 Herbs Regional Forecast 2014-2024 ($bn, AGR%)
Figure 4.13 Minerals Regional Forecast 2014-2024 ($bn, AGR%)
Figure 4.14 Meal Supplements Regional Forecast 2014-2024 ($bn, AGR%)
Figure 4.15 Speciality Supplements Regional Forecast 2014-2024 ($bn, AGR%)
Figure 4.16 Sports Nutrition Supplements Regional Forecast 2014-2024 ($bn, AGR%)
Figure 4.17 Amino Acids Regional Forecast 2014-2024 ($bn, AGR%)
Figure 4.18 Enzymes Regional Forecast 2014-2024 ($bn, AGR%)
Figure 4.19 Other Dietary Ingredients Regional Forecast 2014-2024 ($bn, AGR%)
Figure 5.1 Regional Functional Foods and Nutraceuticals Market Forecasts 2014-2024 ($bn)
Figure 5.2 Regional Functional Foods and Nutraceuticals Markets Share Forecast 2014 (%)
Figure 5.3 Regional Functional Foods and Nutraceuticals Markets Share Forecast 2019 (%)
Figure 5.4 Regional Functional Foods and Nutraceuticals Markets Share Forecast 2024 (%)
Figure 5.5 North America Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024
($bn, AGR%)
Figure 5.6 Latin America Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024
($bn, AGR%)
Figure 5.7 Western Europe Functional Foods and Nutraceuticals Submarkets Forecasts 20142024 ($bn, AGR%)
Figure 5.8 Eastern Europe Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024
($bn, AGR%)
Figure 5.9 Middle East and Africa Functional Foods and Nutraceuticals Submarkets Forecasts
2014-2024 ($bn, AGR%)
Figure 5.10 Asia Pacific Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024
($bn, AGR%)
Figure 5.11 Oceania Functional Foods and Nutraceuticals Submarkets Forecasts 2014-2024 ($bn,
AGR%)
www.visiongain.com

9. Contents
Companies Mentioned in This Report
Abbott Laboratories
Adisseo France S.A.S
Ajinomoto
Aland (Jiangsu) Nutraceutical Co. Ltd.
Ampac Fine Chemicals
AnaSpec, Inc.
Arla Foods
Archer Daniels Midland Company
Asahi Food & Health Care
Atrium Innovations Inc.
Aussie bodies
Australian Harvest
Australian food innovators
Basic Research
BASF
Bayer
Belovo
Bioriginal Food&Science Corporation
BioGaia Biologics AB
Biopolymer Engineering Inc
BNLfood Group
Bunge
Calpis
Campbell Soup Co.
Cargill Inc.
Ceapro Inc.
Celanese AG
Chr. Hansen
Coca-Cola Company
Cognis Corp.
Conagar Foods Inc.
Cornucopia Community Market
Country Life
Cranimals
Croda
CytoSports
www.visiongain.com

10. Contents
Dean Foods
Doterra
DSM Nutritional Products Ltd.
Dr Pepper Snapple Group
EcoNugenics
Enzymatic Therapy
EVONIK Industries AG
Ezaki Glico
FANCL Corporation
Ferolito Vultaggio&Sons
Fluxome
Fujicco
Fuji Oil
General Mills Inc.
Genzyme Corp
Glanbia Plc
GlaxoSmithKline Company
GNC Manufacturing
Groupe Danone
Groupe Lactalis
Hansen Natural Inc.
Hayashibara
Heartland Lysine
Healthy Directions
Herbalife Ltd.
H.J. Heinz Co.
Ideasphere
Integrity Nut
InterMed Discovery GmbH
Iovate
IRIS Biotech GmbH
Ito En
Ito Life Science
Jason Pharmaceuticals, Inc. (Jason)
Jason Enterprises, Inc.
Jason Properties, LLC Leiner Health Products
Kagome
www.visiongain.com

11. Contents
Kellogg Co.
Kewpie Corporation
Kikkoman
Kirin Holdings
Knight-McDowell Labs
Kraft Foods Inc.
Kyowa Hakko Kogyo
LifeVantage Corporation
Lifeway Foods Inc.
LifeSpan Biosciences, Inc.
Lion Corporation
Loders Croklaan
Lonza Group Ltd.
Lotte Bussan
Mars Inc
Martek Biosciences
Matrix Initiatives
Medifast Inc.
Meisyn Technologies
Megaburn
Megmilk Snow Brand Company Ltd
Meiji Group
Metagenics
MMA Elite
Molkerei Alois Mueller GmbH & Co. KG
Monfort Inc.
Morinaga Milk
Murray Goulburn
MusclePharm Corporation
Native Remedies
NBTY (Natures Bounty, Sundown, Oseto-Bi-Flex)
Natural Vitality
Nature Made
Nature’s Sunshine Products Inc.
Natures Way Products
Nestle
Nippon Flour Mills
www.visiongain.com

12. Contents
Nippon Suisan
Nitta Gelatin
North China Pharmaceutical Group Corp.
Now Foods
Nutricia
Nutrinova
Ocean Nutrition Canada
Ocean Spray
Old Orchard Brands
Omega Fields
Omega Protein Corp.
Optimum Nutrition
Oryza Oil & Fat Chemical
Pan Pharmaceuticals Ltd.
PepsiCo Inc.
Perigo
Pharmavite LLC.
Pioneer Hi-Bred International, Inc.
Prinova
Probi AB
Protos-Biotech
Quaker Oats Company
Raisio Group
Red Bull GmbH
Riken Vitamin
Roche
Royal FrieslandCampina
Sanitarium Health & Wellbeing Company
Sapporo Beer
Schiff Nutrition Intl
Sekisui Medical Co., Ltd
Seven Crondall, LLC.
Seven Seas
Shanghai Hanhong Chemical Co. Ltd.
Sichuan Tongsheng Amino Acid Co.
Sigma-Aldrich Co.
Smart Balance
www.visiongain.com

13. Contents
Solgar
Specialty Enzymes
Stauber Performance Ingredients
Sunny Delight Beverages Co.
Suntory Ltd.
Take Shape for Life, Inc.
Tarac technologies
Transitions for Health, Inc.
The Real Food Company
Thom’s Natural Foods
Tocris Bioscience
Toyo Shinyaku
Tropicana Orange Juice
Walmart
Unilever
USANA Health Sciences Inc.
Valio
Vascure Natural
Vic Cherikoff
VitaSupply
VitaQuest International LLC
Vitality brands
Walker Biochem
Welch Foods
Yakult Honsha Co. Ltd.
Zhangjiagang Huachang Pharmaceutical Co., Ltd.
www.visiongain.com

14. Contents
Other Organisations Mentioned in This Report
American Dietetic Association
American Pharmacists Association
American Academy of Nurse Practitioners
American Heart Association
American Academy of Family Physicians
Australian Therapeutic Goods Administration
Cape Peninsula University of Technology
Canadian Food Inspection Agency
Council and Parliament of Europe
Department of Agriculture and the Department of Health and Human Services
EFSA
EC Concerted Action on Functional Food Science in Europe
European Food Safety Authority
European Food Information Council
FamilyDoctor.org
Federal Trade Commission
Foods for Specified Health Use
Food Standards Australia, New Zealand
Health Canada
International Life Sciences Institute
International Food Network
Japanese Ministry of Health, Labour and Welfare
Japanese Ministry of Agriculture, Forestry and Fisheries
Japan Functional Food Research Association
Malaysian Palm Oil Industry
Ministry of Health, Labour and Welfare
National Institute of Health
New Zealand Institute for Plant and Food Research
Office of Management and Budget
World Health Organisation
United States Department of Justice
UN Food and Agriculture Organisation
US Food and Drug Administration
www.visiongain.com

15. Functional Foods & Nutraceuticals Market
2014-2024: Probiotics, Vitamins, Minerals &
Other Dietary Supplements & Nutrients
4.1 Functional Food: Carotenoids
Table 4.4 Carotenoids Regional Forecast 2014-2024 ($bn, AGR %)
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024 2014-2014
0.36
0.37
0.37
0.38
0.39
0.40
0.41
0.42
0.43
0.44
0.45
0.46
1.8
1.9
2.0
2.1
2.2
2.3
2.3
2.3
2.3
2.4
2.5
0.10
0.10
0.11
0.11
0.11
0.11
0.12
0.12
0.12
0.12
0.13
1.9
2.0
2.1
2.2
2.2
2.2
2.3
2.4
2.5
2.6
2.7
0.36
0.36
0.37
0.38
0.39
0.40
0.41
0.42
0.43
0.45
0.46
2.0
2.1
2.3
2.3
2.4
2.5
2.6
2.7
2.8
2.9
3.0
0.08
0.08
0.08
0.08
0.09
0.09
0.09
0.09
0.09
0.10
0.10
1.0
1.3
1.5
1.6
1.7
1.9
2.0
2.2
2.3
2.4
2.5
0.09
0.09
0.09
0.09
0.10
0.10
0.10
0.10
0.10
0.11
0.11
1.0
1.1
1.2
1.3
1.5
1.8
1.9
2.0
2.3
2.5
2.5
0.15
0.16
0.16
0.17
0.17
0.17
0.18
0.19
0.19
0.20
0.20
2.4
2.5
2.5
2.7
2.7
2.8
2.9
2.9
2.9
3.0
3.0
0.07
0.07
0.07
0.08
0.08
0.08
0.08
0.09
0.09
0.09
0.09
2.1
2.2
2.3
2.4
2.6
2.7
2.7
2.7
2.7
2.7
2.7
1.22
1.25
1.27
1.30
1.33
1.36
1.39
1.43
1.47
1.50
1.55
1.8
North America
2.0
2.1
2.2
2.3
2.4
2.4
2.5
2.6
2.7
2.7
AGR (%)
Latin America
0.10
AGR (%)
Western Europe
0.35
AGR (%)
Eastern Europe
0.08
AGR (%)
Middle East and Afr
0.09
AGR (%)
Asia Pacific
0.15
AGR (%)
Oceania
0.07
AGR (%)
Total
1.20
AGR (%)
4.49
1.25
4.44
0.97
1.08
1.94
0.89
15.07
Source: Visiongain 2013
Figure 4.5 Carotenoids Regional Forecast 2014-2024 ($bn, AGR%)
3.0
1.8
1.6
2.0
Sales ($bn)
1.2
1.0
1.5
0.8
1.0
0.6
0.4
Total AGR (%)
2.5
1.4
0.5
0.2
0.0
0.0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Year
North America
Latin America
Western Europe
Eastern Europe
Middle East and Africa
Acia Pacific
Oceania
AGR (%)
Source: Visiongain 2013
www.visiongain.com
Page 40

16. Functional Foods & Nutraceuticals Market
2014-2024: Probiotics, Vitamins, Minerals &
Other Dietary Supplements & Nutrients
Figure 5.11 Oceania Functional Foods and Nutraceuticals Submarkets Forecasts 20142024 ($bn, AGR%)
45
12.00
40
10.00
35
8.00
25
6.00
20
15
AGR (%)
Sales (%)
30
4.00
10
2.00
5
0
0.00
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Year
Carotenoids
Dietary Fibre
Fatty Acids
Soy phytoestrogens
Phenolics
Probiotics, etc.
Vitamins
Herbs
Minerals
Meal supplements
Speciality supplements
Sports nutrition
Amino acids
Enzymes
Other dietary ingredients
AGR (%)
Source: Visiongain 2013
www.visiongain.com
Page 102

17. Functional Foods & Nutraceuticals Market
2014-2024: Probiotics, Vitamins, Minerals &
Other Dietary Supplements & Nutrients
7. Expert Opinion
____
7.1 William Green, Director of Public Affairs and Relations, Nutricia
Advanced Medical Nutrition, Danone Place Schiphol
7.1.1 Key Trends and Developments in the Nutrients Market
Nutricia is specialising in nutrients and foods for specialised medical purposes. In the elderly
category we see more and more opportunity for people who need specific food, as a result of the
effects of aging. That is largely because the population, especially in Europe, is getting much older
than it used to, and there is more and more understanding that people who are older need specific
kind of nutrition.
7.1.2 Technological Developments Expected to See Over the Next 10
Years in the Nutrients Market
As food companies become more sophisticated in breaking down the specific attributes into
different subdivisions. There is a lot more sophistication in this area on the treatment, for example,
with weight protein, and that is probably where the most technological breakthrough will come
through. The second technology will be a better understanding of how nutrition affects people from
the health care perspective. At the moment, you have essentially a situation where the medical
care is considered to be the province of drugs, and nutrition is considered to be a product of a
healthy living, and you are going to see much more people working on how the two interact and
complement one another.
7.1.3 Challenges and Opportunities in the Nutrients Market
If you are constructing a new category in any kind of space, than you have to raise awareness, in
our particular case, there is a double awareness that has to be clear: if you have to raise
awareness amongst consumers, there are ways in which they can help themselves, which they did
not necessarily believe that they had an access before, and you also have to raise awareness
among health care professionals that these products can be useful for their patients. There are a
lot of opportunities to see how the nutrition works. In disease specific areas, for example, how does
nutrition affect bone development in young children, how does nutrition affect maintenance of
memory in elderly, and seeing how nutrition works on different parts of the body – the future of
www.visiongain.com
Page 105

18. Functional Foods & Nutraceuticals Market
2014-2024: Probiotics, Vitamins, Minerals &
Other Dietary Supplements & Nutrients
8.4 LifeVantage Corporation Overview
LifeVantage specialises in Nrf2 science and it is the maker of Protandim®, the Nrf2 Synergizer®
patented dietary supplement, so it is a science based nutraceutical company. LifeVantage looks
how to transform wellness and anti-aging internally and externally with products that reduce
oxidative stress at the cellular level.
The company was founded in 2003 and is headquartered in Salt Lake City, UT. LifeVantage
Corporation markets and sells proprietary products, primarily Protandim, to individuals throughout
the United States and in Japan, Canada, Australia, Hong Kong, and Mexico.
The company’s Protandim product is a patented dietary supplement that has been in a clinical trial
to reduce the age-dependent increase in markers of oxidative stress. Protandim combats oxidative
stress by increasing the body’s natural antioxidant protection at the genetic level, inducing the
production of naturally-occurring protective antioxidant enzymes, including superoxide dismutase,
catalase and glutathione-related enzymes. The company holds six U.S. patents and three
international patents relating to Protandim.
The company’s intellectual property is covered, in part, by six issued U.S. patents and three issued
foreign patents in Australia, China and India. Corresponding foreign patent applications are
pending in Canada, Europe and Japan. Protandim is a registered trademark in the United States,
Australia, Canada, China, Costa Rica, the European Community, Japan, Mexico, New Zealand
and Taiwan, with a pending application in Hong Kong. The formulation, manufacturing, packaging,
labelling, and advertising of its Protandim, LifeVantage TrueScience and Canine Health products in
the United States are subject to regulation by the Food and Drug Administration (FDA), and the
Federal Trade Commission (FTC), as well as comparable state laws. The company markets
Protandim as a ‘dietary supplement’ as defined in the Dietary Supplement Health and Education
Act of 1994 (DSHEA). The company could become subject to additional laws or regulations
administered by the FDA, FTC, or other federal, state, local or international regulatory authorities,
to the repeal of laws or regulations that the company considers favourable, such as DSHEA, or to
more stringent interpretations of laws or regulations.
www.visiongain.com
Page 117